The BA (Hons) Curation, Exhibition, and Experience Design course will offer you a learning experience that draws upon the fields of creative design, curatorial practice, marketing, and project management and which will prepare you for a career in the field of exhibition and experience design. The course will equip you with the knowledge and skills to conceptualise, curate, and design exhibitions and experiences across both cultural and creative industry contexts.

Curation, Exhibition and Experience Design is a growing skills area for not only the arts and creative industries, but also for retail businesses and brands. The role of curation in brand storytelling is to create a cohesive and compelling narrative that aligns with the brand's values, identity, and target audience. Curation involves the careful selection, arrangement, and presentation of content, experiences, and visual elements to communicate a brand's story effectively. Curation plays a crucial role in conveying a brand's identity and personality. By selecting and presenting content that reflects the brand's unique attributes, values, and voice, curation helps to differentiate the brand from competitors and build a distinct brand identity.

The growing importance of brand experience is evident across almost every sector of industry. Graduates from this course will develop highly transferable skills applicable to a broad range of situations. There is evidence that suggests a growth in demand for trained curatorial staff, whether that be in the retail fashion industry in Southeast Asia or in the galleries and museums sector in the U.S. The course is designed to provide you with a developed understanding of both the theoretical and practical aspects of curation, exhibition design, and experience creation. You will explore the historical and contemporary theories of curatorial practice, gain insights into exhibition planning, audience engagement, and the conceptualisation of narratives. You will also delve into the principles of spatial design, sensory experiences, storytelling, and the integration of technology to create impactful and immersive exhibitions.

Throughout the course you will be involved in hands-on projects, collaborative exercises, and practical workshops that reflect cutting edge industry practice. You will learn the process of curating and designing exhibitions and experiences from concept to completion.

Key areas of study include curatorial theory and methodologies, exhibition design principles, museology, audience engagement strategies, cultural heritage preservation, art and artifact conservation, digital media integration, project management, marketing and communication strategies. You will also explore the ethical and cultural considerations involved in curatorial practice, such as inclusivity, representation, and accessibility.

Throughout the course, students will have the opportunity to collaborate with museums, galleries, cultural institutions, and industry professionals both regionally, nationally and internationally. This exposure to authentic working environments and practical experiences will enhance you understanding of industry and enable you to meet practitioners that will help you build a professional network. Upon completion of the BA (Hons) Curation, Exhibition, and Experience Design course, you will be equipped with the skills and knowledge to pursue a variety of career opportunities. You may find employment as an exhibition curator, museum professional, gallery manager, experience designer, cultural consultant, pursue a self-employed freelance career or work for a creative agency.
The BA (Hons) Curation, Exhibition, and Experience Design program nurtures creative individuals who can envision and create immersive and engaging exhibitions that captivate and educate audiences.