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Fashion Marketing

Entry requirements


Sorry, no information to show

About this course


Course option

3.0years

Full-time | 2022

Subjects

Business and management

Marketing

Our Fashion Marketing Degree is developed for the industry of the future and delivered by academics with real experience from the field. Explore the theories and creative concepts behind global fashion marketing with an emphasis on the needs of a new digital era.

Fashion marketers use various techniques to make brands stand out and remain popular in a fast-paced, highly-competitive market. Through a dynamic programme of academic study, creative challenges and professional skills development you will gain essential knowledge in the theory and application of these techniques. You will also gain a wider understanding of marketing as a business function, learning to recognise and meet customer needs, plan marketing campaigns and use the full marketing mix effectively.

We’ll help you to develop content creation skills and learn to exploit the potential of social media as part of a fashion marketing campaign. Balancing the creative aspects of marketing with increasingly important skills in data analysis and interpretation. You’ll learn how to transform consumer insights from rich data into future fashion trends as well as how to promote these trends to your audience.

With our digital focus we will prepare you to connect with a marketplace of digitally-savvy consumers who are disrupting and transforming global fashion markets today.

We work hard to keep our courses relevant, agile and responsive to ever-changing industry demands. Our ever-growing network of industry partners provides opportunities to enhance your degree and boost your career potential. You will have the chance to hear from specialists and experts through guest lectures. Live fashion briefs and industry placements give your learning real-world relevance. Our London campus offers you unique opportunities at the heart of the fashion industry. You will leave us with highly employable professional skills and a strong personal portfolio and rich industry experience.

Modules

Modules
Compulsory modules:

Practising Responsible Business Behaviours: This module examines the nature of business enterprise and its relationship with wider society, seeking answers to the question: what does it mean for businesses to behave responsibly? There is an ongoing debate regarding this question, with answers ranging from ‘just maximize shareholder value’ to ‘consider everyone who is affected, including unborn future generations’, with many variations in between. In this ongoing debate we encounter ideas regarding, for example, stakeholder theory, the triple bottom line, corporate social responsibility, business ethics, the role of the state or of supra-national organisations, and so on.

Principles of Fashion Marketing: The module will introduce the students to the key elements of fashion marketing, and how the industry develops strategies in line with their target market. Consumer behaviour theories and their application in a fashion context will be explored. Students will develop a firm understanding of the differing product, pricing and distribution strategies required for mass versus luxury markets as well as the fragmented nature of promotion across these varied market segments.

Fashion, Society & Culture: The module will provide the students with an understanding of the evolution of fashion from a historical as well as a contemporary perspective. The impact of design, globalisation, technology, culture and people on lifestyle trends and fashion will be discussed and analysed. By identifying the key drivers of change in fashion, past and present, the students will develop a greater understanding of how these patterns of change could impact on the development of the industry in global markets in the future.

Business analytics and the Blockchain: The aim of this module is to give you a practical grounding in the skills and techniques necessary to conduct data analytics and anticipate the effects of the blockchain on both short- and long-term strategy. The module introduces the blockchain and the scope of the blockchain industry. Basic statistical models are introduced in this module. As future business leaders, students will learn to understand blockchain, explore blockchain trends, investigate the market disruptions caused by technology and the impact of blockchain in industries worldwide. The module is designed to get you over the basic hurdles you will face when beginning to learn the data analytics and management techniques, and will cover some of the basic tasks that you face as a data analyst and will put you in a position to extend your knowledge of applying your analytical techniques.

Product Development: Concept to Consumer: The module will introduce the students to the product development process in the fashion industry. The focus will be on the links between market needs and the stages involved in realising the product through to the consumer. The students will also gain a clear understanding of the cost issues that relate to new product development, developing innovations in textiles, designing and creating sustainable fashion product, the impact of globalisation and how digital and analytical tools are being developed to automate roles within the development process.

Visual Fashion Communications: The module will be practice-based, developing skills to creatively communicate fashion concepts, products and promotions to both consumers and industry professionals, visually and verbally. Using industry-standard software, students will develop the core skills to create original promotions for platforms such as social media, retail environments or the web.

All modules are worth 20 credits unless stated otherwise.

The Uni


Course location:

York St John University

Department:

Management

Read full university profile

What students say


How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Business and management

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

97%
UK students
3%
International students
77%
Male students
23%
Female students
74%
2:1 or above
17%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

D
C
C

Marketing

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

82%
UK students
18%
International students
55%
Male students
45%
Female students
74%
2:1 or above
17%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

B
E
E

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Business and management

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
95%
med
Employed or in further education
60%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

16%
Sales, marketing and related associate professionals
13%
Business, finance and related associate professionals
10%
Sales assistants and retail cashiers

As only a small number of students take courses in this subject area, there isn't much information on what graduates do when they finish, so bear that in mind when you review any stats. Management, finance and business roles are common, but it's a good idea to ask tutors what previous graduates taking specific courses went on to do when you're at an open day.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business and management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£23k

£23k

£25k

£25k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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Higher entry requirements
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Lower entry requirements
York St John University
Marketing
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Same University
York St John University
Marketing
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

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