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Public Relations and Journalism

Entry requirements


We welcome applications from students who are completing an Access to Higher Education Diploma. We normally look for applicants to have studied a course that is in a similar subject and offers are usually made in line with our published tariff point range.

UCAS Tariff

104-120

A GCSE A*-C or 9-4 in English Language is required.

About this course


Course option

3.0years

Full-time | 2021

Subjects

Media and communication studies

Journalism

Professional writing

- Learn from staff with extensive industry experience as you engage with real-world PR projects

- Develop as a critical thinker and master the art of how to communicate effectively and creatively across multiple platforms

- Choose from a broad range of teaching content allowing you to explore various career pathways in public relations, journalism and media communications

- Use the Work Placement module to gain experience in an office environment relevant to your career aspirations

- Produce your own media content in our Multimedia Centre’s outstanding industry-standard facilities, including two HD TV studios with green screens, a newsroom, and a computerised radio studio

Are you ready to make a lasting impression? As a public relations executive you’ll need to know how to manage the reputations of people, products and organisations effectively by telling the right stories on the right platforms at the right time.

Our Public Relations and Journalism degree is designed to help you do just that by developing quality critical and creative expertise in public relations. You’ll learn to manage communications and implement a wide range of public relations initiatives using traditional and digital tools. Whether you’re exploring an individual or collaborative approach you’ll be closely supported by academic and industry professionals.

This dynamic three-year programme of study combines the analytical and practical elements of 21st-century public relations. You will learn about the PR industry and its connections to the media; its history and development within the digital media landscape, and the powerful role it plays in areas as diverse as marketing, celebrity culture, and political communications. Alongside this, you will have the opportunity to gain an insight into the skills required to produce media content using industry-standard facilities.

As well as innovative practical workshops and work placements, you will explore a range of digital, physical and online resources to support your in-class teachings and creative projects, and have the opportunity to work to real-world briefs.

Year 1 develops your core academic skills and introduces you to journalism and Key Concepts in Media and Communication. Practical modules enhance your Media Skills and there are modules on Design Thinking and Persuasive Writing.

In Year 2, you study journalism in more depth, including its relationship with digital and social media. You also take specialist modules exploring Professional Media Writing; Social Media, Advertising and Branding, and Podcasting. A range of optional modules include Exploring Media Theory and Feature Writing. The second-year Work Placement module allows you to go beyond the lecture theatre to work in a PR setting where you can gain valuable experience and apply your learning in a real office environment.

In the final year, you take a module in documentary and photojournalism, update your knowledge of media law and study a module designed to provide insight on communications in the political arena. For the Extended Independent Study, you can produce a portfolio of articles, a more practical media project or undertake a conventional dissertation on any aspect of the programme that interests you. Optional modules include Community Media, Business Storytelling and Celebrity Culture.

Studying Public Relations and Journalism at Winchester is an excellent preparation for a successful career in PR and the media. Our up-to-date course content ensures you have the relevant critical and practical skills to succeed in the modern workplace.

Graduates can expect to find work in the creative industries, PR consultancy, in-house public relations, business-to-business, journalism, marketing and communications, fashion and celebrity industry, the third sector, and political communications.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
International
£13,800
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

University of Winchester

Department:

School of Media and Film

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

77%
med
Media and communication studies
86%
med
Journalism
77%
low
Professional writing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Media studies

Teaching and learning

90%
Staff make the subject interesting
87%
Staff are good at explaining things
80%
Ideas and concepts are explored in-depth
90%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

90%
Library resources
83%
IT resources
92%
Course specific equipment and facilities
51%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

90%
UK students
10%
International students
49%
Male students
51%
Female students
83%
2:1 or above
13%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
C

Journalism

Teaching and learning

77%
Staff make the subject interesting
91%
Staff are good at explaining things
41%
Ideas and concepts are explored in-depth
82%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

77%
Library resources
64%
IT resources
82%
Course specific equipment and facilities
64%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

87%
UK students
13%
International students
42%
Male students
58%
Female students
78%
2:1 or above
17%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
C

Creative writing

Teaching and learning

77%
Staff make the subject interesting
82%
Staff are good at explaining things
82%
Ideas and concepts are explored in-depth
79%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

80%
Library resources
89%
IT resources
95%
Course specific equipment and facilities
56%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

94%
UK students
6%
International students
13%
Male students
87%
Female students
92%
2:1 or above
6%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
A
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Media studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£17,000
med
Average annual salary
92%
med
Employed or in further education
43%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

22%
Other elementary services occupations
20%
Artistic, literary and media occupations
13%
Sales, marketing and related associate professionals

Only a small number of students study courses within this catch-all subject area, so there isn't a lot of information available on what graduates do when they finish - bear that in mind when you look at any stats. Marketing and PR were the most likely jobs for graduates from these courses, but it's sensible to go on open days and talk to tutors about what you might expect from the course, and what previous graduates did.

Journalism

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
med
Average annual salary
91%
low
Employed or in further education
70%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

33%
Media professionals
27%
Artistic, literary and media occupations
9%
Other elementary services occupations

Creative writing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£16,000
med
Average annual salary
87%
low
Employed or in further education
46%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

19%
Sales assistants and retail cashiers
14%
Other elementary services occupations
12%
Other administrative occupations

The jobs market for this subject - which includes creative writing and scriptwriting courses - is not currently one of the strongest, so unemployment rates are currently looking quite high overall, with salaries on the lower side. But nevertheless, most graduates get jobs quickly. Graduates often go into careers as authors and writers and are also found in other roles where the ability to write well is prized, such as journalism, translation, teaching and advertising and in web content. Be aware that freelancing and self-employment is common is common in the arts, as are what is termed 'portfolio careers', having several part-time jobs or commissions at once - although graduates from this subject were a little more likely than many other creative arts graduates to be in conventional full time permanent contracts, so that might be worth bearing in mind.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Media, journalism and communications

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£16k

£16k

£21k

£21k

£25k

£25k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

English studies

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£15k

£15k

£20k

£20k

£23k

£23k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Explore these similar courses...

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Nearby University
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Lower entry requirements
Bangor University
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Higher entry requirements
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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here