Marketing, Advertising & Public Relations
University of Worcester
UCAS Code: NP5F | Bachelor of Arts (with Honours) - BA (Hons)
University of Worcester
UCAS Code: NP5F | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
UCAS Tariff
GCSE Maths and English Language at Grade C/4 or above also required.
About this course
This course has alternative study modes. Contact the university to find out how the information below might vary.
**Overview**
Equip yourself for a challenging career in the fast-paced and fast growth marketing communications industry. It is also recognised by the Chartered Institute of Public Relations (CIPR) as career-relevant.
You'll learn from our team of specialist academic staff and marketing communications professionals and be supported by regular career coaching. You'll engage with the Chartered Institute of Marketing (CIM) as you position yourself to enter this highly creative sector.
With its strong focus on innovation, creativity and contemporary issues, (such as digital communications, social media, instant gratification and globalisation), this highly-specialised degree will signal that you are creative, focused and commercially-driven. You will be able to demonstrate your marketing communications expertise alongside the skills most valued by employers.
You will engage with the latest thinking through a research project supported by a member of our Customer Interactions Research Group.
Please note: There will be a charge for membership of professional bodies.
**Key Features**
- 100% overall student satisfaction for Marketing, Advertising and Public Relations in the National Student Survey 2018 and 2019
- Enhance your employability through internships, consultancy projects, a one-year paid placement and integrated coaching from experienced business leaders
- Experience international cultures and develop a global mind-set through options to work and study abroad
- A degree which is dual accredited by the Chartered Management Institute (CMI)
- Recognised from the Chartered Institute of Marketing (CIM) and Chartered Institute of Public Relations (CIPR)
- Associate Membership with Chartered Management Institute (CMI)
- Opportunities to engage in additional professional certifications throughout the degree
**Learn more about the course at our Open Days**
Visiting us is the best way to get a feel for student life at the University of Worcester. You'll find out more about the course, and have the opportunity speak to staff, students and recent graduates about what it’s really like to study at Worcester.
Book your place at www.worcester.ac.uk/open-days
**Why the University of Worcester?**
The University of Worcester is a campus university, meaning everything you need is on site. We’re based in a vibrant cathedral city just 40 mins south of Birmingham and an hour north of Bristol, and our beautiful green campuses have plenty of parking and quality on-site accommodation.
At Worcester small class sizes, supportive tutors and professionally focussed courses mean you’ll be prepared for your dream career. These are just some of the reasons why we’re first in the UK for both graduate employment and quality education.
- **First in the UK for sustained employment** and/or further study (excluding specialist institutions), 5 years after graduation – Longitudinal Education Outcomes data 2024.
- **First in the UK for quality education** – Times Higher Education University Impact Rankings 2024.
- **Ofsted Outstanding** in 2023 the University’s primary and secondary teacher training programmes were rated ‘Outstanding’.
Join us at one of our regular Open Days to see if the University is a good fit for you: www.worcester.ac.uk/opendays
The Uni
University of Worcester
Worcester Business School
What students say
We've crunched the numbers to see if the overall teaching satisfaction score here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
Publicity studies
Sorry, no information to show
This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
Publicity studies
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£21k
£26k
£28k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Publicity studies
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£15k
£20k
£24k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Higher entry requirements
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Lower entry requirementsSame UniversityThis is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.
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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.
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Course location and department:
This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.
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Teaching Excellence Framework (TEF):
We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
Have a question about this info? Learn more here
Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
Have a question about this info? Learn more here
The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
Have a question about this info? Learn more here
