Business with Marketing

UCAS code: N1N4

Here's what University of the West of Scotland says about its Business with Marketing course.

Overview

Prepare to excel as a marketing professional Our BA Business programmes are designed with your career aspirations in mind, offering flexibility and a broad range of opportunities to tailor your studies. Build a strong foundation in your first two years (Levels 7 & 8) with our newly introduced common modules where you'll focus on the essentials in business and marketing studies. For your third year (Level 9) onwards, you'll have the freedom to choose your area of specialism. Discover your passion and focus on the areas that excite you the most. Whether you stick with your initial plan or explore new pathways within the Business School, the choice is yours. The BA (Hons) Business with Marketing course has been refreshed to equip you with the skills and knowledge needed to thrive in today's rapidly evolving global economy. You'll master core business principles while specialising in marketing, AI-driven decision-making, entrepreneurial strategies, and practical insights directly relevant to real-world business challenges.

Course Highlights

You will

• Develop effective communication skills and in-depth knowledge to prepare you for a wide range of traditional and digital business and marketing roles.

• Gain specialist marketing and business skills that will help you stand out in today’s competitive job market.

• Focus on real industry issues, providing you with the practical experience to solve the marketing and business challenges faced by modern businesses.

• Benefit from accreditation by the Chartered Institute of Marketing (CIM), giving you the opportunity to gain CIM qualifications through the CIM Graduate Gateway after graduation.

• Engage in hands-on projects with real companies, applying your knowledge to solve real-world business and marketing challenges.

• Learn to harness AI-driven decision-making and entrepreneurial strategies to succeed in a rapidly evolving global economy.

• Explore contemporary topics such as sustainability, business ethics, etc., aligned with UN Sustainable Development Goals (SDGs).

• Study in a programme with strong links to local and national organisations, ensuring teaching and assessments are aligned with current industry demands.

Careers Jobs Graduates of the BA (Hons) Business with Marketing programme are well-equipped with the skills and knowledge to excel in a variety of marketing and business roles across diverse industries. They often secure positions such as: · Project director · Sales promotion manager · PR manager · Product manager · Marketing research specialist · Marketing and business process manager · Business development & marketing executive · Digital marketing executive · Social media manager Graduates find opportunities in local, national, and international organisations, ranging from marketing agencies and large corporations to start-ups and non-profit sectors. Further Study You can advance your education with a MSc in Digital Marketing or a Master of Business Administration (MBA) at UWS. Additionally, you can also pursue professional qualifications through the Chartered Institute of Marketing (CIM), with the potential to achieve Chartered Marketer status.

Year 1:

In the first year, students will build a foundation in business and marketing principles. Core modules include: · Introduction to Marketing · Understanding Organisations in Business and Society Entrepreneurial Thought and Action. Students can select from a range of options including: · Introducing People Management* · Fundamentals of Finance* · Foundations of AI in Business* · Professional Development Experience (Year 1/ Level 7)

• these are the recommended optional modules for BA (Hons) Business with Marketing students.

Year 2: The second year focuses on developing practical business and marketing skills. Core modules include: · Social Media Marketing · Creating Sustainable Business · Operations Management ·Students can select from a further range of options including: · Organisational Behaviour* · Digital Workplaces* · AI Innovation and Business Analytics* · Professional Development Experience (Year 2/ Level 8)

• these are the recommended optional modules for BA (Hons) Business with Marketing students

Year 3: Those who chose to specialise in Marketing in year 3 can chose from core modules including: · Digital Marketing and Analytics · Contemporary Consumer Behaviour · Marketing Communications Mix · Global Marketing · Marketing in Action · Research Design & Methods which prepares students for their final-year dissertation/project

Year 4:

The Honours year focuses on advanced marketing strategies and research. Students will complete an Honours Dissertation/project module worth 40 credit points, alongside the following core modules: · Marketing Strategy Theory · Brands and Branding · AI & Marketing · Customer Experiences and Relationships

You will be taught through a combination of lectures, tutorials, and workshops, providing both theoretical knowledge and practical insights. There will also be group work and independent study, allowing you to develop essential transferable skills such as research, presentation, communication, and teamwork. The BA (Hons) Business with Marketing programme employs a diverse range of assessment methods to reflect real-world business and marketing practices. These include: · Presentations · Reports · Essays · Digital creative work · Practical assessments · Portfolios This variety ensures you build a comprehensive skill set, preparing you for the dynamic demands of the marketing profession.