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Entry requirements
Here's what you will need to get a place on the Fashion Marketing course at York St John University.
Select a qualification to see required grades
UCAS Tariff
104
Most popular A-levels studied
See who's studying at York St John University. These students are taking Fashion Marketing or another course from the same subject area.
| Subject | Grade |
|---|---|
| Business Studies | B |
| Psychology | C |
| Sociology | B |
| Media Studies | B |
| Photography | B |
Course summary
What this course is about
UCAS code: N116
Here's what York St John University says about its Fashion Marketing course.
On this course we will guide you through the key elements of fashion marketing. You will learn how the fashion industry develops strategies in line with their target market. Explore how consumer behaviour theories are applied within a fashion context. You will come to understand how product, pricing and distribution strategies differ for both mainstream and luxury markets. Alongside this you will study the key principles of contemporary marketing and communications. Through your modules you will gain an understanding of a wide range of theories and concepts across fashion and marketing, including:
Fashion communications, digital marketing, and social media Trend forecasting Brand strategy Buying, retail and supply chain Product development and fashion lifecycle Sustainability and ethics To enhance your learning, you will have the opportunity to learn from industry specialists throughout the course and attend guest lectures and work on live fashion briefs with leading fashion companies to give you the opportunity to develop your experience and knowledge of the industry.
The course offers you a professional development system that runs throughout the duration of your degree. We will give you invaluable, personalised career advice that culminates in the final year module, Fashion Career Planning and Portfolio. You are given the opportunity to identify and develop your career path and build the right profile for yourself through initiatives we have developed. In the past we have delivered career workshops in London with a leading luxury fashion recruitment agency, and a mentorship scheme. The mentors are specialists in their field and have supported our students with their future career goals by helping them to create their own professional identity, and the skills they will need by sharing their own insights on a one-to-one basis.
You will have the opportunity throughout your studies to work with many of our industry partners through our academic’s strong professional links. Your briefs could include developing a new social media strategy for a brand, working with a trend agency developing innovative solutions for their client base, or a new strategy for a global brand.
You will also develop your creative skills by using industry standard software, such as the Adobe creative suite which includes Illustrator, Photoshop and InDesign. In addition, you will have the opportunity to develop your technical skills using Product Lifecycle Management systems (PLM) software, a bonus if you are considering buying and merchandising as a career.
As a Business School we are passionate about social responsibility and sustainability, which is especially important in fashion. These values and this commitment will be embedded throughout this course. You will work on projects that develop innovative, sustainable, and ethical solutions for fashion companies. We are a Principles of Responsible Management Education (PRME) signatory for the United Nations. Our mission is to develop your potential so that you can make a difference in society.
Take the opportunity to earn while you learn on your year in industry. You can gather skills and knowledge from a temporary position in a professional environment, this can then be applied to the work you do in your final year and beyond.
On this course you will have many chances to visit new locations, gather new experiences and take part in opportunities beyond day-to-day study. We regularly review and adapt the delivery and initiatives to reflect changes in the industry and ensure your learning is in line with industry practice.
Source: York St John University
Course details
Qualification
Bachelor of Arts (with Honours) - BA (Hons)
Department
Management
Location
York St John University | York
Duration
3 Years
Study mode
Full-time
Subjects
• Marketing
Start date
21 September 2026
Application deadline
14 January 2026
Tuition fees
| Location | Fees |
|---|---|
| England | £9,535 per year |
| Scotland | £9,535 per year |
| Wales | £9,535 per year |
| Northern Ireland | £9,535 per year |
| Channel Islands | £9,535 per year |
| Republic of Ireland | £9,535 per year |
| EU | £14,000 per year |
| International | £14,000 per year |
The modules you will study
How you will be assessed
York St John University student reviews
Showing 43 reviews
1st year student
2 years ago
Personally never been involved in societies but have heard good things, love the starbucks and bar at the student union
1st year student
2 years ago
Great friends, amazing city, plenty to do
1st year student
2 years ago
Rise of accommodation prices is insane, however the uni offer financial support to those who need it
1st year student
2 years ago
Have never had to access support but know where to find it and know others who have had great experiences support wise
1st year student
2 years ago
Beautiful campus, mixture of old and modern buildings and love the su
1st year student
2 years ago
Enjoy the modules and find most of the lecturers very helpful, however had a poor experience with one lecturer last semester who didn’t provide us with much help or support
National Student Survey (NSS) scores at York St John University
The NSS is an annual survey where final-year students are asked to rate different aspects of their course and university experience.
Here you can see ratings from York St John University students who took the Fashion Marketing course - or another course in the same subject area.
Select an option to see a detailed breakdown
Teaching on my course
83%
med
Teaching on my course
83%
med
How often does your course challenge you to achieve your best work?
82%
low
How good are teaching staff at explaining things?
91%
med
How often do teaching staff make the subject engaging?
80%
med
How often is the course intellectually stimulating?
78%
med
Learning opportunities
85%
med
Learning opportunities
85%
med
To what extent have you had the chance to bring together information and ideas from different topics?
88%
med
How well does your course introduce subjects and skills in a way that builds on what you have already learned?
84%
low
How well has your course developed your knowledge and skills that you think you will need for your future?
85%
med
To what extent have you had the chance to explore ideas and concepts in depth?
86%
med
To what extent does your course have the right balance of directed and independent study?
84%
med
Assessment and feedback
85%
med
Assessment and feedback
85%
med
How well have assessments allowed you to demonstrate what you have learned?
89%
med
How fair has the marking and assessment been on your course?
88%
med
How often does feedback help you to improve your work?
79%
med
How often have you received assessment feedback on time?
88%
med
How clear were the marking criteria used to assess your work?
82%
med
Academic support
90%
med
Academic support
90%
med
How easy was it to contact teaching staff when you needed to?
90%
med
How well have teaching staff supported your learning?
90%
med
Organisation and management
77%
low
Organisation and management
77%
low
How well were any changes to teaching on your course communicated?
76%
low
How well organised is your course?
78%
low
Learning resources
86%
low
Learning resources
86%
low
How well have the IT resources and facilities supported your learning?
81%
low
How well have the library resources (e.g., books, online services and learning spaces) supported your learning?
91%
med
How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?
87%
med
Student voice
74%
low
Student voice
74%
low
How clear is it that students' feedback on the course is acted on?
61%
low
To what extent do you get the right opportunities to give feedback on your course?
81%
low
To what extent are students' opinions about the course valued by staff?
80%
med
How well does the students' union (association or guild) represent students' academic interests?
77%
med
Other NSS questions
Other NSS questions
During your studies, how free did you feel to express your ideas, opinions, and beliefs?
87%
low
How well communicated was information about your university/college's mental wellbeing support services?
87%
med
Student information
See who's studying at York St John University. These students are taking Fashion Marketing or another course from the same subject area.
Graduate prospects
What graduates do next
We have no information about graduates who took Fashion Marketing at York St John University.
Earnings after graduation
Earnings from York St John University graduates who took Fashion Marketing - or another course in the same subject area.
Earnings
£23.5k
First year after graduation
£24.8k
Third year after graduation
£28.7k
Fifth year after graduation
Shown here are the median earnings of graduates at one, three and five years after they completed a course related to Fashion Marketing.
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree
Discussions
Discussions
Students are talking about York St John University on The Student Room.
York St John University open days
Are you thinking of applying to this university?
Before you do, it's a good idea to go to an open day. You can have a good look around campus, getting a better idea of what it's like to study there. You'll meet current students and staff and get the chance to ask them questions.
Universities will list upcoming open days on their websites. Most will also have virtual open days; these are a great alternative if you really can't get there in person. For tips on preparing for open days, check the advice section here on The Uni Guide.
