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Bachelor of Arts (with Honours) - BA (Hons)
Creative Direction for Fashion
University of the Arts London
Entry requirements
Here's what you will need to get a place on the Creative Direction for Fashion course at University of the Arts London.
Select a qualification to see required grades
A level
A total of 112 tariff points from two or more A-levels at C or higher; preferred subjects include those related to Art, Design or Fashion.
You may also need to
Attend an interview
Submit a portfolio
Tuition fees
| Location | Fees |
|---|---|
| England | £9,535 per year |
| Scotland | £9,535 per year |
| Wales | £9,535 per year |
| Northern Ireland | £9,535 per year |
| Channel Islands | £9,535 per year |
| Republic of Ireland | £9,535 per year |
| EU | £29,990 per year |
| International | £29,990 per year |
Course summary
What this course is about
UCAS code: W290
Here's what University of the Arts London says about its Creative Direction for Fashion course.
BA (Hons) Creative Direction for Fashion focuses on how creative direction is used to communicate messages about and around fashion. Student develop the skills to produce imaginative creative outcomes across a range media. The course has been developed for a changing industry which demands versatile practitioners with a range of skills and knowledge.
What can you expect?
BA (Hons) Creative Direction for Fashion prepares students for a wide range of positions within fashion media, communication and related creative industries. Students will learn the strategic use of communication design to attract and engage audiences.
You will learn visual communication and design principles in the context of publications (magazines, websites, mobile apps), spaces (retail, experiential) and brand identity. The course covers graphic and interface design, moving image, photography, sound, performance and interaction design. Practical aspects of the course are complimented by developing contemporary creative practice. The impacts of social and cultural trends, globalisation and emerging digital technologies within fashion communication are central to the course.
London College of Fashion undergraduate courses develop your personal and professional skills. On this course you will develop skills in your discipline until you are an independent creative thinker. Your skills will make you capable of making an effective contribution to this sector of the fashion industry. We embed Personal and Professional Development (PPD) skills in all units on every course. Speaker programmes with contributions from alumni and members of industry are a part of many courses. We encourage graduates who wish to continue their education at postgraduate level to progress to suitable courses within the College, the University or elsewhere.
We offer regular guest lectures and host sessions and master classes with visiting practitioners from a range of disciplines. Recent visitors include Jamie Reid, art director for Dazed magazine, and Matthew Drinkwater from the Fashion Innovation Agency. Recent collaborative projects have involved H&M, Knomi and the Victoria and Albert Museum.
Academics and practitioners teaching this course have backgrounds in fashion, visual art, publishing, events, moving image, branding and communications. Each student will build a strong foundation in design and transferable skills but will also pursue their individual interests.
About London College of Fashion
London College of Fashion, UAL, has been nurturing creative talent for over a century, offering courses in all things fashion. We nurture every student’s distinctive voice, teaching them how to challenge and define the future of fashion through cutting-edge media approaches across all channels: broadcast, print, digital, interactive, experiential – and experimental. Through teaching, specialist research, and collaborative work, we empower our students to think differently, using fashion to examine the past, build a sustainable future, and improve the way we live.
Course details
Qualification
Bachelor of Arts (with Honours) - BA (Hons)
Department
London College of Fashion, University of the Arts London
Location
London College of Fashion | London
Duration
4 Years
Study mode
Full-time
Subjects
• Visual communication
Start date
September 29, 2025
Application deadline
January 29, 2025
University of the Arts London reviews
Showing 65 reviews
Foundation year student
Three stars: Good
1 year ago
Foundation year student
No student bar :( but you make plans independently which can be more fulfilling
1 year ago
Foundation year student
It does not give enough support for those struggling with the cost of living in London. The prices in the UAL cafes and art shops are majorly inflated
1 year ago
Foundation year student
Four stars: Great
1 year ago
Foundation year student
I like how we have access to all UAL libraries but I feel we lack a student union centre
1 year ago
Foundation year student
Good structure but it is very intense
1 year ago
National Student Survey (NSS) scores
The NSS is an annual survey where final-year students are asked to rate different aspects of their course and university experience.
Here you can see ratings from University of the Arts London students who took the Creative Direction for Fashion course - or another course in the same subject area.
Select an option to see a detailed breakdown
Teaching on my course
85%
med
Teaching on my course
85%
med
How often does your course challenge you to achieve your best work?
85%
med
How good are teaching staff at explaining things?
91%
med
How often do teaching staff make the subject engaging?
85%
med
How often is the course intellectually stimulating?
77%
med
Learning opportunities
80%
low
Learning opportunities
80%
low
To what extent have you had the chance to bring together information and ideas from different topics?
87%
med
How well does your course introduce subjects and skills in a way that builds on what you have already learned?
75%
low
How well has your course developed your knowledge and skills that you think you will need for your future?
75%
low
To what extent have you had the chance to explore ideas and concepts in depth?
88%
med
To what extent does your course have the right balance of directed and independent study?
76%
med
Assessment and feedback
84%
med
Assessment and feedback
84%
med
How well have assessments allowed you to demonstrate what you have learned?
85%
low
How fair has the marking and assessment been on your course?
84%
med
How often does feedback help you to improve your work?
83%
med
How often have you received assessment feedback on time?
91%
med
How clear were the marking criteria used to assess your work?
78%
med
Academic support
86%
med
Academic support
86%
med
How easy was it to contact teaching staff when you needed to?
85%
med
How well have teaching staff supported your learning?
87%
med
Organisation and management
73%
med
Organisation and management
73%
med
How well were any changes to teaching on your course communicated?
79%
med
How well organised is your course?
68%
med
Learning resources
81%
med
Learning resources
81%
med
How well have the IT resources and facilities supported your learning?
78%
med
How well have the library resources (e.g., books, online services and learning spaces) supported your learning?
92%
med
How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?
73%
low
Student voice
78%
med
Student voice
78%
med
How clear is it that students' feedback on the course is acted on?
73%
med
To what extent do you get the right opportunities to give feedback on your course?
82%
med
To what extent are students' opinions about the course valued by staff?
81%
med
How well does the students' union (association or guild) represent students' academic interests?
75%
med
Other NSS questions
Other NSS questions
During your studies, how free did you feel to express your ideas, opinions, and beliefs?
89%
med
How well communicated was information about your university/college's mental wellbeing support services?
79%
med
Student information
See who's studying at University of the Arts London. These students are taking Creative Direction for Fashion or another course from the same subject area.
| Most popular A-levels studied | ||||||
|---|---|---|---|---|---|---|
| Subject | Grade | |||||
| Fine Art | B | |||||
| Photography | B | |||||
| Media Studies | A | |||||
| Mathematics | C | |||||
| Graphic Communication | A | |||||
Graduate prospects
What graduates do next
Facts and figures about University of the Arts London graduates who took Creative Direction for Fashion - or another course in the same subject area.
Graduate statistics
64%
In a job where degree was essential or beneficial
87%
In work, study or other activity
69%
Say it fits with future plans
48%
Are utilising studies
Top job areas
15%
Design occupations
15%
Web and Multimedia Design Professionals
10%
Business and public service associate professionals
9%
Artistic, literary and media occupations
Graduate statistics percentages are determined 15 months after a student graduates
Earnings after graduation
Earnings from University of the Arts London graduates who took Creative Direction for Fashion - or another course in the same subject area.
Earnings
£17.2k
First year after graduation
£23.4k
Third year after graduation
£25.7k
Fifth year after graduation
Shown here are the median earnings of graduates at one, three and five years after they completed a course related to Creative Direction for Fashion.
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree
Discussions
Discussions
Students are talking about University of the Arts London on The Student Room.
Chat with University of the Arts London
University of the Arts London (UAL) is ranked 2nd in the world for Art and Design according to the 2024 QS World University Rankings by Subject®. It welcomes a diverse body of over 18,000 students from more than 130 countries. Established in 2004, UAL brings together 6 esteemed Colleges specialising in arts, design, fashion and media, which were founded in the 19th and early 20th centuries. The Colleges are joined by the UAL Creative Computing Institute, breaking boundaries between art and technology.
UAL gives students unique opportunities to learn, create, research and innovate across a whole range of disciplines and at all levels – covering everything from drama, graphic and interior design to fashion and fine art. With a teaching staff made up of professional artists, practitioners, designers, critics and theorists, UAL is one of the world's leading specialist creative universities.
Each College has its own unique culture, philosophy and focus. UAL graduates go on to work in and shape creative industries worldwide, and the university has launched the careers of many creative and cultural leaders, including over half of all Turner Prize nominees.
Our representatives are here to help you with any questions you have about life at UAL, our courses, higher education in general or living in London.
To find out more about UAL, use the links below.
University of the Arts London open days
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Universities will list upcoming open days on their websites. Most will also have virtual open days; these are a great alternative if you really can't get there in person. For tips on preparing for open days, check the advice section here on The Uni Guide.
