Digital Communication Design Photography
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About this course
This course has alternative study modes. Contact the university to find out how the information below might vary.
Why study Graphic Design, Animation and Photography?
In today’s fast moving ever widening digital communications industry the complementary disciplines of graphic design, photography and animation work seamlessly to solve a multitude of design needs over a growing array of media channels and touchpoints. To mirror these changes and current creative industry practices, this course will offer you the opportunity to learn both traditional problem solving and design craft skills through digital graphic, animation and image making processes. Skills which will ultimately enhance your employability within a wide range of career and employment possibilities.
As in industry, the course encourages interdisciplinary innovation through collaboration,and uniquely offers students the option to pursue their own specialist interests within Graphics, Animation or Photography through a substantial major project. Completing students will elect certification in either Graphics, Animation or Photography. You will regularly engage with leading UK design professionals through ‘live’ projects and talks, and benefit from our impressive track record for both gaining employment and winning national competitions.
The course is an active member of British Design & Art Direction (D&AD) and the British Institute of Photographers and has forged strong industrial links with both local and national practitioners.
At the end of the first year your work will be exhibited in public venues. Work experience opportunities will also be made available to you in the latter stages of the course.
WHAT WILL I STUDY?
Course delivery is by practising, specialist Graphics, Animation and Photography lecturers (including visiting professionals), in well-equipped studios supported by one-to-one tutorials and group discussions and seminars to inform personal progress and aid assessment.
The course consists of two assessment units which cover the development of core competencies for the workplace: contextual knowledge, ideas generation, design strategies, technical knowledge and skills, professional practice and communication and presentation skills.
You will have the opportunity to work individually and collaboratively on assignments that explore:
Branding and corporate identity
Motion graphics
Photographic techniques/lighting
Advertising & digital campaigns
2D & 3D animation and modelling
Image making and visual effects
Typographic design and kinetic typography
Storyboarding and narrative
Editorial and information visualisation
Website design, app Design and social media
Digital media production
You will be suited to this course if you have the ability and/or potential to:
Work imaginatively within communications and visual media
Generate and develop creative ideas in response to a wide range of briefs
Articulate and communicate your creative intentions clearly
Show a willingness to collaborate and discuss your work in group situations
Reflect critically on your activities and learning, and demonstrate intellectual inquiry
Embrace new ways of thinking and exploit the potential of new and emerging digital technologies.
ATTENDANCE TIMES
You will be required to attend college 12 hours (2 days per week), and to additionally supplement the course hours by working independently a minimum of 12 hours each week. (Days of attendance will be confirmed by Tutors).
Modules
Unit 1: Concept & Development
Through this unit, you will develop the underlying knowledge and skills of Graphics, Animation and Photography to enable you to begin your journey in the digital communications design industry.
Unit 2: Creative Project
This unit is designed to consolidate and apply your learning from Unit 1 through the production of a specialist project or series of projects within a discipline/area of work of your choice.
Assessment methods
Project briefs with set deadlines are issued for tasks within each module. These are assessed and graded upon hand-in, and an overall qualification grade is calculated based on performance across all module activities. There are no examinations.
Tuition fees
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What students say
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