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Creative Media and Visual Communication (Top-Up)

UCEN Manchester

UCAS Code: W281 | Bachelor of Arts (with Honours) - BA (Hons)

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About this course

Course option


Full-time | 2022



Visual communication

The award provides a progression route for the foundation degrees and HNDs within the network. The award is designed to place students at the heart of their own learning, enabling them to become autonomous thinkers, learners and creative practitioners and taking ownership of their own practice. It is envisaged that students will produce a high quality focused portfolio of work by the end of year. The students will be supported throughout by staff with extensive knowledge within their chosen specialism. This course will enable creative media and visual communication practitioners to become critically reflective by developing skills of enquiry, analysis and synthesis, questioning and confronting the internal and external forces which provide the context for their work. To enable students to take a critical perspective on both current practice and likely future developments within creative media and visual communication the course aims to develop highly employable practitioners with a creative vision and key attributes that include, responsiveness, flexibility and resilience.

The award will offer a range of individual and collaborative experiences, enabling students to develop further their technical and craft skills towards industry readiness through intellectually challenging, industry facing creative assignments initially. By the mid-point in this final year of undergraduate study, students will have appropriate theoretical understanding; intellectual and technical skills together with the mature personal vision necessary to propose, develop and deliver a substantive, major piece of work within their creative discipline. Tutorial and one-to-one support (alongside promoted peer to peer discourse) shifts towards facilitation and critique in order to challenge students to be critically reflective and thus able to substantiate argument. This refinement and consolidation of higher level skills will bring together each student’s understanding of their own creative skills and technical ability and aims to foster the necessary confidence and self-management ability to sustain a career in the creative industries at a variety of levels. Study and professionalism are supported and referenced against throughout, via engagement with a series of guest lecturers and workshops delivered by industry professionals.


Examples of current modules-

Contextual Studies (30 credits)
This unit provides students with the opportunity to become reflective practitioners with an awareness of contemporary practice in their specialist field of interest and the ability to link theory and practice. Through this extensive piece of research they will interpret and evaluate their findings to develop a personal view.

Professional Practice (30 credits)
In this unit, students must be in a position to identify and define their subject specialism, and have a range of strategies to research, investigate and develop appropriate responses to a brief set by a client, competition or problem set by a specialist practitioner within the chosen specialism.

Negotiated Specialist Project (60 credits)
The focus of each student’s negotiated practice will evolve from their subject specialism and therefore integrate appropriate research, creative development and realisation within a defined context. Students will be required to produce an initial proposal as part of the negotiation of their area of investigation, undertake an extended piece of work, and to locate and rationalise their specialism in the context of relevant theories and cultural contexts

Assessment methods

The course is assessed with one assignment per module.

Students are encouraged to be creative through all assignments but must meet a certain criteria given by the tutor.

Development of report writing and self-awareness / evaluation of own skills are built into assignments to enable students to develop themselves.

A range of assessment methods are used and could be in the form of the following:

• Review / Tutorials
• Group Assessment / Crit
• Portfolio of project work
• Project presentations
• Personal Development / Digital Diary
• Research

The Uni

Course locations:

Northenden Campus

Fielden Campus

City Campus Manchester


Digital Media (BCCI)

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What students say

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After graduation

We don't have more detailed stats to show you in relation to this subject area at this university but read about typical employment outcomes and prospects for graduates of this subject below.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Creative arts and design

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.





Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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Lower entry requirements
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Same University
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

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