Business and Marketing
Entry requirements
A level
For year 2 entry, BBB required
International Baccalaureate Diploma Programme
For year 2 entry, 28 points required
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
Pearson BTEC Extended Diploma (QCF)
For year 2 entry, DDM required in relevant subject
Scottish HNC
Entry to Year 2 with a HNC in one of the following titles: Marketing; Advertising & PR; Branding; Fashion Business; Digital Business; Business; Fashion Marketing; Management
Scottish HND
Entry to Year 3 with a HND in one of the following titles: Marketing; Advertising & PR; Branding; Fashion Business; Digital Business; Business
Scottish Higher
T Level
UCAS Tariff
About this course
**OVERVIEW**
The BA (Hons) Business & Marketing will allow you to specialise in marketing whilst developing you business skills. You'll study a braod range of business subjects but specilaise in key marketing areas.
The BA Business & Marketing allows you to tailor your degree to focus on areas that are related to your future career aspirations including branding, digital marketing, international marketing and market research.
This degree is part of a suite of degree pathways which centre around our BA (Hons) Business. Each pathway offers its own distinct core modules which differentiate them from each other. Other degree pathways are:
BA (Hons) Business (UCAS: N100)
BA (Hons) Business & Finance (UCAS: N1N3)
BA (Hons) Business & HRM (UCAS: N1N6)
BA (Hons) Business & Marketing (UCAS: N1N5)
**ADVANCED ENTRY OPTIONS**
Direct entry to Year 2 (with an appropriate HNC) and Year 3 (with an appropriate HND) may be possible.
**CAREER PROSPECTS**
**Jobs**
Our graduates possess extensive knowledge of business and marketing techniques and channels as well as a broad understanding of the business environment. UWS Business & Marketing graduates have gone on into project director, sales promotion manager, PR manager, product manager and marketing research specialist roles upon graduation.
**Further Study**
Some graduates choose further study, leading to a Master of Science (MSc), Master of Business Administration (MBA), Master of Research (MRes), Master of Philosophy (MPhil), Doctor of Philosophy (PhD) or a Doctor of Business Administration (DBA).
Modules
In Year 1, you will be introduced to the world of business and will study three foundation modules in marketing alongside modules in accounting, economics, human resources and management.
In Year 2, you will begin your edevelopment as a marketing professional, taking core modules in Marketing Research Practice, Contemporary Consumer Behaviour, Online Interactions and Customer Service, together with several other options from a suite of subjects.
In Year 3, you begin more specialist studies by looking at more strategic issues, this will include core modules in Marketing Communications, Digital Marketing, Marketing Experiences, and a module in Research Methods which aims to prepare you for the Honours year.
You final year of study (Year 4 - the Honours year) is more conceptual, focusing on a research dissertation and core modules include Strategic Marketing Theory, Brands and Branding and Contemporary and Cultural Issues in Marketing. Specialist complementary optional modules will also be available.
Assessment methods
The BA Business & Marketing incorporates a range of teaching, learning and assessment methods in order to enable the learning outcomes to be achieved. Individual modules use different mixes of teaching, learning and assessment methods as appropriate to the learning outcomes of that module.
You will be taught through a combination of lectures, tutorials, and practical workshops.
There will also be group work and independent learning to ensure you develop transferable skills such as research, presentation, communication, and working as part of a team.
Our degree is mainly assessed using a variety of assessment methods including:
// Written examinations // Multiple-choice tests // Coursework // Practical assessment
Tuition fees
Select where you currently live to see what you'll pay:
Extra funding
Visit www.uws.ac.uk/scholarships
The Uni
Paisley Campus
Business and Creative Industries
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Business computing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Business computing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Business computing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£23k
£23k
£26k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Teaching Excellence Framework (TEF):
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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