Media and Communications
City, University of London
UCAS Code: P4P3 | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
A level
Access to HE Diploma
Pass 60 credits, 45 Level 3 including at least 27 at distinction and the remaining 18 at merit.
GCSE/National 4/National 5
GCSE English and Maths at grade 4 or above
International Baccalaureate Diploma Programme
A minimum of 5 in SL Mathematics and English (or HL 4 in English) will be required.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
Contact Admissions for accepted subjects.
T Level
Subjects accepted are: Digital production, design & development. Digital business services Digital support and services Management and administration Media, broadcast and production (as from September 2023)
UCAS Tariff
About this course
At City we have a long history in teaching media-based courses. Our BA Media and Communications provides you with a broad understanding and intensive academic study of today’s new media and communication culture, including social media and promotional media and culture.
Our course allows you to try out, critically evaluate and apply aspects of media production as well as communication, PR and advertising. You will learn the intellectual tools and business savvy necessary to understand the big picture of media and creative industries and the ethical questions that pertain to creatives’ working lives.
Your core modules teach you about digital content creation and the operations of global media industries. In your elective modules you can opt into more specialist and practical elements of media production, advertising and a variety of communication strategies.
- Learn how to communicate professionally for a variety of audiences and platforms: from screen media to podcasting, advertising and public relations
- Develop your skills in creating video content, podcasts, blogs and websites
- Boost your employability with our industry-focussed modules and an optional integrated professional training year or study abroad
- Take advantage of excellent media internship opportunities thanks to our central London location.
Modules
In the first year, students will study a broad range of modules from across Media and Communications. This combines practical modules with theory to provide a solid grounding before concentrating more deeply on a chosen focus and specialist electives in the second and third years
Core modules include:
- Digital Content Creation
- Understanding Media and Communications
- Researching Media and Communications
- Working with words
- Creativity and Social Justice
- Media and Communication Audiences
- Introduction to Marketing
In the second year, modules examine the ideas and institutional structures that have shaped the modern media industries. Students can develop their application of practical skills beyond lectures through elective modules.
Core modules include:
- Media Economics and Regulation
- Media Distribution
- Consumer Culture and Advertising
- Digital Platforms and Media Industries
- Media, Theory and Society
- Working and Managing in the Creative Industries.
Elective modules include:
- Writing for Screen Media
- Podcasting
- Digital Storytelling
- Public Relations
- Strategic and Marketing Communication
- Micro-placements
The third year places greater emphasis on students’ career interests and specialist application. The major project allows students to create an individual project relating to their interests. Alongside this, students can specialise their studies through electives.
In the final year, students take core modules in:
- Final–year Project
- Freelancing and Entrepreneurship in Creative Industries
- Stardom and Influencer Culture
Elective modules include:
- Creative Advertising
- Social Media Marketing
- Analytics and User Experience
- Political Communication
- Media Law
- Micro-placement
- Industry Projects.
Assessment methods
The programme assesses your knowledge of key concepts and creative practice via a mix of coursework assignments (creative portfolios including films and adverts, blogs and podcasts, critical/reflective essays, academic essays, presentations, industry reports, marketing plans and other projects) and individual and group assignments (including projects and presentations). In media production and other creative projects, you will develop your skills in providing and receiving peer review. Individual and group project reports and presentations will assess both creative and professional content and your presentation skills.
The Uni
City, University of London
Department of Media, Cultural and Creative Industries
What students say
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This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Only a small number of students study courses within this catch-all subject area, so there isn't a lot of information available on what graduates do when they finish - bear that in mind when you look at any stats. Marketing and PR were the most likely jobs for graduates from these courses, but it's sensible to go on open days and talk to tutors about what you might expect from the course, and what previous graduates did.
What about your long term prospects?
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Media studies
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£26k
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£32k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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