International Esports Business & Digital Marketing
Entry requirements
A level
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
UCAS Tariff
About this course
**INTRODUCTION**
Welcome to the College of Esports BA (Hons) International Esports Business & Digital Marketing, which focuses on developing your Talent, Resilience and Identity in the context of the exciting and international world of esports within our unique TRI-Curriculum approach.
This course examines esports from several digital marketing perspectives; digital psychology, professional gaming, event production, content management and creation and international business.
**WHY ARE WE DIFFERENT & UNIQUE?**
The College of Esports is a new boutique university-level institution for a modern world:
**A world first in higher education dedicated to the world of esports
Exclusive Higher Education accreditation with British Esports Association
An iconic campus set within Queen Elizabeth Olympic Park
Our TRI-Curriculum**
**WHY STUDY THIS COURSE?**
This exciting degree combines your enthusiasm for esports and gaming with the contemporary academic subject of digital marketing, allowing you to learn through the lens of your passion.
Your modules have been carefully selected to create an enjoyable and engaging journey as well as challenging for you as a student.
This blend will provide a strong foundation in all that is digital marketing within the context of esports and ensure via your TRI-Curriculum, you will be able to apply your knowledge through work experience within the industry from an early stage.
Your modules such as SEO & Digital Marketing and Social Media Management are in demand and can be put into practice in year one.
Importantly, the ability to vocationally apply your knowledge into the esports industry from your first year will help to create a strong personal portfolio of evidence and track record of your work and achievements to support employability.
Thus, we will work together on your exit strategy from the early stages in your degree programme.
As you progress into your second year, new academic areas such as Digital Psychology in Esports dovetail perfectly with the traditional subjects such as Content Creation and Marketing Analysis. They complement with Esports & Social Enterprises, Esports Business & Events, plus your learnings from year one to be able to further stretch your options and opportunities to work and engage within the esports sector.
As your journey matures into your final year, Managing Esports Online Communities and Esports Brand Management ensure that you understand how to apply all of your knowledge to date.
We have added an new ground-breaking academic discipline of Digital & Online Monetisation developed at our institution.
**THE AIMS OF THIS COURSE:**
- To prepare you for a career in the global esports business or further study with the skills of enquiry, within an evidence-based practice-led, knowledge applied interdisciplinary curriculum and performative research framework.
- To prepare you with the competencies needed to adapt and thrive in life’s continuously changing environments, employment and an increasingly diverse global society.
- To prepare your moral and ethical compass through opportunities to reflect personally and professionally, make an active contribution as global citizens.
**Year 1 - Level 4 / 20 Credit Units**
- Approaches to Personal and Professional Development in Esports
- Social Media Management
- SEO & Digital Marketing
- Entrepreneurship in Esports.
- International Esports Digital Marketing
- International Esports Business Environment
**Year 2 - Level 5 / 20 Credit Units**
- Enquiry Based Learning and Research Practice
- Digital Content Creation
- Digital Psychology in Esports
- Esports & Social Enterprises
- Esports Business and Events
- Marketing Analytics & Intelligence
**Year 3 - Level 6 / 20 Credit Units**
- Research Project
- Managing Esports Online Communities
- Professional Development Placement
- Strategic Entrepreneurship
- Esports Brand Management
- Digital & Online Monetisation
Tuition fees
Select where you currently live to see what you'll pay:
Extra funding
We offer scholarships via our School & College Partner Programme for students studying at our partner institutions.
Please ask your current School/College for details. Our School & College Partner Programme (SCPP) is aimed at schools and colleges that currently deliver (or will deliver) the Pearson BTEC in Esports; as well as schools and colleges with a passion for the esports sector.
As we are the exclusively accredited university-level institution by the British Esports Association, we complement perfectly the progression from the accredited BTEC in Esports by Pearson. Thus, ensuring that your students progress from one accredited course to another in a seamless manner.
This progression between these two accredited environments provides you with confidence as the current custodian of your students’ future. Schools and colleges that are part of this programme benefit of the following: Opportunity for your students to access the College of Esports tuition fee scholarships: we can work with you on specific criteria that is important to your school or college Co-branded information (and use of CoEs logo) for your institutional-community to demonstrate progression for your students and College of Esports at your own recruitment events Access to the unique Leadership in Esports Qualification (worth 16 UCAS points) that can be delivered to your students whilst studying with you at Level 3 The ability to hold events within our campus and gaming arena facilities Guaranteed interview for all your students wishing to attend the College of Esports Your school or college to attend student experience days Bespoke student visits to our campus Access to our guest speaker series
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