Business Management and Marketing (with placement year)
UCAS Code: NN1M
Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
Access to HE Diploma
International Baccalaureate Diploma Programme
UCAS Tariff
Points can be from any qualification on the UCAS tariff, but must include at least 80 points from A levels BTEC Subsidiary Diploma, Diploma or Extended Diploma OCR Cambridge Technical Introductory Diploma, Diploma or Extended Diploma CACHE Diploma or Extended Diploma Irish Leaving Certificate Scottish Highers Welsh Baccalaureate Advanced Diploma or a combination of appropriate Level 3 qualifications
About this course
**Why study it here?**
Because you learn by doing, not just by studying.
From day one, you get to test your skills out in the real world through live projects, placements, internships and more.
Just like past students have for companies like Team GB, Pipers Crisps, Bosch, Tesco, Microsoft, IBM and McCain Foods.
At the same time, you cover core marketing practices like branding, buyer behaviour and communications. As well as the latest trends in digital, social and virtual marketing.
Plus, you gain a rock-solid grounding in how to run a successful and sustainable business as a whole.
Extend your studies by spending a year on placement. Your placement is your opportunity to get some real-world work experience under your belt.
**Official Team GB partners**
Did you know that the University of Hull is the official University Partner of Team GB? Our united belief is that anyone, with the right opportunities ahead and a dedicated team behind, can achieve extraordinary things. This is what our partnership with Team GB is built on. Extraordinary is in you – and we’ll help you find it.
What does this mean for you? It means that whether you’re studying sports science, or marketing, or logistics, or healthcare, or engineering, you’ll be able to gain invaluable experience through this unique partnership.
We are working with Team GB to create opportunities for volunteering and work experience, to get involved with meet-and-greet sessions with Olympians, host on-campus talks from guest speakers and so much more. Some of our students recently helped Team GB athletes get their kit ready to compete in preparation for the Minsk 2019 European Games. It’s an extraordinary partnership, and you won’t find it anywhere else.
Find out more at hull.ac.uk/teamgb
Modules
Year 1
Compulsory modules
Marketing
Accounting and Finance
Personal and Professional Skills for Contemporary Organisations
Business Environments
Operations, Supply Chain and Business Practices
World Economy
Year 2
Compulsory modules
Responsible Business in Society
Organisational Management
Consumer and Business Buyer Behaviour
Integrated Marketing Communications and Branding
Optional modules
Marketing Intelligence
Contemporary Marketing Management
European Business
Information Management and Principles of Data Science
Internet, e-Commerce and Emerging Technologies
The Organisational and Environmental Context of HRM
Learning and Development
Understanding Entrepreneurship
Engaging with Entrepreneurial Organisations
Sustainable Business and Innovation
Management Systems and Standards for Sustainability
Procurement and Supply Management
Supply Chain Information Management and Big Data
Research Methods
Summer School
Passport Languages
Year 3 (Industrial Placement)
Your placement is your opportunity to get some real-world work experience under your belt.
Just like in the real world, you’ll be responsible for finding and applying for opportunities, with the added benefit of help and support from university services.
The Centre for Professional Success is a dedicated team within the faculty who provide tailored support to students who are seeking a placement or internship. You'll also benefit from the University's Careers and Employability service based in Student Central.
Year 4
Compulsory modules
Digital Marketing and Social Media
Services Marketing
Business Strategies
International Business
You'll also choose from one of the following:
Dissertation or Research Project
SMART: Problem-Solving for Complex Systems
Optional modules
Employee Relations and Engagement
Organisation in the Digital Economy
Sustainability Reporting and Communication
Global Logistics and Port Management
Business Project Management
Managing Your Money – Personal Financial Planning
Comparative International Human Resource Management
Passport Languages
All modules are subject to availability and this list may change at any time.
Assessment methods
You'll be assessed through a combination of written, practical and coursework assessments throughout your degree.
Written assessment typically includes exams and multiple choice tests.
Practical is an assessment of your skills and competencies. This could include presentations, school experience, work experience or laboratory work.
Coursework typically includes essays, written assignments, dissertations, research projects or producing a portfolio of your work.
Tuition fees
Select where you currently live to see what you'll pay:
The Uni
The University of Hull
Faculty of Business, Law and Politics
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Management studies
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Management studies
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Business and management
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£20k
£24k
£26k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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This information is from the Higher Education Statistics Agency (HESA).
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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