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Events and Experience Management with Placement Year

Entry requirements


GCSE/National 4/National 5

3 GCSEs at grade C/4 (or equivalent) including English Language.

UCAS Tariff

104

About this course


Course option

4years

Full-time | 2024

Subject

Event management

Event Management requires many different skills and you will cover a wide range of approaches to the subject. From the initial planning to on-the-day delivery, you'll build the theoretical knowledge and practical skills needed to deliver successful events. You will learn to manage different types of events, how to design events, how to manage people, how to promote your event through marketing expertise, and how to build your own events business. We’ll also investigate how events can contribute to the growth and regeneration of their host regions and consider the responsibilities businesses have to the wider community.

We will prepare you for your chosen career by hosting guest lectures from industry specialists, taking you on site visits and by giving you chance to work on live briefs. We understand the need for you to develop your own personal brand identity, so we will work with you to enhance your career potential on areas such as creating a strong digital CV.

York is a great setting to gain experience of event management. Events like the Ebor Festival, the Tour de Yorkshire, Aesthetica Short Film Festival, The Yorkshire Fringe and The Great Yorkshire Show are right on our doorstep. We have partnerships with organisations throughout the city and the region and you will have plenty of opportunities to put what you learn into practice and gain real industry experience.

Special features

Accreditation by the Chartered Management Institute (CMI) giving you a professionally recognised qualification (Level 5 Diploma in Management and Leadership) alongside your degree
Throughout the course there is regular opportunity to engage with a range of practising managers, organisations, employers and entrepreneurs and take part in work related experiences and internships
Year in industry
All of our business students have the option of adding in a year in industry and / or a semester of studying abroad with one of our partners to their course. A year in industry gives students fantastic experience and is attractive to potential employers. This normally takes place after the second year of the course and extends the course duration by one year (15% of the standard tuition fee is chargeable). Study Abroad normally takes place for a semester of the second year of the course and doesn’t extend the course duration as credits achieved abroad count towards your degree.

You don’t need to decide whether you would like to take either of these options until after you have started the course with us.

Modules

Modules
Compulsory modules:

Practising Responsible Business Behaviours: This module examines the nature of business enterprise and its relationship with wider society, seeking answers to the question: what does it mean for businesses to behave responsibly? There is an ongoing debate regarding this question, with answers ranging from ‘just maximize shareholder value’ to ‘consider everyone who is affected, including unborn future generations’, with many variations in between. In this ongoing debate we encounter ideas regarding, for example, stakeholder theory, the triple bottom line, corporate social responsibility, business ethics and the role of the state or of supra-national organisations.

Principles of Marketing: The aim of this module is to provide students with the knowledge of the theory and operations related to marketing. The ability to recognise and meet customer needs is an important factor in the success of organisations, whether they be in the public, private or voluntary sector. This module provides an understanding of how organisations can identify and address the needs of internal and external stakeholder. It also introduces specific marketing concepts like the marketing mix with a focus on the 4P’s. Students will be exposed to the wider understanding of the definition of marketing, the role of marketing, its functions and different concepts which can aid a marketing practitioner with a focus on the application and adaptation of the marketing theory.

The Global Events Industry: This module provides students with knowledge of the key underpinning concepts within the events industry. Students will develop an understanding of key terminology events and develop an awareness of how the determinants of demand has changed. Students will gain an understanding of the way events organisations work within the sector and will be exposed to the legal, social, economic, political, technological, and ethical issues facing events operating in a global environment. Students will gain insight into what skills, knowledge, and competencies are required in order to find work or operate effectively within any of these sectors.

Business analytics and the Blockchain: The aim of this module is to give you a practical grounding in the skills and techniques necessary to conduct data analytics and anticipate the effects of the blockchain on both short- and long-term strategy. The module introduces the blockchain and the scope of the blockchain industry. Basic statistical models are introduced in this module. As future business leaders, students will learn to understand blockchain, explore blockchain trends, investigate the market disruptions caused by technology and the impact of blockchain in industries worldwide. The module is designed to get you over the basic hurdles you will face when beginning to learn the data analytics and management techniques, and will cover some of the basic tasks that you face as a data analyst and will put you in a position to extend your knowledge of applying your analytical techniques.

Event Planning and Development: This module will introduce students to event planning and advance these skills to investigate planning a small-scale event. Students will research and plan for an event to a specified budget. The module will explore event planning models and the processes behind planning and staging a successful event. Health, Safety and risk implications on events will be explored and solutions discussed.

Financial Concepts and Planning: This module aims to develop students understanding of the financial environment. It will look at key sources of information for decision makers and look at the decision maker’s needs. Students will gain an understanding of the key statements in published financial accounts and how to analyse and interpret the information presented. It will also look at key information for financial decision makers inside organisations.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£14,000
per year
International
£14,000
per year
Northern Ireland
£9,250
per year
Republic of Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

York St John University

Department:

Management

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

87%
Event management

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Tourism, transport and travel

Teaching and learning

87%
Staff make the subject interesting
92%
Staff are good at explaining things
82%
Ideas and concepts are explored in-depth
71%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

87%
Library resources
82%
IT resources
97%
Course specific equipment and facilities
87%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

97%
UK students
3%
International students
16%
Male students
84%
Female students
82%
2:1 or above
24%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Tourism, transport and travel

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
95%
med
Employed or in further education

Top job areas of graduates

16%
Sales, marketing and related associate professionals
13%
Business, finance and related associate professionals
10%
Sales assistants and retail cashiers

This course sits in a wide group of smaller subjects that don't necessarily have that much in common - so bear this in mind when you look at any employment data. Most graduates took a hospitality, events management or tourism-related course, but there are a group of sports and leisure graduates in here as well who do different things. Events management was the most common job for graduates from this group of subjects, and so it’s no surprise that graduates from specialist events management courses did better last year than many of the other graduates under this subject umbrella - but all did about as well as graduates on average or a little better. If you want to find out more about specific job paths for your chosen subject area, it's a good idea to go on open days and talk to tutors about what previous graduates went on to do, or to have a look at university department websites.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Tourism, transport and travel

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£23k

£23k

£27k

£27k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here