Entry requirements
We welcome A Levels in a wide range of subjects, especially in those relevant to the course for which you apply.
We may consider a standalone AS in a relevant subject, if it is taken along with other A Levels and if an A Level has not been taken in the same subject. However, you will not be disadvantaged if you do not have a standalone AS subject as we will not ordinarily use them in our offers.
60 credits (with a minimum of 45 credits achieved at level 3) in a relevant subject.
A typical offer is between 104 and 120 UCAS points
Acceptable when combined with other qualifications
International Baccalaureate Diploma Programme
A typical offer is between 104 and 120 UCAS points
A typical offer is between 104 and 120 UCAS points
Acceptable when combined with other qualifications
Acceptable when combined with other qualifications
Acceptable when combined with other qualifications
A typical offer is between 104 and 120 UCAS points
Acceptable when combined with other qualifications
A typical offer is between 104 and 120 UCAS points
A typical offer is between 104 and 120 UCAS points
UCAS Tariff
A typical offer is between 104 and 120 UCAS points, primarily from Level 3 equivalent qualifications, such as A levels, a BTEC Extended Diploma or a Foundation Diploma, or current, relevant experience. Grade 4 (or C) or above in GCSE English Language, or equivalent, is a minimum language requirement for all applicants. Due to the creative nature of our courses, you will be considered on your own individual merit and potential to succeed on your chosen course. Please contact the Applicant Services team for advice if you are predicted UCAS points below this range, or if you have questions about the qualifications or experience you have.
a minimum of 40 UCAS tariff points, when combined with a minimum of 64 UCAS tariff points from the Supporting Qualifications
About this course
Blend degree-level marketing theory with intense practical work, learning everything from website and app design to consumer behaviour and social media, on a course that prepares you to work in one of the fastest moving and most exciting parts of the creative industries.
You'll explore communications across all platforms, but specialise in digital, future-proofing yourself for a career in business and marketing.
You will:
Be an active part of Gallos, our thriving student-led agency
Work on live briefs, building your industry network
Collaborate with digital innovators across the region, including company founders in our award-winning Launchpad programme
Work with industry connected and research-active staff
You can learn at your own pace, and be ready to join industry in only two years or take a traditional three year route.
*The three-year option of this course is subject to validation.
Modules
Stage One:
During the first year of your digital marketing degree, you'll explore the key industry elements, the challenges in the current landscape, and upcoming trends. By looking into data, information and intelligence, you'll get to grips with finance and marketing, and develop an ability to understand and influence people. And by presenting and pitching ideas as a team, you'll improve your decision-making and relationship-building skills.
Modules
Driving Operations
Market Intelligence
Innovation and Improvisation
Financial Insights
Effective Marketing and Sales
Understanding and Influencing People
Stage Two:
Expanding on your specialist skills and knowledge, you'll better understand the core ideas behind successful digital marketing. You'll also study project management and explore team learning and performance. As your expertise grows, you'll implement your business plan and pitch your marketing skills to your target market.
Modules
Marketing in the Digital Environment
Website and App Design
Team Leadership and Performance
Consumer Behaviour
Social Media and e-CRM
Stage Three:
As you develop your marketing solutions portfolio, you'll take on a piece of academic work – either an applied project, a work placement or a dissertation. This will be reinforced by subjects like applied advertising and branding, creative leadership, and sustaining and growing businesses.
Modules
Transformational Leadership
Creative Strategies
Business Challenge
Applied Advertising and Branding
Professional Practice
The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.
The Uni
Penryn Campus
The School of Entrepreneurship
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Business studies
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Business and management
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
The number of business studies graduates fell significantly last year after a long period of increase. But there were still more than 14,000 degrees awarded and this is the third most popular subject for new graduates. Because so many graduates get business studies degrees, you can find them everywhere in the economy, and very few jobs are completely out of reach for a good business studies graduate. Around 40% go into jobs in finance, sales, recruitment, management (particularly retail) or marketing. There is also a small (but well paid) group who take their technical skills into computing and IT. Thousands of graduates from this subject go into professional jobs every year, and average starting salaries are above the average for all subjects and particularly healthy in London where they top £25k. Graduates with good degree grades in business studies are much more likely to get good jobs, so don’t be complacent, and keep a close eye on your grades.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Business and management
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£16k
£21k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Lower entry requirements
Higher entry requirements
Higher entry requirementsThis is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.
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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.
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Course location and department:
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Teaching Excellence Framework (TEF):
We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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This information is from the Higher Education Statistics Agency (HESA).
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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