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York St John University

Marketing with Placement Year

UCAS Code: N106

Bachelor of Arts - BA

Entry requirements


UCAS Tariff

96

About this course


Course option

4.0years

Full-time | 2021

Subjects

Marketing

Business and management

Marketing is an exciting and dynamic industry where every week can be different. Our Degree will prepare you for a career in Marketing, combining essential knowledge with practical experience and training. This degree reflects the modern world of marketing; incorporating digital communications, data analytics and social media alongside the traditional skills and knowledge which will form the foundation of your marketing career.

Marketing can seem full of contradictions: It is a fast-changing industry with new strategies constantly developing; but it is built on the simple idea that meaningful stories can impact peoples’ lives. It is driven by technology and increasingly reliant on data and digital; but it is about empathy and understanding human behaviour. It is closely tied to a business’s finances and concerned with return on investment; but it is also creative – you could find yourself designing campaigns, overseeing photography, editing written copy, or giving feedback on artwork.

Marketing is a practical, hands-on process – not just a collection of theories learnt in a classroom. We make extensive use of case study material, guest speakers, workplace visits and project work to help you apply what you’ve learnt.

The programme combines academic study with real-world scenarios, developing your knowledge with marketing problem-solving situations. You will gain valuable, real-world experience of marketing on a year-long placement between your second and third years of study.

In your first year you will develop a general grounding in Marketing. In the second and third years of the course you will have opportunities to specialise your knowledge with contemporary marketing modules which go into key areas in greater depth. In your final year you will undertake a piece of research into a topic of your choosing. Throughout the course you will also learn important managerial skills, preparing you to manage your own marketing team.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
International
£12,750
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

York St John University

Department:

Management

TEF rating:
Read full university profile

What students say


How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

79%
UK students
21%
International students
59%
Male students
41%
Female students
75%
2:1 or above
14%
Drop out rate

Most popular A-Levels studied (and grade achieved)

E
E
E

Business and management

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

79%
UK students
21%
International students
59%
Male students
41%
Female students
75%
2:1 or above
14%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
E
D

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Business and management

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
95%
med
Employed or in further education
60%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

16%
Sales, marketing and related associate professionals
13%
Business, finance and related associate professionals
10%
Sales assistants and retail cashiers

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Business and management (non-specific)

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
95%
med
Employed or in further education
60%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

16%
Sales, marketing and related associate professionals
13%
Business, finance and related associate professionals
10%
Sales assistants and retail cashiers

As only a small number of students take courses in this subject area, there isn't much information on what graduates do when they finish, so bear that in mind when you review any stats. Management, finance and business roles are common, but it's a good idea to ask tutors what previous graduates taking specific courses went on to do when you're at an open day.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£22k

£22k

£22k

£22k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here