Sports Business Management with Placement Year
York St John University
UCAS Code: N887 | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
GCSE/National 4/National 5
3 GCSEs at grade C/4 (or equivalent) including English Language.
UCAS Tariff
About this course
The business of sport is a multi-billion pound industry and one of the most exciting sectors in the world economy. This programme is designed to give you the skills and expertise you need to thrive in the many businesses and organisations which make up the sport industry.
There are a huge range of roles and specialisms within the sporting industry. This course encompasses the many interlinking aspects of managing a sports business, giving you an in-depth understanding of the challenges and opportunities you may face working in this sector. You will consider crucial business functions like marketing, event management, strategy and finance within the context of sporting organisations. You will also explore topics specific to sport, including the management of sponsorship opportunities and the development of grassroots or elite sport.
As well as building a strong foundation of knowledge in business management, which is transferable across many industries, you will learn about the role sport plays in society, communities and the lives of individuals.This means confronting social issues raised through sport, and not being afraid to question existing practices in the industry. York St John University has a thriving sporting community: our Nestlé Rowntree Park Sports Campus is one of the biggest of its kind in the country, our sport science academics are active researchers and the Students’ Union is home to many different sporting teams. It is a great place to immerse yourself in the study of sport management.
Academic study is always balanced with the development of practical skills. We know how vital it is to put theory into practice and gain hands-on experience. Our connections with industry partners mean than you will have plenty of opportunities for work placements, volunteering and building your professional network ready to kick-off your future career.
Modules
At level 1 (year one), the modules are designed to give you a grounding in the key theoretical areas of Sports Business. You will study six modules each worth 20 credits and will be introduced to a range of specialist subject areas.
Modules
Compulsory modules:
Practising Responsible Business Behaviours
This module examines the nature of business enterprise and its relationship with wider society, seeking answers to the question: what does it mean for businesses to behave responsibly? There is an ongoing debate regarding this question, with answers ranging from ‘just maximize shareholder value’ to ‘consider everyone who is affected, including unborn future generations’, with many variations in between. In this ongoing debate we encounter ideas regarding, for example, stakeholder theory, the triple bottom line, corporate social responsibility, business ethics, the role of the state or of supra-national organizations, and so on.
The Global Sports Business
This module provides students with knowledge of the key underpinning concepts within the sports business environment. Students will consider the wider sports industry; the Sports Business Ecosystem will be used to frame understanding. The module will identify professional and amateur clubs and association, sports and leisure centres, venues and sports events. Students will gain an understanding of the way sports organisations work in the differing sectors of the sports industry and will be exposed to the legal, social, economic, political, technological, and ethical issues facing all sports organisations operating in a global environment. Students will gain insights into what skills, knowledge, and competencies are required in order to find work or operate effectively within any of these sectors.
The Dynamics of Sports Marketing
This module introduces students to the study of marketing and its application in sports business. It explores the unique nature of the industry and it explores the principals and techniques used. Students will evaluate marketing strategies of sporting organisations and how this aids competitive advantage
Business Analytics and the Blockchain
The aim of this module is to give you a practical grounding in the skills and techniques necessary to conduct data analytics and anticipate the effects of the blockchain on both short- and long-term strategy. The module introduces the blockchain and the scope of the blockchain industry. Basic statistical models are introduced in this module. As future business leaders, students will learn to understand blockchain, explore blockchain trends, investigate the market disruptions caused by technology and the impact of blockchain in industries worldwide. The module is designed to get you over the basic hurdles you will face when beginning to learn the data analytics and management techniques, and will cover some of the basic tasks that you face as a data analyst and will put you in a position to extend your knowledge of applying your analytical techniques.
Events Planning and Development
This module will introduce students to event planning and advance these skills to investigate planning a small-scale event. Students will research and plan for an event to a specified budget. The module will explore event planning models and the processes behind planning and staging a successful event. Health, Safety and risk implications on events will be explored and solutions discussed.
Financial Concepts and Control
This module aims to develop students understanding of the financial environment. It will look at key sources of information for decision makers and look at the decision maker’s needs. Students will gain an understanding of the key statements in published financial accounts and how to analyse and interpret the information presented. It will also look at key information for financial decision makers inside organisations. This will include budgetary control, short term and long-term decision making.
Assessment methods
https://www.yorksj.ac.uk/courses/undergraduate/sports-and-leisure-management/sports-business-management-ba-hons/
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As only a small number of students take courses in this subject area, there isn't much information on what graduates do when they finish, so bear that in mind when you review any stats. Management, finance and business roles are common, but it's a good idea to ask tutors what previous graduates taking specific courses went on to do when you're at an open day.
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What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
This course sits in a wide group of smaller subjects that don't necessarily have that much in common - so bear this in mind when you look at any employment data. Most graduates took a hospitality, events management or tourism-related course, but there are a group of sports and leisure graduates in here as well who do different things. Events management was the most common job for graduates from this group of subjects, and so it’s no surprise that graduates from specialist events management courses did better last year than many of the other graduates under this subject umbrella - but all did about as well as graduates on average or a little better. If you want to find out more about specific job paths for your chosen subject area, it's a good idea to go on open days and talk to tutors about what previous graduates went on to do, or to have a look at university department websites.
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Business and management (non-specific)
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Tourism, transport and travel
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£18k
£23k
£27k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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