Marketing & Business
Wrexham University
UCAS Code: 350T | Bachelor of Arts (with Honours) - BA (Hons)
Wrexham University
UCAS Code: 350T | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
A level
Accepted alongside A-Levels as part of overall 96-112 UCAS Tariff requirement.
Access to HE Diploma
96-112 UCAS Tariff points
96-112 UCAS Tariff points
Accepted as part of overall 96-112 UCAS Tariff requirement.
96-112 UCAS Tariff points from International Baccalaureate Certificates
96-112 UCAS Tariff points
Accepted alongside Irish Leaving Certificate Higher Level as part of overall 96-112 UCAS Tariff requirement. Where GCSE Maths, English and/or Science are required these must be at O4 or above.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
Scottish Advanced Higher
96-112 UCAS Tariff points
Scottish Higher
96-112 UCAS Tariff points
UCAS Tariff
Accepted as part of overall 96-112 UCAS Tariff point requirement.
About this course
Why choose this course?
Our BA (Hons) in Marketing and Business prepares students for the challenges of the modern business world and strengthens and develops their broader personal and professional skills.
Students will:
Discover how and why do we choose the things that we buy and what influences people when they choose goods or services.
Explore the latest scientific thinking in areas including consumer behaviour, decision-making and advertising.
Work-based learning is embedded into the programme, meaning that all graduates will be equipped with knowledge and skills to meet current and future market needs and be ‘work ready’.
Key Course Features:
Explores the latest scientific thinking in areas including consumer behaviour, decision-making and digital marketing.
Involves work-based learning so that all graduates will be equipped with knowledge and skills to meet current and future market needs and be work-ready.
Includes practical experience with an optional industrial placement in business to solve a genuine industry problem.
Enjoy the North Wales Business School’s excellent links with a range of commercial research organisations that have worked with some of the largest brands in the world, including Tesco, Unilever, and Cadbury’s.
Hear guest lectures delivered by a range of practitioners, allowing you the opportunity to develop your network of contacts.
Modules
What you will study
YEAR 1 (LEVEL 4)
MODULES
Introduction to Management & Business
Introduction to Business Finance & Accounting
Business Communication Skills
Understanding Human Resource Management
Marketing Essentials
Business Analytics
YEAR 2 (LEVEL 5)
MODULES
Planning Marketing Campaigns
Digital Business Strategy
Agile Leadership
International Business and Trade
Entrepreneurship & Innovation
Digital Marketing Techniques
Industry Placement (option)
YEAR 3 (LEVEL 6)
MODULES
Digital Marketing Optimisation
Strategic Management
Strategic Marketing
Managing People in an International Context (option)
International Supply Chain Management (option)
Dissertation: The aim of the dissertation module is for students to demonstrate the application of knowledge and skills gained during the undergraduate programme of study in all programme routes in an independent, self-motivated, enquiring and problem-solving manner. This serves to extend, underpin and enhance learning through the identification of a business/management problem in either business, accounting & finance, HTEM, HRM, Marketing and any other business related area which requires theoretical research, structured data collection, subsequent analysis leading to conclusions and recommendations.
The information listed in this section is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal academic framework review, so may be subject to change.
Assessment methods
Teaching & Assessment
Students are assessed in a variety of ways over the course of their undergraduate studies. The balance between the different forms of assessment is determined by the different aims and learning outcomes of the core and option modules. Assessment methods include academic essays, presentations, reports, simulation exercises and examinations.
TEACHING AND LEARNING
Teaching methods include workshop-based core skills modules, lectures by practitioners, student-led seminars and guided research.
Independent learning is an important aspect of all modules, as it enables students to develop both their subject specific and key skills. Independent learning is promoted through the feedback given to students, which takes several forms including small group and one-to-one discussions.
Wrexham University is committed to supporting our students to maximise their academic potential.
We offer workshops and support sessions in areas such as academic writing, effective note-making and preparing for assignments. Students can book appointments with academic skills tutors dedicated to helping deal with the practicalities of university work. Our student support section has more information on the help available.
In terms of particular needs, the University’s Inclusion Services can provide appropriate guidance and support should any students require reasonable adjustments to be made because of a recognised prevailing disability, medical condition, or specific learning difference.
Tuition fees
Select where you currently live to see what you'll pay:
The Uni
Wrexham (Main Campus)
North Wales Business School
What students say
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Sorry, no information to show
This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£19k
£22k
£22k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Higher entry requirements
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Teaching Excellence Framework (TEF):
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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