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University of West London

Film Business and Screen Entrepreneurship

UCAS Code: W3N2

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

C,C,C-B,B,C

Pass Access to HE Diploma (Minimum of 45 credits at level 3)

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

MMM-DMM

UCAS Tariff

96-112

You may also need to…

Attend an interview

About this course


Course option

3.0years

Full-time | 2020

Subject

Media production

The course addresses the need for highly motivated and knowledgeable producers and business managers and developers within the fast growing and constantly innovative creative industries sector.

Offered in conjunction with ScreenSpace, who provide practical training for creatives, the course challenges you to embrace current narrative and production techniques for screen and television as well as emerging trends, and to learn key business skills which you will then use to develop high level business plans and strategies.

You’ll learn to navigate the modern media environment; film and media content production and delivery; financing and funding; data and analytics; legal and accounting principles; marketing strategy, exploitation and distribution. You’ll also hone skills to help progress in your own business career - presentation, networking, pitching and creative entrepreneurship.

The programme is made up of Level 4, 5 and 6 modules delivered over six consecutive semesters, each focusing on a key area of business within the screen industries.

In each semester the students will study three modules: Business Sense, Industry Skills and Entrepreneurship. By meeting the learning outcomes, the students develop knowledge and understanding, critical analysis and practical skills to help them become business practitioners within the creative industries.

Each semester thereby consists of a parallel programme of learning business skills; exploration of underlying contemporary and historical, theoretical and commercial context; and practical portfolio development, linked to a challenge for the student to develop a business plan or project. Each semester is linked to a business or commercial body which specialises in the relevant aspect of business intelligence the students are studying.

Career progression routes upon successful course completion:

• Understand the business of storytelling across platforms, how these have developed over time; how they impact on the worlds of communication, media, film, and screen enterprise, and how they are likely to change over time, with reference to technological, cultural and social dynamics.
• Understand the markets, finance structures, information systems, technology, legal and accounting structures, and socio-political landscape and be able to reference this in the development of your ideas and business plans.
• Be able to develop and pitch ideas, proposals, and business plans in response to set briefs both collectively and individually, and to respond to problems and challenges.
• Have the skills to inspire teams, co-operate with others, project-manage, organise, network, and work collaboratively in creative and business teams.
• Have relevant practical, business, management and entrepreneurial skills to work entrepreneurially and to secure employment in the film, screen, and creative sectors.
• Understand the basics of narrative storytelling and be familiar with production and postproduction processes.

Further study that can be undertaken upon course completion: Masters studies in Producing, Film Business or Business Administration

Modules

Year One
Semester 1: The Business of Storytelling
Your challenge: Apply your new skills and understanding to roll out a business plan that meets an industry brief for short form content.
• Develop and deliver a business plan for short form film that identifies and connects with the target audience.
• Learn the basics of business studies, the importance of finance and key budgeting models as they apply to the screen storytelling
• Modules:
o Business of Storytelling: Business Sense
o Business of Storytelling: Industry Skills
o Business of Storytelling: Entrepreneur

Semester 2: New Platforms: Monetising Content
Your challenge: Direct a funding campaign for documentary content across multiple platforms.
• Gain knowledge about relevant business models and investment methods and how they apply to multiplatform storytelling.
• Learn about digital tools and how these and other strategies are applied to monetise content across new and emerging platforms
• Modules:
o New Platforms: Business Sense
o New Platforms: Industry Skills
o New Platforms: Entrepreneur

Year Two
Semester 3: Be Enterprising: feature film financing
Your challenge: Pitch and market a feature film project.
• Develop the core concepts of feature film finance and appreciate the importance of the audience’s relationship with fiction.
• Learn the market dynamics of the film and television industries, and the role of crowdfunding, sales and acquisitions in the production cycle
• Modules:
o Be Enterprising: Business Sense
o Be Enterprising: Industry Skills
o Be Enterprising: Entrepreneur

Semester 4: Business Innovation: Using marketing and data
Your challenge: Deliver a marketing strategy or branded content campaign against a real-life brief.
• Demonstrate understanding of virality, successful marketing models and identify why these are important for audience engagement.
• Learn how to use data, analytics and IP to grow online traffic and build brands for relevant formats.
• Modules:
o Business Innovation: Business Sense
o Business Innovation: Industry Skills
o Business Innovation: Entrepreneur

Year Three
Semester 5: Creative Entrepreneurship
Your challenge: Launch a project, e.g. film festival or new platform.
• Learn different approaches to leadership and management and how these aid a successful entrepreneur.
• Adopt key strategies and learn to use relevant tools which will help in the field of project management.
• Learn the business dynamics involved in running a film festival from start-up and funding through to marketing and delivery
• Modules:
o Creative Entrepreneurship: Business Sense
o Creative Entrepreneurship: Industry Skills
o Creative Entrepreneurship: Entrepreneur
Semester 6: New Venture Development
Graduate vision and business plan
Your challenge: Deliver a project which showcases your business acumen, your talent and entrepreneurial spirit, while outlining where you want to progress to in the world of screen business.
• Deliver a self-defined graduation project of any scope that develops your skills in one of six specified areas: creative entrepreneurism, business innovation, audience engagement, marketing or screen enterprise.
• Research and discover new techniques or technological methods to support film or content, and learn entrepreneurship while creating a business plan to raise funding.
• Modules:
o New Venture Development: Business Sense
o New Venture Development: Entrepreneur

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£9,250
per year
International
£12,500
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Main site - West London

Department:

London School of Film, Media and Design

TEF rating:
Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

70%
med
Media production

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Media studies

Teaching and learning

77%
Staff make the subject interesting
86%
Staff are good at explaining things
77%
Ideas and concepts are explored in-depth
74%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

61%
Library resources
79%
IT resources
77%
Course specific equipment and facilities
47%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

82%
UK students
18%
International students
55%
Male students
45%
Female students
78%
2:1 or above
12%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
A
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Media studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£17,550
med
Average annual salary
100%
high
Employed or in further education
91%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

42%
Artistic, literary and media occupations
14%
Other elementary services occupations
12%
Customer service occupations

The UK has a world-class media industry in film, print and broadcast media, worth billions to the economy, and employing thousands of new graduates every year, so it's hardly surprising that ambitious and talented graduates want to work in it. But be realistic — this is a highly-sought after industry and jobs are amongst the most competitive around. If you want to be a star in front of the camera or in print, you might want to look at other options. Media studies graduates are much the most likely graduates to get into the media industry (in 2015, one in five grads entering the film industry, and one in four getting jobs in TV or film production had a media studies degree) and they’re more likely to be in crucial roles directing, producing, or operating sound or video equipment, or in media research or marketing roles. Self-employment and freelancing is more common than for most degrees, so that may be something to prepare for.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Media production

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£17k

£17k

£19k

£19k

£24k

£24k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here