Studying marketing at university
Example course modules
- Law of business
- Personal, professional and academic effectiveness
- Introduction to marketing management
- Market research
- Understanding business and financial information
- Understanding the market process
- Consumer behaviour and professional practice
- Financial aspects for marketing, enterprise and tourism
- Digital marketing strategies
Teaching hours / week
Average for this subject
Average for all subjects
Average hours for this subject: 11 (Low N/A - High N/A). Average hours for all subjects: 14.
The time you'll spend in lectures and seminars each week will vary from university to university, so use this as a guide.
Who studies this subject
What students say about marketing
What you need to get on a course
Subjects you need
A-levels (or equivalent) usually required
- No Specific Requirements
Useful to have
- Business studies
- Media studies
Application checklist
Here's a guide to what to expect from the application process - also check individual university entry requirements, as these may differ.
- January application
- October application
- Personal statement
- Portfolio
- Interview
- Entry test
- Work experience
- Audition
Personal statement advice
Your personal statement is a core part of your university application, and getting it just right takes time. Before you start work on yours, take a look at our five quick tips on writing a personal statement. We'll help you past that writer's block!
Personal statement tips and advice
Career prospects
Six months after graduating
- Sales, marketing and related associate professionals
Longer term career paths
Jobs where this degree is useful
- Market researcher
- Advertising executive
- Retail manager
Other real-life job examples
- Conference manager
- Merchandise planner or buyer
- Business sales executive
What employers like about this subject
A degree in marketing can help to develop skills in the theory and practice of marketing; in how to identify market opportunities; how to anticipate and develop customer demand and how to communicate with and influence customers. You can also develop useful transferable skills in numeracy, communication, thinking creatively and solving problems, and in critical thinking and constructing coherent arguments. The UK has a thriving marketing industry, and many companies have their own marketing departments, so you can find marketing graduates all over the economy, not just in the marketing and advertising industry itself, but in fashion, the food industry, tourism, the restaurant trade, sport, IT and universities.
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