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Bachelor of Arts (with Honours) - BA (Hons)

Design for Art Direction

Entry requirements

Here's what you will need to get a place on the Design for Art Direction course at University of the Arts London.

Select a qualification to see required grades

A level

BB at A-level. We also accept the equivalent in tariff points from other combinations of a minimum of two A-levels at grade C or higher.

You may also need to

Submit a portfolio

Tuition fees

LocationFees
England£9,535 per year
Scotland£9,535 per year
Wales£9,535 per year
Northern Ireland£9,535 per year
Channel Islands£9,535 per year
Republic of Ireland£9,535 per year
EU£29,990 per year
International£29,990 per year

Course summary

What this course is about

UCAS code: W990

Here's what University of the Arts London says about its Design for Art Direction course.

BA (Hons) Design for Art Direction is a unique course that explores the practical, conceptual and managerial skills relating to design, art direction and creative direction. This course is taught at London College of Communication, at Elephant and Castle, part of University of the Arts London (UAL).

Why choose this course at London College of Communication

• You'll be taught by a team of practitioners who bring a diverse range of experiences to the course from working with magazines, fashion and lifestyle brands, production companies, artists and institutions. • Briefs, workshops, lectures and seminars support and invite you to develop your creative network and find opportunities for meaningful collaborations, important for progression into industry or continuing education. • Pitching and presenting regularly enables you to confidently communicate your proposals, visual strategies and solutions to collaborators, clients and audiences. • Your experiences, identities and research interests will inform your view of the creative industries and the wider world. You'll develop your critical analysis skills through studio seminars, crits and the Design School wide Contextual and Theoretical Studies Programme.

What you can expect?

Throughout the course you will gain expertise in the practical aspects of visual communication, narrative construction and collaboration. Many projects will offer you the freedom to explore self-directed themes and we will support you to propose, visualise and realise sophisticated visual projects. Additionally, the course will open up possibilities to collaborate with students within and outside of the course, pulling together teams of designers, photographers, filmmakers, illustrators or other media specialists to fully realise your ambitions and develop your practice in art direction and creative direction. London College of Communication is home to excellent and extensive facilities from analogue to digital, which will help you to gain a wide range of skills relevant to your subject and profession.

About London College of Communication

London College of Communication is for the curious, the brave and the committed: those who want to transform themselves and the world around them. Through a diverse, world-leading community of teaching, research and partnerships with industry, we enable our students to succeed as future-facing creatives in the always-evolving design, media and screen industries. The London College of Communication experience is all about learning by doing. Our students get their hands dirty and develop their skills through the exploration of our facilities and technical spaces. Students work on live briefs and commissions, with everything from independent start-ups and charities in Southwark, through to major global companies, including Penguin, the National Trust and Royal Mail, to name a few.

Course details

Qualification

Bachelor of Arts (with Honours) - BA (Hons)

Department

London College of Communication, University of the Arts London

Location

London College of Communication | London

Duration

3 Years

Study mode

Full-time

Subjects

• Graphic design

Start date

September 29, 2025

Application deadline

January 29, 2025

University of the Arts London reviews

(3.8)
Based on 72 reviews from University of the Arts London's students and alumni
5 star
31%
4 star
34%
3 star
22%
2 star
8%
1 star
6%
All reviews

Showing 65 reviews

Foundation year student

Three stars: Good

(3)

1 year ago

Foundation year student

No student bar :( but you make plans independently which can be more fulfilling

(3)

1 year ago

Foundation year student

It does not give enough support for those struggling with the cost of living in London. The prices in the UAL cafes and art shops are majorly inflated

(3)

1 year ago

Foundation year student

Four stars: Great

(4)

1 year ago

Foundation year student

I like how we have access to all UAL libraries but I feel we lack a student union centre

(4)

1 year ago

Foundation year student

Good structure but it is very intense

(4)

1 year ago

National Student Survey (NSS) scores

The NSS is an annual survey where final-year students are asked to rate different aspects of their course and university experience.

Here you can see ratings from University of the Arts London students who took the Design for Art Direction course - or another course in the same subject area.

Design studies

Select an option to see a detailed breakdown

How often does your course challenge you to achieve your best work?

85%

med

How good are teaching staff at explaining things?

91%

med

How often do teaching staff make the subject engaging?

85%

med

How often is the course intellectually stimulating?

77%

med

To what extent have you had the chance to bring together information and ideas from different topics?

87%

med

How well does your course introduce subjects and skills in a way that builds on what you have already learned?

75%

low

How well has your course developed your knowledge and skills that you think you will need for your future?

75%

low

To what extent have you had the chance to explore ideas and concepts in depth?

88%

med

To what extent does your course have the right balance of directed and independent study?

76%

med

How well have assessments allowed you to demonstrate what you have learned?

85%

low

How fair has the marking and assessment been on your course?

84%

med

How often does feedback help you to improve your work?

83%

med

How often have you received assessment feedback on time?

91%

med

How clear were the marking criteria used to assess your work?

78%

med

How easy was it to contact teaching staff when you needed to?

85%

med

How well have teaching staff supported your learning?

87%

med

How well were any changes to teaching on your course communicated?

79%

med

How well organised is your course?

68%

med

How well have the IT resources and facilities supported your learning?

78%

med

How well have the library resources (e.g., books, online services and learning spaces) supported your learning?

92%

med

How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?

73%

low

How clear is it that students' feedback on the course is acted on?

73%

med

To what extent do you get the right opportunities to give feedback on your course?

82%

med

To what extent are students' opinions about the course valued by staff?

81%

med

How well does the students' union (association or guild) represent students' academic interests?

75%

med

During your studies, how free did you feel to express your ideas, opinions, and beliefs?

89%

med

How well communicated was information about your university/college's mental wellbeing support services?

79%

med

Student information

See who's studying at University of the Arts London. These students are taking Design for Art Direction or another course from the same subject area.

Graphic design
Mode of study
Full-time100%
Gender ratio
Female74%Male26%
Where students come from
International50%UK50%
Student performance
2:1 or above75%
First year dropout rate8%
Number of students1,545
Most popular A-levels studied
SubjectGrade
Fine ArtA
Graphic CommunicationB
MathematicsB
PhotographyB
English LiteratureB
Source: HESA

Graduate prospects

What graduates do next

Facts and figures about University of the Arts London graduates who took Design for Art Direction - or another course in the same subject area.

Design studies

Graduate statistics

64%

In a job where degree was essential or beneficial

87%

In work, study or other activity

69%

Say it fits with future plans

48%

Are utilising studies

Top job areas

15%

Design occupations

15%

Web and Multimedia Design Professionals

10%

Business and public service associate professionals

9%

Artistic, literary and media occupations

Graduate statistics percentages are determined 15 months after a student graduates

Earnings after graduation

Earnings from University of the Arts London graduates who took Design for Art Direction - or another course in the same subject area.

Creative arts and design

Earnings

£17.2k

First year after graduation

£23.4k

Third year after graduation

£25.7k

Fifth year after graduation

Shown here are the median earnings of graduates at one, three and five years after they completed a course related to Design for Art Direction.

Source: LEO

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree

Discussions

Chat with University of the Arts London

University of the Arts London (UAL) is ranked 2nd in the world for Art and Design according to the 2024 QS World University Rankings by Subject®. It welcomes a diverse body of over 18,000 students from more than 130 countries. Established in 2004, UAL brings together 6 esteemed Colleges specialising in arts, design, fashion and media, which were founded in the 19th and early 20th centuries. The Colleges are joined by the UAL Creative Computing Institute, breaking boundaries between art and technology.

UAL gives students unique opportunities to learn, create, research and innovate across a whole range of disciplines and at all levels – covering everything from drama, graphic and interior design to fashion and fine art. With a teaching staff made up of professional artists, practitioners, designers, critics and theorists, UAL is one of the world's leading specialist creative universities.

Each College has its own unique culture, philosophy and focus. UAL graduates go on to work in and shape creative industries worldwide, and the university has launched the careers of many creative and cultural leaders, including over half of all Turner Prize nominees.

Our representatives are here to help you with any questions you have about life at UAL, our courses, higher education in general or living in London.

To find out more about UAL, use the links below.

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