The page you are visiting was formerly part of the Which? University website, but is now being provided by The Uni Guide — part of The Student Room. For more information please click here.

Cookies help us deliver our services. By using our services, you agree to our use of cookies. Learn more
Richmond, The American International University in London

Marketing

UCAS Code: NN15

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


UCAS Tariff

96

About this course


Course option

4.0years

Full-time | 2021

**Marketing affects everyone’s lives, more than ever before, with digital media opening up new and exciting opportunities for reaching audiences. If you’d like to know more, this is your chance to explore marketing in-depth. Our BA in Marketing will provide you with the essential principles, skills and knowledge you’ll need for a successful career in the dynamic marketing industry**.

As with all of our students at Richmond, you’ll have the advantage of being able to study one programme and gain two degrees, from the US and the UK, opening up more international career opportunities.

Not only that but once graduated, you’ll be eligible to receive a prestigious Chartered Management Institute (CMI) Certificate in Strategic Management & Leadership.

Our programme encompasses all aspects of marketing – from market research and consumer behaviour to branding and advertising. Ecommerce and social media are explored in detail, with an examination of their increasingly vital role in the marketing mix. On top of all this, you’ll be provided with a solid foundation in general business and management knowledge with a specific focus on marketing, both as business strategy and a function.

There’s a broad spectrum of electives on offer in the third and fourth years. Choose from Game Theory and Decision Making, Media Ethics, Operations Management and Web Design. It’s an opportunity to specialise in an area that you find particularly interesting and could be invaluable when making a career choice.

You’ll be given the chance to work on live marketing briefs, so you’ll have a real grasp of how marketing works in practice. Guest speakers are invited to meet our BA Marketing students, sharing their expertise and tips on how to get ahead in the industry. Based in vibrant London, home to world leading marketing, advertising and communication companies, you’ll be ideally positioned to capitalise on internship opportunities.

**5 Reasons to study BA Marketing:**
- Build a comprehensive business understanding which puts marketing into context within organisations

- Examine successful global marketing practices and how they can secure a competitive advantage and success for organisations

- From concept to product launch, learn how to position and promote products/services with an extensive analysis of the marketplace and how to engage effectively with a target audience

- Compare strategies involved in marketing and branding

- Discuss the contemporary debate over marketing ethics, and contrast different ethical approaches to the study of marketing

Modules

We offer 4-year Liberal Arts and Business BA degrees. Students entering with A levels or other level 3 qualifications usually gain exemptions from courses in the Richmond Core Curriculum which can mean that you should be able to complete your degree in less than four academic years. The interdisciplinary Liberal Arts approach offers not just breadth but also depth of study and encourages students to make sounds judgements and think independently. A Liberal Arts education is one which encourages you to explore a wide range of subjects and programmes. It reaches across disciplines, building connections between different academic areas such as literature, science, mathematics, writing, business and psychology. Upon entry to Richmond University all students study the Liberal Arts Core Curriculum before specialising in their chosen field.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£9,250
per year
International
£14,750
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Richmond, The American International University in London

Department:

Richmond, The American International University in London

TEF rating:
Read full university profile

What students say


Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.

After graduation


Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.

Share this page

This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

Have a question about this info? Learn more here

This is the percentage of applicants to this course who received an offer last year, through Ucas.

Have a question about this info? Learn more here

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

Have a question about this info? Learn more here

Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

Have a question about this info? Learn more here

Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

Have a question about this info? Learn more here

This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here