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Fashion Retail Academy

Buying & Merchandising for Fashion (2 year accelerated degree)

UCAS Code: BUM1

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


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About this course


Course option

2.0years

Full-time | 2020

This brand new and exclusive ‘Fast-Track’ two-year degree course in partnership with Falmouth University has been designed from the ground up with fashion retail employers of all shapes and sizes (from high street to high end and pureplay) to create a new breed of employee. Providing you not only with the latest skills needed for a successful career in buying, merchandising or online trading, but a broad range of futureproofed business skills and the agility you will need to succeed in contemporary retail environments.

**The Fashion Retail Academy (FRA) and Falmouth University Partnership**
This degree course has been exclusively developed in partnership with Falmouth University which has been ranked gold in the Teaching Excellence Framework, the new classification of degree teaching standards. The course will be delivered entirely at The Fashion Retail Academy in London and you will have the additional benefit of having access to Falmouth University’s extensive online library collection and resources. You will also become a member of the Falmouth University Student Union.

**The Degree**
FRA ‘degrees with a difference’ includes highly practical, industry-focused content delivered over an accelerated two-year course including industry involvement ranging from masterclasses to live practical projects, industry mentoring and work placements.
Delivered in an accelerated model over 2 years your full BA (Hons) will propel you towards your chosen career a year quicker than a traditional degree. The structure of the course has been designed around study at Level 4 (developing foundational knowledge and awareness), Level 5 (high levels skills development and synthesis of information) and Level 6 (your launch pad for your career).
This highly practical course has been created with retailers to fast track your studies and secure a role in Fashion Buying or Merchandising. The course is based upon market leading research into how the functions of Buying and Merchandising are changing and will ensure you can deploy a range of contemporary industry skills. The course will suit anyone pursuing a degree with a clear focus on gaining employment upon completion.
Fashion buying and merchandising requires strong commercial and analytical skills and in contemporary retail a deep understanding of the main factors effecting business operations and profitability. Alongside the commercial acumen needed for a successful career, you will also develop a range of creative skills to provide you with broad experience in this specialist subject area to ensure that you are work ready.
The buying and merchandising functions are symbiotic and whether you have a bent for either function, the course provides a solid ground in both disciplines.

**Modules of study include:**
- Contextual & Historical Studies

- Merchandising concepts

- Buying concepts

- Buying & Merchandising systems and data

- Trading

- Sourcing and supply chain

- Merchandising for fashion retail

- Buying for fashion retail

- Brand management

- Consumer behaviour

- Fashion Retail landscape and environment

- Professional strategies

- Internalisation and globalisation

- Data and Analytics

The course also benefits from the FRA unique experience which includes live industry projects, a work placement each year, industry mentoring and guaranteed interviews/assessment centres* for graduating students.
You will study for three study blocks during the academic year between September and the following August (15 weeks in each) rather than the standard two. This means you will only have to pay for two years of fees and living costs rather than three.

*Subject to meeting the expected levels of attendance in accordance with FRA’s Attendance Monitoring Policy.

Modules

CULTURAL AND CONTEXTUAL STUDIES
The history of fashion including geographic locality, technology, sustainability, societal and cultural influences. You will look at the rise and impact of technology, sustainability and corporate social responsibility.

MERCHANDISING CONCEPTS
Through the module, you will develop an understanding of the Merchandising function and relevant strategies deployed in contemporary retail as well as the external factors and trends which impact upon the role.

BUYING CONCEPTS
In this module you will gain a deep understanding of the emerging global fashion market, investigate changes in sourcing, the factors influencing those changes and the effects it has on global manufacturing.

TRADING
Fashion trading is a key driving force within the fashion industry. Explore how to maximise the commercial performance of any group of categories using Web Analytics data on Traffic, Conversion and Order Value to examine what drives insights, actions and makes measurable improvements to a fashion oraganisation

SOURCING AND SUPPLY CHAIN
This module will explore the complexities and nuances of sourcing and supply chain in a truly global sense. A demand for ‘newness now’ and increasingly squeezed margins for fashion retailers make this aspect critically important.

MERCHANDISING FOR FASHION RETAIL
This module will develop a practical and detailed understanding of fashion merchandising and the influence of merchandise planning and trading on retail profit. You will gain a working insight into different merchandising environments and merchandising for different types of fashion business whether online, Omni-element, high street, brand, concessions, multichannel and wholesale both in the UK and globally.

BUYNG FOR FASHION RETAIL
In this module you will develop a practical and detailed understanding of fashion buying and the influence of planning and purchasing on retail profit. Your understanding of the day to day activities within the buying function will be secured and you will be able to understand the garment lifecycle from concept to consumer.

CONSUMER BEHAVIOUR
Incorporating retail trends, consumer behaviour looks at cultural, social, personal and economical behaviours that drive consumers to purchase, and what causes those consumers to develop product and brand preferences.

FASHION RETAIL LANDSCAPE AND ENVIRONMENT
Understand the many layers that comprise the retail environment including commercial, cultural, technological and anthropocentric factors. Look at rapid changes in the virtual world that have created an increased demand for online interaction, forcing the physical retail space to undergo substantial changes to evolve as more than just a shop.

PROFESSIONAL STRATEGIES
Develop a deeper awareness of self-positioning in the fashion industry through reflective practice for professionals including CV and LinkedIn writing workshops, support for business start-up funding and the development of a range of self-promotional material. Industry employers will share advice and guidance on how to contact relevant people and how to attract business funding whilst maintaining entrepreneurship and innovation.

INTERNALISATION AND GLOBALISATION
This module includes the diversity, complexity and vibrancy of the international business landscape for fashion business. Understand the opposing advantages of presenting a consistent brand globally whilst maintaining a tailored, operational approach at local level.

DATA AND ANALYTICS IN A BUSINESS ENVIRONMENT
Look at business analytics and statistical analysis to support an evidence based approach to management decision making. Different stages of the analytics process are examined using case studies and practical applications. From loyalty schemes, social media and e-commerce, retailers have increasing access to an abundance of rich data on customer behaviour and business costs.

The Uni


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Fashion Retail Academy

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Fashion Retail Academy

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