Sports Media and Communications
University Academy 92 (UA92)
UCAS Code: P905 | Certificate of Higher Education - CertHE
Entry requirements
A level
64 UCAS Tariff Points
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
T Level
UCAS Tariff
About this course
This one year Certificate of Higher Education in Sports Media and Communication is an exciting and engaging programme of study which will allow you to create engaging media content for a variety of purposes.
Do you aspire to work within the promotion, marketing and communication fields within the sports sector and associated industries (apparel, lifestyle and fitness brands)? If so, this course is dedicated to the study of the professional communication industries and how you can analyse and produce engaging content to fulfil a specific purpose.
We live in an ever-changing, media-saturated world. From advertisements to political messages, marketing schemes to cultural critiques and scholarship, every day, we produce and consume hundreds – sometimes thousands – of messages.
Together these messages shape our understanding of ourselves, manipulate our understanding and relationships with others, and make sense of everyday events and experiences. In a world dominated by filter bubbles and echo chambers, it is now more important than ever to understand how the media works and how it can influence us and others.
The world’s leading sports brands and teams need communications professionals to help communicate their key messages, increasingly through digital media and this course will prepare you to analyse and respond to a professional brief. This programme will give you the key creative skills and practical expertise to plan, create and reflect on the digital communications that are the lifeblood of contemporary society.
Your UA92 degree goes far beyond the traditional academic experience.
Each academic year, in addition to your four subject modules, you’ll study an extra credit-bearing module, which focuses entirely on character and personal development. You’ll get to take on a real-life project, based on a live scenario, set by one of our industry partners.
You’ll experience first-hand the current issues facing the industry, get the opportunity to apply your subject knowledge, challenge your perspectives, step outside your comfort zone and build key employability skills to prepare you for your future career.
These experiences are instrumental in developing transferable skills and key competencies such as leadership, resilience and well-being, communication, problem-solving and team-working. To help you track your progress and further refine your developing skill-set, you’ll meet regularly with your own personal development coach throughout years 1 & 2.
Modules
Level 4 Subject Specific Modules:
Media, Technology and Culture (25 Credits)
Starting with reflections on their own everyday media usage, students critically explore how rapid changes in information and communication technologies are bound up with and shape other social, economic and cultural transformations in contemporary societies. We consider issues of media production, dissemination/circulation and reception.
Media Production (25 Credits)
The development of excellent practical media skills is central to the programme and here students will be given the opportunity to work individually and collectively using different digital media (including cameras, audio equipment, editing packages) in practical settings (computer suites, media labs, studios) to produce media artefacts/products using texts and audio/visual materials.
Communication Techniques and Creating Content (25 Credits)
Students explore a range of different approaches to communication (from simple face-to-face to complex mediated exchanges) and how different forms/technologies of mediation shape and structure what can and cannot be communicated. How might a particular message be communicated most effectively and to whom? Students explore how medium, form and content need to work together for successful communication.
Sports Media and Public Relations (25 Credits)
This module focuses on how media and communications, as forms of individual and collective persuasion, are centrally involved in a particular creative business or sports environments. Students will critically examine how media and communication approaches enable individual and collective persuasion through the provision of information, data, news, values, narratives, ideas, and other representations.
Assessment methods
While engaging with this degree you will gain theoretical understanding of the topics you are exploring, you will also have opportunities to learn, develop and demonstrate a wide range of practical and applied skills and competencies. Therefore, University Academy 92 (UA92) will incorporate practical and competency based assessment of the attainment of the module and programme intended learning outcomes, where that is appropriate.
Assessments will include individual and group work which is undertaken and submitted, in a range of relevant formats, as coursework in-module. These will include essays, reports, literature reviews, reflective logs and diaries, self and peer evaluations, group and individual presentations along with subject-specific skills and competency assessments.
Tuition fees
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