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Leeds Beckett University

Public Relations with Journalism

UCAS Code: P2P5

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


GCSE/National 4/National 5

GCSE English Language and Maths at Grade C or above (Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills/Functional Skills Level 2 and the Certificate in Adult Literacy/Numeracy are accepted in place of GCSEs.

UCAS Tariff

96

A minimum of 64 points from two A levels or equivalent, excluding General Studies.

You may also need to…

Attend an interview

Perform an audition

About this course


Course option

3.0years

Full-time | 2020

Subjects

Public relations

Journalism

Gain an insight into the fast-paced worlds of both PR and journalism and learn how skills in these areas can overlap to offer up a range of exciting career opportunities. On this course, you will experience the world of reporting - from sourcing and editing news stories to working on rolling news items under the pressure of strict deadlines. You will learn how to write for print, digital and online media, changing your style from impartial to persuasive. You will also develop expertise in crisis and reputation management and in organising media campaigns.

**RECOGNISED**
This course is recognised by the Chartered Institute of Public Relations (CIPR) and the Public Relations & Communications Association (PRCA).

**MEDIA SUITE**
The Media Suite gives you access to our TV Studio, Control Gallery, Radio Studio and Newsroom & Editing Suite in the Rose Bowl.

Modules


  • Year 1 Core Modules:

    • PR & Brand Communication Toolkit

    • Reporting for Public Relations

    • Journalism Practice & Principles

    • Introduction to PR & Brand Communication

    • Personal Branding & Communication Skills

    • Communication Ethics & Regulation.



  • Year 2 Core Modules:

    • Digital Engagement 1: Cross-Platform Storytelling

    • Digital Engagement 2: Magnetic Content

    • Writing Features

    • Futures: the Evolution of Media

    • Strategic Brand Communication

    • PR Research 2: Public Opinion and Analytics

    • PR Research 1: Research Design and Insights

    • Global Communication Project.



  • Year 3 Core Modules:

    • Issues Management & Crisis Communication

    • Consultancy Project 1: Research & Professional Practice

    • Consultancy Project 2: Pitching & Professional Practice

    • PR Dissertation / Research Project or Journalism Project

    • In addition choose from a list of Year 3 Option Modules. Please check our website for a full and up-to-date list.



Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£9,250
per year
International
£10,500
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

City CampusC

Department:

Leeds Business School

TEF rating:
Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

81%
high
Public relations
84%
high
Journalism

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Publicity studies

Teaching and learning

80%
Staff make the subject interesting
96%
Staff are good at explaining things
75%
Ideas and concepts are explored in-depth
91%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

84%
Library resources
84%
IT resources
87%
Course specific equipment and facilities
84%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

80%
UK students
20%
International students
22%
Male students
78%
Female students
94%
2:1 or above
26%
Drop out rate

Journalism

Teaching and learning

79%
Staff make the subject interesting
92%
Staff are good at explaining things
88%
Ideas and concepts are explored in-depth
91%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

90%
Library resources
97%
IT resources
96%
Course specific equipment and facilities
70%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

94%
UK students
6%
International students
38%
Male students
62%
Female students
68%
2:1 or above
8%
Drop out rate

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Publicity studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£19,000
med
Average annual salary
100%
high
Employed or in further education
62%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

39%
Media professionals
27%
Sales, marketing and related associate professionals
6%
Functional managers and directors

We've got an internationally competitive marketing and PR sector and not surprisingly, that is the main industry head into after university. Nearly a third of publicity studies graduates from 2015 were working in London by 2015, but graduates don't just go to work in PR agencies — all sorts of organisations do their own publicity these days, and with the rise of digital and mobile technology and social media, a lot of marketing is done in quite innovative ways and there is serious demand for good PR staff. This year, a lot of the jobs that graduates got in PR and marketing were found through personal contacts and through recruitment agencies, so build up your contacts, and network your way to a job!

Journalism

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£17,000
med
Average annual salary
76%
low
Employed or in further education
90%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

15%
Other elementary services occupations
13%
Sales, marketing and related associate professionals
13%
Sales assistants and retail cashiers

Journalism roles are very sought after, and competition fierce, and with the Internet disrupting business models, this is likely to continue. It's not impossible to get into roles with a first degree — quite a few do - but they can often be insecure or on a freelance basis, and a lot of jobs in journalism go to postgraduates. Unpaid work is not the norm for new journalists, but it’s rather more common than for other roles, as personal contacts and work experience are important ways for would-be journalists to get their target jobs. The skills you can gain from a journalism degree can be useful in a range of industries, and so grads from these courses can be found in a wide range of jobs - first degree graduates often get jobs in marketing and PR where their skills at drafting copy to deadlines are appreciated. London tends to dominate the jobs market for journalism graduates - a quarter of journalism graduates went to work there - but 2015 graduates found opportunities elsewhere, particularly in larger cities with good local media.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Public relations

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£21k

£21k

£26k

£26k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Journalism

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£21k

£21k

£26k

£26k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here