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University for the Creative Arts

Advertising

UCAS Code: N561

Bachelor of Arts (with Honours) or Bachelor of Science (with Honours) - BA/BSc (H)

Entry requirements


Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DMM

UCAS Tariff

112

About this course


Course option

3.0years

Full-time | 2021

Subject

Advertising

As part of our Business School for the Creative Industries, our BA/BSc (Hons) Advertising course at UCA Epsom offers you a unique opportunity to blend academic excellence with professional experience, taught by highly experienced practitioners with connections to some of the biggest names in the industry.

Supported by some of the world’s advertising luminaries – including Mark Waites, founding partner of Mother Advertising, Vice Chairman of Ogilvy UK – our course continues to develop a mentoring scheme, giving you the chance to enter the industry as a valued professional.

The UK advertising economy is one of the most sophisticated and dynamic in the world. Our aim is to teach you to learn how to become a creative problem causer and thinker – to lead advertising rather than to follow. We want you to understand and unfold strategies that are focused and creative, becoming an independent, intelligent professional with the ability to grow and reflect.

We’ll encourage you to work alongside fellow students on the course to create fresh and attention-grabbing projects across a range of platforms. Within the wider UCA community you’ll find insight and knowledge from fellow artists in other exciting disciplines such as graphic designers, journalists, musicians and fashion designers.

You will work to build specific skills in critical analysis, research, production and communication appropriate to the advertising industry, whilst also developing your resourceful and strategic thinking abilities. Our mentoring scheme is supported by some of the world’s best-known creative directors – including Rory Sutherland – giving you the opportunity to enter the world of advertising and marketing professionally trained.

By graduation, you'll have built your own unique book of holistic ad campaigns, showcasing high levels of creativity in art direction, copywriting and digital media. With our comprehensive curriculum, you’ll learn how to tackle challenging briefs whilst developing a critical, conceptual and contextual understanding of advertising.

Equipped with a fantastic library and excellent support services, our Epsom campus provides the ideal environment for this course – close to London’s leading ad agencies and mentors, you’ll have access to influential professionals, job prospects and potential employers. It’s the perfect place for you to meet other like-minded people and explore your talents.

Modules

Year one
You'll study units which introduce you to the process involved in creating a successful advertising campaign in your first year, encouraging you to develop your writing skills and learn how to communicate with your audience.

Personal Development
You’ll be given three briefs and with each one you’ll be asked to promote a product, service or event of your choosing. You’ll do this by researching creative thinking models and art direction as well as through copywriting, digital media and creative direction.

Through this unit you will be introduced to appropriate practical and technical skills through workshops related to your briefs, art direction and copywriting, supported by mac skills.

Visual Communications: Context and Theory
Based on a series of illustrated lectures, you’ll be introduced to a number of key historical and contemporary contextual frameworks for visual culture and communication practices, encouraging you to begin to identify changing relationships between visual culture, communication and wider social and cultural concerns.

Art Direction
This unit will introduce you to art direction, while exploring the creative and practical processes involved in creating a successful advertising campaign. The unit will provide you with a variety of creative thinking tools that will enable you to learn techniques of ‘interrogation’ and how to ask ‘creative questions’.

Copywriting
In this unit you will explore copywriting, the vernacular of your audience, long and short copy and its relationship with media. You will also explore the ‘endline’ through creating a proposition/promise within the context of advertising.

Digital Media
Digital channels and platforms have created a seismic shift in the way that brands advertise, but that is not without its challenges. The proliferation of online media has changed customer interaction with brands. In this unit you will understand the role of digital media in advertising, explore the different channels and platforms available to brands.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
International
£16,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Epsom

Department:

Business

TEF rating:
Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

85%
high
Advertising

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Advertising

Teaching and learning

97%
Staff make the subject interesting
95%
Staff are good at explaining things
97%
Ideas and concepts are explored in-depth
100%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

95%
Library resources
97%
IT resources
95%
Course specific equipment and facilities
76%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

76%
UK students
24%
International students
41%
Male students
59%
Female students
65%
2:1 or above
13%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
B
B

After graduation


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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

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