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Bachelor of Arts (with Honours) - BA (Hons)
Business and Marketing Management
University of Sunderland
Entry requirements
Here's what you will need to get a place on the Business and Marketing Management course at University of Sunderland.
Select a qualification to see required grades
T Level
M
Tuition fees
| Location | Fees |
|---|---|
| England | £9,250 per year |
| Scotland | £9,250 per year |
| Wales | £9,250 per year |
| Northern Ireland | £9,250 per year |
| EU | £16,500 per year |
| International | £16,500 per year |
Course summary
What this course is about
UCAS code: NN1N
Here's what University of Sunderland says about its Business and Marketing Management course.
Experience a field that now, more than ever, impacts upon everyone’s lives. Gain the specialist skills and knowledge to prepare yourself for an exciting career in marketing. Graduate ready for the industry with this professionally accredited course.
BA (Hons) Business and Marketing Management forms part of our suite of business courses. Compared to the core Business and Management course, it has a greater focus on skills and knowledge related to marketing, including marketing management, planning and strategy, marketing communications, consumer behaviour and internet marketing. The course is accredited by the Chartered Institute of Marketing (CIM) and gives you exemption from its first two levels of study and certain modules at the Professional Diploma level. This programme allows for a focus on current trends in business and marketing.
The course focuses on professional and personal development from a range of perspectives addressing elements of ethical, sustainable, responsible and digital business practices. In addition, experiential learning elements throughout the programme will be shaped by industry and learning will be enhanced through the digital and technological approaches.
The course has a range of employability modules across all years which help you strengthen the six key attributes of being capable, enquiring, creative, enterprising, ethical and global in outlook.
Course details
Qualification
Bachelor of Arts (with Honours) - BA (Hons)
Department
Business
Location
Sir Tom Cowie Campus | Sunderland
Duration
3 Years
Study mode
Full-time
Subjects
• Marketing
Start date
September 15, 2025
Application deadline
January 29, 2025
The modules you will study
Essential Study and Employment Skills Introduction to Marketing Introduction to HRM and Talent Development Introduction to Accounting and Finance Introduction to Managing and Leading People Introduction to Business Operations and Services Personal and Professional Development Quality Management for Organisational Excellence Business ESR Digital Marketing Marketing Management and Metrics Integrated Marketing Communications Work placement (optional) Developing the Reflexive Practitioner Strategic Marketing Psychology of Consumers in a Digital Age Critical and Emerging Themes in Marketing Branding and Reputation Management Marketing Research in Practice
How you will be assessed
Our assessment methods often include coursework and are designed to help consolidate learning. Other methods include assessed case studies and business simulations, presentations, reports, essays, tests and time-constrained assessments.
University of Sunderland reviews
Showing 77 reviews
Unknown year
Highly facilitated and providence of knowledge is great.
1 year ago
Unknown year
Five stars: Excellent
1 year ago
1st year student
I do like Sunderland for the most part, the people are mostly nice, it's diverse and there's a wide range of shops, but I do feel like there's not nearly enough stuff here compared to other cities. The campuses are very nice, especially the media centre.
1 year ago
1st year student
The university has a store called StudyPlus where you can buy a bunch of essential and non-essential items using either your own money or money granted to you by the university. You can apply for various bursaries and I was granted the low-income bursary. This was paid through StudyPlus but you coul...
1 year ago
1st year student
Oh boy. I've technically been at the university for three years but I'm only in my first year due to dropping out of my foundation year, then re-joining the next year. This is all due to severe mental health issues that the university have been aware of since the start but have done absolutely n...
1 year ago
1st year student
I don't live in a university accommodation and was never shown the library so have not used this, but I will say that I've had a lot of experience with the well-being team and they're very hit or miss. The first two years, I received no help and they even admitted that they weren't helping me enough...
1 year ago
National Student Survey (NSS) scores
The NSS is an annual survey where final-year students are asked to rate different aspects of their course and university experience.
Here you can see ratings from University of Sunderland students who took the Business and Marketing Management course - or another course in the same subject area.
Select an option to see a detailed breakdown
Teaching on my course
81%
med
Teaching on my course
81%
med
How often does your course challenge you to achieve your best work?
83%
med
How good are teaching staff at explaining things?
92%
med
How often do teaching staff make the subject engaging?
75%
med
How often is the course intellectually stimulating?
75%
med
Learning opportunities
75%
low
Learning opportunities
75%
low
To what extent have you had the chance to bring together information and ideas from different topics?
92%
high
How well does your course introduce subjects and skills in a way that builds on what you have already learned?
67%
low
How well has your course developed your knowledge and skills that you think you will need for your future?
75%
med
To what extent have you had the chance to explore ideas and concepts in depth?
58%
low
To what extent does your course have the right balance of directed and independent study?
83%
med
Assessment and feedback
73%
low
Assessment and feedback
73%
low
How well have assessments allowed you to demonstrate what you have learned?
75%
low
How fair has the marking and assessment been on your course?
83%
med
How often does feedback help you to improve your work?
50%
low
How often have you received assessment feedback on time?
75%
low
How clear were the marking criteria used to assess your work?
83%
med
Academic support
67%
low
Academic support
67%
low
How easy was it to contact teaching staff when you needed to?
50%
low
How well have teaching staff supported your learning?
83%
med
Organisation and management
58%
low
Organisation and management
58%
low
How well were any changes to teaching on your course communicated?
58%
low
How well organised is your course?
58%
low
Learning resources
69%
low
Learning resources
69%
low
How well have the IT resources and facilities supported your learning?
73%
low
How well have the library resources (e.g., books, online services and learning spaces) supported your learning?
75%
low
How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?
58%
low
Student voice
53%
low
Student voice
53%
low
How clear is it that students' feedback on the course is acted on?
50%
low
To what extent do you get the right opportunities to give feedback on your course?
58%
low
To what extent are students' opinions about the course valued by staff?
55%
low
How well does the students' union (association or guild) represent students' academic interests?
50%
low
Other NSS questions
Other NSS questions
During your studies, how free did you feel to express your ideas, opinions, and beliefs?
73%
low
How well communicated was information about your university/college's mental wellbeing support services?
50%
low
Student information
See who's studying at University of Sunderland. These students are taking Business and Marketing Management or another course from the same subject area.
| Most popular A-levels studied | ||||||
|---|---|---|---|---|---|---|
| Subject | Grade | |||||
| Business Studies | C | |||||
| History | C | |||||
| English Language | B | |||||
| Media Studies | A | |||||
| Psychology | D | |||||
Graduate prospects
What graduates do next
We have no information about graduates who took Business and Marketing Management at University of Sunderland.
Earnings after graduation
Earnings from University of Sunderland graduates who took Business and Marketing Management - or another course in the same subject area.
Earnings
£16.4k
First year after graduation
£21.2k
Third year after graduation
£25.9k
Fifth year after graduation
Shown here are the median earnings of graduates at one, three and five years after they completed a course related to Business and Marketing Management.
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree
Discussions
Discussions
Students are talking about University of Sunderland on The Student Room.
Chat with University of Sunderland
Hi, welcome to the University of Sunderland’s student room profile! My name is Kelly and I’ll be your official representative. I’m here to answer any questions you may have about the university, the facilities our courses and life in Sunderland.
Feel free to search the threads, visit the forum or even send a message, I’m always happy to chat. I can also look into putting you in touch directly with our academics and current students for more perspective.
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University of Sunderland open days
Are you thinking of applying to this university?
Before you do, it's a good idea to go to an open day. You can have a good look around campus, getting a better idea of what it's like to study there. You'll meet current students and staff and get the chance to ask them questions.
Universities will list upcoming open days on their websites. Most will also have virtual open days; these are a great alternative if you really can't get there in person. For tips on preparing for open days, check the advice section here on The Uni Guide.
To find out about open days at The University of Sunderland in London campus, visit their website: https://london.sunderland.ac.uk/discover-us/open-days/
Source: University of Sunderland