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Birmingham City University

Public Relations and Media with Foundation Year

UCAS Code: P2PF

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

C,D,D

A maximum of three subjects are considered. Other 6-unit qualifications can be considered in lieu of one or two A-level subjects. excluded subjects General Studies and Critical Thinking

60 credits overall - 15 credits at level 2 and 45 credits at level 3 Arts, Media and Publishing subjects preferred but other subjects also considered.

Must be in a topic related to the degree subject being applied for. Points achieved may be considered if applicant is falling short on A-Level points. Cannot be offered as a standalone qualification.

GCSE/National 4/National 5

GCSE English Language grade 4. Equivalent qualifications can be considered in lieu of GCSE subjects as long as the required subject are covered refer to tutor Must have been achieved at the point of application City and Guilds Level 2 Certificates in Adult Numeracy/ Adult Literacy Functional Skills/ Essential Skills level 2 - English Key Skills level 2 - Communication Must have been achieved at the point of application

Total of 10 points or above from three Higher Level Subjects. Successful completion of IB Diploma with minimum IB point score of 24 or more English Group A - Grade 4 or above, or English Group B and Ab Initio - Grade 5

80 points, including minimum of 2 higher level passes Must include English language at Standard Level English language at Standard Level must have been achieved at the point of application

Must be offered along with either two A-levels or two BTEC Level 3 Subsidiary Diplomas of 80 tariff points. Cannot be offered as a standalone qualification.

OCR Cambridge Technical Diploma

DM

Can be offered along with either one A-level or one BTEC Subsidiary Diploma Diploma qualification to achieve a minimum of 80 tariff points.

OCR Cambridge Technical Extended Diploma

MMP

Must be offered along with either two A-levels or two BTEC Level 3 Subsidiary Diplomas of 80 tariff points. Cannot be offered as a standalone qualification.

OCR Cambridge Technical Subsidiary Diploma

D*D*

Can be offered along with either one A-level or one BTEC Subsidiary Diploma Diploma qualification to achieve a minimum of 80 tariff points.

Must be offered along with either two A-levels or two BTEC Subsidiary Diploma/ OCR Cambridge Technical Introductory Diploma qualification to achieve a minimum of 80 tariff points. Cannot be offered as a standalone qualification.

Pearson BTEC Level 3 National Diploma (first teaching from September 2016)

MM

Can be offered along with either one A-level or one BTEC Subsidiary Diploma/ OCR Cambridge Technical Introductory Diploma qualification to achieve a minimum of 80 tariff points.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

MMP

Scottish Advanced Higher

D,D,D

Must include English Language at Standard Grade Maximum of three Advanced Highers can be considered together.

Scottish Higher

B,B,B

80 points, minimum BBB from 3 higher level passes Must include English Language at Standard Grade

UCAS Tariff

80

About this course


Course option

4.0years

Full-time including foundation year | 2020

Subject

Public relations

This four year programme has been specifically designed to allow students who do not initially meet the entry requirements for a three year degree, to undertake additional level 3 study designed to ensure they are successful on their chosen degree programme.

After successful completion of your foundation year, you will have the flexibility to switch (should you wish to change direction) onto a number of related undergraduate degree programmes within Birmingham School of Media.

Intimately linked to industry, the Public Relations pathway provides you with the skills and knowledge that today’s PR professionals need in a fast-moving media environment.

The course is recognised by the Chartered Institute of Public Relations (CIPR) and provides plenty of opportunities to build contacts with some of the UK’s leading PR organisations, working on genuine campaigns and pitching ideas to clients.

What's covered in the course?

Combining practical skills and industry insights, PR and Media offers a truly unique blend of communication perspectives that will put you in the very best position to pursue a PR career.

Turn your ideas into a reality and be brave with your approach to your work; in PR, there is no such thing as a bad idea, there is always potential and this course will help you realise yours.

Informed by the working approaches of top PR, communication and digital teams across the UK and beyond, this course will develop your understanding, awareness and appreciation of PR as a concept and a discipline. You’ll become a critical media consumer and you’ll draw upon your own areas of interest to assess influence and impact in action. You’ll turn this knowledge into your own creative campaigns, so from the moment you begin, you will be able to build an impressive production portfolio that will make you stand out from the recruitment crowd.

How you will learn

Effective communication is a two-way process and this is at the heart of our teaching and learning approach. Our modules are delivered through engaging seminars and workshops, with an array of guest speakers, case studies and projects for you to sink your teeth into. You’ll have the freedom to develop ideas, creative solutions and presentations, and we’ll have critical debates about current issues and stories impacting on the industry and in the news as the course progresses. You have a say and can inform the direction of workshops and assignments based upon your personal passions. Prepare to have an opinion!

We’ll also give you the opportunity to hone keen writing skills for a multitude of audiences and purposes, making you more job-ready than many other graduates.

Join a course recognised by the Chartered Institute of Public Relations, closely linked to industry and with the support of a mentor scheme with practitioners across the region.

You will be taught by respected PR professionals and academics, who have managed successful PR agencies and run exciting award-winning client campaigns. The lecturing team delivers a balance of critical understanding and effective delivery but of course in PR, it’s not just what you know, it’s who you know. Rest assured our expert team is very well connected, with renowned theorists, the CIPR and a multitude of communication organisations and professionals.

We will prepare you for a fast-paced, rewarding career in PR. You’ll gain valuable experience through regular industry networking opportunities which will help you make contacts, build confidence and put your skills into practice.

A real highlight in your diary will be our renowned PR Students’ Conference, a major annual event, respected and supported by industry that showcases student achievements to PR professionals – just look at #MidsPRConf to see the conversations we started at the most recent conference.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£9,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Parkside Building Campus

Department:

Birmingham School of Media

TEF rating:
Read full university profile

What students say


How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Communications and media

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

85%
UK students
15%
International students
32%
Male students
68%
Female students
77%
2:1 or above
13%
Drop out rate

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Publicity studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
med
Average annual salary
98%
high
Employed or in further education
41%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

We've got an internationally competitive marketing and PR sector and not surprisingly, that is the main industry head into after university. Nearly a third of publicity studies graduates from 2015 were working in London by 2015, but graduates don't just go to work in PR agencies — all sorts of organisations do their own publicity these days, and with the rise of digital and mobile technology and social media, a lot of marketing is done in quite innovative ways and there is serious demand for good PR staff. This year, a lot of the jobs that graduates got in PR and marketing were found through personal contacts and through recruitment agencies, so build up your contacts, and network your way to a job!

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Public relations

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£17k

£17k

£21k

£21k

£24k

£24k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

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Teaching Excellence Framework (TEF):

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

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This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here