Sport, Media and Culture with a Year in Industry
Entry requirements
A level
UCAS Tariff
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About this course
Our new four-year Sport, Media and Culture, BA (Hons) with a Year in Industry degree programme equips you with a future career as a professional sports content creator and communicator across the contemporary sports mediascape.
This highly practical course allows you to study subjects such as sports journalism, sports commentary, and sports promotion. Through the study of theoretical constructs such as fandom, sports journalism, national identity and sports narratives, you will see how our abiding interest in sport has shaped how we view the world.
In addition to a socio-cultural investigation of sport and sports media, you will develop a robust understanding of the contemporary sports mediascape. This course has been developed to ensure you will graduate as a skilled and competent sports content creator, equipped with journalistic skills, and adept at creating and promoting multi-media sports-focused content, from podcasts to match reports and from sports commentary to promotional sports communication strategies. On completion of the programme, you will know how to find an interesting and compelling sports news story, write that story for publication, film and/or record that story for broadcast or for a your podcast, edit the package so that it can be broadcast in various formats, and know how to drive audiences and promote that story.
You will be taught by academics who have a wide range of industry experience and will benefit from access to industry-standard filming, editing and design facilities. In addition, our close links with sports organisations such as Swansea City FC, the Ospreys, and our partnership with Sport Swansea means that you will gain a sports communications industry perspective across your degree programme.
Developed with employability as one of its cornerstones, the degree programme includes opportunities to undertake a range of sports communication placement options. Outside of your studies you will also be part of a supportive student community and will be able to get involved in many different sports clubs and societies including the Media society.
Developed with employability as one of its cornerstones, the degree programme includes opportunities to undertake a range of sports communication placement options. Outside of your studies you will also be part of a supportive student community and will be able to get involved in many different sports clubs and societies including the Media society.
Find out more about this course at https://www.swansea.ac.uk/undergraduate/courses/culture-communication/media-comms-journalism-pr/ba-sport-media-culture/
Modules
Our sports media and culture modules will explore how sport is framed in the media, whilst also providing an insight into the way that sport, sporting culture and journalism has shaped the cultural life of contemporary Britain and the world.
Not only will these modules give you a robust grounding in theory, but you will also be offered the opportunity to put this theory into practice with authentic assessments and practical opportunities.
Or innovative programme has been designed to ensure that students are able to study, at least 40 credits, 2 modules each year, through the medium of Welsh.
Our first year offer a compulsory suite of modules, to help you to gain a firm understanding of the area of sport, media and culture.
Examples include:
- Introduction to Media Communication
- Creative Midea Platforms
- Pitch Invasion: Sport and its impact on society.
Your second and third year will include a mixture of compulsory and optional modules, many of a practical nature, further enhancing key employability skills. Examples include:
- Pitch Perfect: Sports Commentary and Punditry
- Sports Public Relations
- Professional Sports Communication Placement
- Documentary Filmmaking and Broadcasting
Assessment methods
Students' academic attainment will be assessed exclusively using coursework, and will include a mix of academic assignments (critical analyses, media analysis and theses) and practical elements (for example, a tract of sports commentary, an episode of a sports podcast).
The Uni
Singleton Park Campus
College of Arts and Humanities
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Sport and exercise sciences
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
Media studies
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
Journalism
Sorry, no information to show
This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Sport and exercise sciences
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
One of the fastest growing subjects in the country, the number of sports science graduates went from under 3,000 in 2003 to over 10,000 in 2013. Numbers have fallen slightly since 2015, but we still have over 9,000 graduates in the subject. However, the good news is the country's appetite for good health and fitness - and the adaptability of graduates in the subject - means that sports science grads are less likely than average to be out of work. Sports science graduates, not surprisingly, tend to get jobs in sport, fitness and health - coaching and teaching especially - but they're found all over the economy. Management and business are also popular options for graduates from this subject — and sports science graduates are particularly found where drive, determination and physical fitness are an advantage.
Media studies
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Only a small number of students study courses within this catch-all subject area, so there isn't a lot of information available on what graduates do when they finish - bear that in mind when you look at any stats. Marketing and PR were the most likely jobs for graduates from these courses, but it's sensible to go on open days and talk to tutors about what you might expect from the course, and what previous graduates did.
Journalism
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Sport and exercise sciences
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£19k
£24k
£26k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Media studies
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£16k
£20k
£20k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Journalism
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£16k
£20k
£20k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Teaching Excellence Framework (TEF):
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
Have a question about this info? Learn more here