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Image from Marketing Communications with AI Integration
Image from Marketing Communications with AI Integration
Image from Marketing Communications with AI Integration
Image from Marketing Communications with AI Integration
Image from Marketing Communications with AI Integration
Image from Marketing Communications with AI Integration
Image from Marketing Communications with AI Integration
Image from Marketing Communications with AI Integration
Image from Marketing Communications with AI Integration
Image from Marketing Communications with AI Integration

Bachelor of Arts (with Honours) - BA (Hons)

Marketing Communications with AI Integration

Entry requirements

Here's what you will need to get a place on the Marketing Communications with AI Integration course at University of Westminster, London.

Select a qualification to see required grades

A level

B,B,C

Most popular A-levels studied

See who's studying at University of Westminster, London. These students are taking Marketing Communications with AI Integration or another course from the same subject area.

Marketing
SubjectGrade
Business StudiesC
SociologyC
PsychologyB
Media StudiesC
EconomicsC
Source: HESA

Course summary

What this course is about

UCAS code: N500

Here's what University of Westminster, London says about its Marketing Communications with AI Integration course.

The expansion of new media technologies and sophisticated customer profiling – covering everything from media consumption to recreational preferences – have increased the choice and importance of creative decisions in marketing strategy. Developed with input from current ‘marcomms’ practitioners, our professionally-focused degree will equip you with the creative and specialist knowledge, skills and capabilities to select the right media channels and craft the most effective messages.

You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM). Our status as a CIM Graduate Gateway institution entitles you to apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Marketing Essentials module.

You will learn about consumer behaviour, customer relationships, branding and how to conduct and interpret the insight needed to inform communications and track the success of marketing campaigns. You’ll gain hands-on experience developing creative strategy by working on live client briefs from external marketers or, for example, designing an advert as part of a woke advertising campaign.

Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency. It features a large touch screen and individual work stations that students can connect to, using laptops and mobile phones to present their campaigns.

You could go on to work for a marketing communications department in-house for an organisation or you could choose to specialise in advertising, public relations (PR), brand management, direct and digital marketing for a creative agency or as a freelancer.

Source: University of Westminster, London

Course details

There are a few options in how you might study Marketing Communications with AI Integration at University of Westminster, London.

Check the

3 course options available.

Qualification

Bachelor of Arts (with Honours) - BA (Hons)

Department

School of Management and Marketing

Location

Main Site | London

Duration

4 Years

Study mode

Full-time with time abroad

Subjects

• Marketing

Start date

14 September 2026

Application deadline

14 January 2026

Tuition fees

LocationFees
England£9,535 per year
Scotland£9,535 per year
Wales£9,535 per year
Northern Ireland£9,535 per year
EU£17,600 per year
International£17,600 per year

University of Westminster, London student reviews

(4.4)
Based on 111 reviews from University of Westminster, London's students and alumni
5 star
65%
4 star
19%
3 star
11%
2 star
2%
1 star
4%
All reviews

Showing 108 reviews

Graduate

1 year ago

I think the Student Union made great work for representing the undergraduate students interestes, but there was not enough representation for postgradu2019s students.

(4)
Student Union

Graduate

1 year ago

The central London campuses seem more appealing for activities and lare study sessions.

(4)
University life

Graduate

1 year ago

Although they had some financial programs to support rising costs of living, the application information eas not easy to access

(3)
Finance

Graduate

1 year ago

All departments were very supportive even before I enrolled and traveled to the UK.

(5)
Support

Graduate

1 year ago

5 out 5. Great facilities and campuses locations

(5)
Facilities

Graduate

1 year ago

Timetable, course structure and contents where great, although many of the teachers seem to know a lot and have a lot of expertise on their subject, but have not teaching qualities to make content interactive and appealing

(4)
Course

National Student Survey (NSS) scores at University of Westminster, London

The NSS is an annual survey where final-year students are asked to rate different aspects of their course and university experience.

Here you can see ratings from University of Westminster, London students who took the Marketing Communications with AI Integration course - or another course in the same subject area.

Marketing

Select an option to see a detailed breakdown

How often does your course challenge you to achieve your best work?

86%

med

How good are teaching staff at explaining things?

95%

med

How often do teaching staff make the subject engaging?

84%

med

How often is the course intellectually stimulating?

77%

med

To what extent have you had the chance to bring together information and ideas from different topics?

88%

med

How well does your course introduce subjects and skills in a way that builds on what you have already learned?

88%

med

How well has your course developed your knowledge and skills that you think you will need for your future?

87%

med

To what extent have you had the chance to explore ideas and concepts in depth?

82%

med

To what extent does your course have the right balance of directed and independent study?

85%

med

How well have assessments allowed you to demonstrate what you have learned?

92%

high

How fair has the marking and assessment been on your course?

85%

med

How often does feedback help you to improve your work?

78%

med

How often have you received assessment feedback on time?

87%

med

How clear were the marking criteria used to assess your work?

86%

med

How easy was it to contact teaching staff when you needed to?

87%

med

How well have teaching staff supported your learning?

90%

med

How well were any changes to teaching on your course communicated?

81%

med

How well organised is your course?

85%

med

How well have the IT resources and facilities supported your learning?

84%

med

How well have the library resources (e.g., books, online services and learning spaces) supported your learning?

91%

med

How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?

89%

med

How clear is it that students' feedback on the course is acted on?

77%

high

To what extent do you get the right opportunities to give feedback on your course?

91%

high

To what extent are students' opinions about the course valued by staff?

89%

high

How well does the students' union (association or guild) represent students' academic interests?

78%

med

During your studies, how free did you feel to express your ideas, opinions, and beliefs?

92%

med

How well communicated was information about your university/college's mental wellbeing support services?

79%

med

Student information

See who's studying at University of Westminster, London. These students are taking Marketing Communications with AI Integration or another course from the same subject area.

Marketing
Mode of study
Full-time97%Part-time3%
Gender ratio
Female64%Male36%
Where students come from
International27%UK73%
Student performance
2:1 or above70%
Number of students465
Source: HESA

Graduate prospects

What graduates do next

The Marketing Communications with AI Integration course includes content from more than one subject area. Choose an option below for information about University of Westminster, London graduates across each of those subject areas.

Marketing
Business and management

Graduate statistics

65%

In a job where degree was essential or beneficial

75%

In work, study or other activity

50%

Say it fits with future plans

35%

Are utilising studies

Top job areas

45%

Business and public service associate professionals

15%

Elementary occupations

15%

Sales occupations

10%

Media Professionals

Graduate statistics

51%

In a job where degree was essential or beneficial

81%

In work, study or other activity

60%

Say it fits with future plans

42%

Are utilising studies

Top job areas

22%

Business and public service associate professionals

10%

Process, plant and machine operatives

10%

Science, engineering and technology associate professionals

9%

Sales occupations

Graduate statistics percentages are determined 15 months after a student graduates

Earnings after graduation

Earnings from University of Westminster, London graduates who took Marketing Communications with AI Integration - or another course in the same subject area.

Business and management

Earnings

£24.4k

First year after graduation

£28.1k

Third year after graduation

£32.5k

Fifth year after graduation

Shown here are the median earnings of graduates at one, three and five years after they completed a course related to Marketing Communications with AI Integration.

Source: LEO

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree

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