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Business and Marketing Management

Entry requirements


A level

B,B,C-B,C,D

GCSE/National 4/National 5

We also require three passes at GCSE grade C or above, which must include Mathematics and English Language, or an equivalent qualification, for example; a minimum of Level 2 Key Skills in Communication and Application of Number. If you have studied for a GCSE which has a numerical grade then you will need to achieve a grade 4 or above.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DMM-MMM

Scottish Higher

B,B,C,C,C-B,C,C,D,D

UCAS Tariff

112-96

About this course


Course option

3.0years

Full-time | 2022

Subject

Marketing

Now, more than ever, marketing is a subject that impacts everyone’s lives. Gain the specialist skills and knowledge to prepare yourself for a career in the exciting field of marketing in this professionally accredited course.

BA (Hons) Business and Marketing Management forms part of our suite of business courses. Compared to the core Business and Management course, it has a greater focus on skills and knowledge related to marketing, including marketing management, planning and strategy, marketing communications, consumer behaviour and internet marketing. The course is accredited by the Chartered Institute of Marketing (CIM) and gives you exemption from its first two levels of study and certain modules at the Professional Diploma level.

The course has a range of employability modules across all years which help you strengthen the six key attributes of being capable, enquiring, creative, enterprising, ethical and global in outlook.

- 'World-leading' research in Business, according to the latest Research Excellence Framework (REF)

- The Sunderland Business School is a member of ‘The Association of Business Schools’

- Accredited by The Chartered Institute of Marketing (CIM)

- Available as a sandwich year course where you can engage in a one-year industrial placement

- A strongly vocational programme with employability as a key focus with a mix of academic discussion and real-world case studies to expand critical thought and discussion

- 93.4% of our graduates are in employment, further study or training within six months of graduating, according to DLHE 2016/17 (based on full-time, first degree, home leavers)

- Our Business courses were ranked 3rd overall in the UK in the 2018 UK Engagement Survey

- Our Business courses were ranked 4th in the UK for Assessment and, 2nd in the UK for Retention and Progression, and 3rd in the UK for Employability in the 2018 UK Engagement Survey

Modules

Essential Study and Employment Skills
Introduction to Marketing
Introduction to HRM and Talent Development
Introduction to Accounting and Finance
Introduction to Managing and Leading People
Introduction to Business Operations and Services
Personal and Professional Development
Quality Management for Organisational Excellence
Business ESR
Digital Marketing
Marketing Management and Metrics
Integrated Marketing Communications
Work placement (optional)
Developing the Reflexive Practitioner
Strategic Marketing
Psychology of Consumers in a Digital Age
Critical and Emerging Themes in Marketing
Branding and Reputation Management
Marketing Research in Practice

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£13,000
per year
International
£13,000
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Sir Tom Cowie Campus

Department:

Business

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

85%
high
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

76%
Staff make the subject interesting
87%
Staff are good at explaining things
76%
Ideas and concepts are explored in-depth
84%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

75%
Library resources
76%
IT resources
78%
Course specific equipment and facilities
76%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

63%
UK students
37%
International students
50%
Male students
50%
Female students
76%
2:1 or above
10%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

B
C
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Business and management

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
low
Average annual salary
93%
low
Employed or in further education
34%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

9%
Administrative occupations: finance
9%
Sales assistants and retail cashiers
9%
Sales, marketing and related associate professionals

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business and management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£23k

£23k

£26k

£26k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Explore these similar courses...

Higher entry requirements
Edinburgh Napier University
Business Management with Marketing
Bachelor of Arts (with Honours) - BA (Hons)
4.0 years | Full-time | 2022
Lower entry requirements
University of Sunderland
Business and Marketing Management with Integrated Foundation Year
Bachelor of Arts (with Honours) - BA (Hons)
4.0 years | Full-time | 2022
Nearby University
Durham University
Marketing and Management with Foundation
Bachelor of Arts (with Honours) - BA (Hons)
4.0 years | Full-time | 2022
Same University
University of Sunderland
Marketing
Bachelor of Arts (with Honours) - BA (Hons)
3.0 years | Full-time | 2022

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here