International Tourism Management with Marketing with Foundation Year
Leeds Beckett University
UCAS Code: N849 | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
GCSE/National 4/National 5
GCSE English Language at Grade C or above (Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy are accepted in place of GCSEs.
UCAS Tariff
About this course
If you don’t have the required UCAS points to secure a place on the full degree programme, this integrated foundation year will enable you to transition onto our full BA (Hons) International Tourism Management with Marketing course, preparing you for academic life at university.
As part of your foundation year, you’ll:
- Study four events, tourism and hospitality management related modules - these will introduce you to the subjects included on each of our routes, from events principles and practice to customer service experiences
- Study two additional modules that will help you develop the academic and study skills needed to successfully transition from school or the workplace to higher education
As part of your course, you’ll:
- Combine your passion for travel and exploration with a marketing focus
- Identify different customer segments to develop effective marketing strategies and campaigns aimed at the right audience, at the right time, and using the right platforms
- Develop an understanding of consumer trends – who wants what type of holiday, the types of holiday likely to be available in the future and the kinds of message consumers are likely to engage with
- Gain an insight into moral, ethical, environmental and legal issues, allowing you to make a valuable contribution to the tourism and travel sector
**ACCREDITATION**
Leeds Beckett is an Institute of Travel & Tourism recognised university.
Modules
Foundation year core modules:
- Introduction to Study Skills
- Introduction to Careers in Events, Tourism & Hospitality
- Tourism Principles & Practice
- Events Principles & Practice
- Hospitality Principles & Practice
- Customer Service Experiences
Year 1 Core Modules:
- Complexities of Tourism
- Cultures, Ethics & Tourism Encounters
- Industry Insights
- Management & the Tourism Workforce
- Marketing the Tourism Experience
- Understanding Tourism Experiences
Year 2 Core Modules:
- Communicating Consumer Experiences
- Destination Management
- Tourism Entrepreneurship
- International Tour Operations
- Tourism Marketing Research
- Trends in Tourism
Year 3 Core Modules:
- Experiential Marketing
- Individual Project
- Tourism Consultancy Ventures
- Tourism Marketing Strategy
In addition, choose from a list of Year 3 option modules. Please check our website for a full and up-to-date list.
Tuition fees
Select where you currently live to see what you'll pay:
The Uni
Headingley Campus
Events, Tourism and Hospitality
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Tourism, transport and travel
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Tourism, transport and travel
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
This course sits in a wide group of smaller subjects that don't necessarily have that much in common - so bear this in mind when you look at any employment data. Most graduates took a hospitality, events management or tourism-related course, but there are a group of sports and leisure graduates in here as well who do different things. Events management was the most common job for graduates from this group of subjects, and so it’s no surprise that graduates from specialist events management courses did better last year than many of the other graduates under this subject umbrella - but all did about as well as graduates on average or a little better. If you want to find out more about specific job paths for your chosen subject area, it's a good idea to go on open days and talk to tutors about what previous graduates went on to do, or to have a look at university department websites.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Business and management
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£20k
£24k
£28k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
- What's it like studying a degree in Business and management
- What's it like studying a degree in Tourism and travel
- What's it like studying a degree in Tourism, transport and travel
- What's it like studying a degree in Event management
- What's it like studying a degree in Hospitality management
- What's it like studying a degree in Tourism management
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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