Music Marketing
About this course
Whether you’re a music-loving marketer wanting to break into the industry or a musician aiming to chart your singles, our BA (Hons) Music Marketing course will give you the toolkit and experience to cut through the noise. Across this three-year degree, accredited by both the Chartered Institute of Marketing (CIM) and the Digital Marketing Institute (DMI), you’ll learn groundbreaking music marketing techniques to help you dominate your niche, while exploring the intricacies of today’s music world and tomorrow’s top trends.
In an industry where more than 120,000 tracks flood Spotify daily, getting noticed is the ultimate challenge. Designed for the next generation of music executives, ICMP’s BA Music Marketing degree will see you immerse yourself in a hands-on cutting-edge curriculum delivered by esteemed ICMP tutors – all leading music and marketing executives in their own right. With regular exclusive guest lectures and networking events, you’ll step into the world of music marketing in style across this exciting ahead-of-its-time course.
This degree blends academic, theoretical and practical learning, and encourages a truly global perspective. You’ll create effective marketing strategies, developing a strong understanding of how to build an audience, maximise reach, and gain exposure and traction across international markets.
You’ll work on real-world music marketing briefs and campaigns for clients as you build a robust marketing portfolio and explore everything from entrepreneurial skills and video production to market research, artist development and label management. You’ll be supported in your music marketing career by both our ICMP marketing tutors and the exceptional The Hub career team. Plus, as an ICMP student, you’ll have access to our high-tech recording studios outside of class hours, empowering you to explore any path you’d like your music career to take, either as an artist, marketer or entrepreneur.
This cutting-edge degree will give you the tools and experience to work in a range of music marketing areas, from digital campaign management and social media content creation, to public relations and even podcasting. You’ll get hands on to elevate your digital marketing skills by exploring video and audio production and graphic design, with all course students receiving a free subscription to Canva Pro.
You’ll thrive in ICMP’s highly creative environment, where you’ll collaborate with fellow students to create effective marketing campaigns, using ICMP’s rich talent pool as inspiration. You’ll also have the opportunity to take part in real-world pitching experiences and complete music marketing work experience in return for course credits. For your final project, you’ll craft a go-to-market strategy for a product or artist of your choice, delving into the world of music marketing in full stereo technicolour.
**WHY STUDY AT ICMP?**
At ICMP, we know that succeeding in the creative industry is about more than talent; you need to understand everything from marketing and business management to how you can innovate, disrupt and grow in a crowded market. As London’s leading music educator, we have global industry connections and state-of-the-art facilities, giving you access to valuable contacts and opportunities you won’t find anywhere else. And we’ll use those contacts to help you find industry experience, internships, and employment - or if you’re trying to get established as a musician, we’ll help you seek performance opportunities and showcase your work. Add to that the small class sizes and close-knit campus that give our courses a supportive, family feel and you'll realise there's nowhere better to study your creative undergraduate degree than ICMP.
At the end of your time with us, you’ll graduate as a confident marketing professional, ready to enter the music industry in a range of vibrant roles, whether at a record label, radio station, music tech company, music festival or somewhere else entirely.
Modules
Year 1 (Level 4)
MUSIC INDUSTRY ESSENTIALS
INTRODUCTION TO MARKETING
COMMUNICATION AND CONTENT CREATION
MUSIC ENTREPRENEURSHIP
MARKET RESEARCH
MUSIC MARKETING & RELEASE STRATEGIES
Year 2 (Level 5)
TALENT MANAGEMENT & ARTIST DEVELOPMENT
MARKETING COMMUNICATIONS
VIDEO AND AUDIO PRODUCTION FOR CONTENT CREATORS
MARKETING FOR EVENTS AND FESTIVALS
MARKETING STRATEGY & CAMPAIGN PLANNING
MUSIC RIGHTS AND ENTERTAINMENT LAW
Year 3 (Level 6)
INTERNATIONAL MUSIC MARKETING
CONSUMER BEHAVIOUR
STORYTELLING FOR GLOBAL AUDIENCES
FINAL PROJECT
BRAND DEVELOPMENT & MANAGEMENT (OPTIONAL)
INDUSTRY EXPERIENCE (OPTIONAL)
Assessment methods
Assessment activities will include, but are not be limited to, student presentations, portfolios, individual and group projects, case studies, written examination papers, aural examinations, coursework, group problem solving, reflective journals, self and peer assessments.
Tuition fees
Select where you currently live to see what you'll pay:
Extra funding
For students to be eligible for SLC funding, they must be studying a designated course. Courses at the ICMP are designated each year by the Department for Business, Innovation and Skills. We have developed together with valued partners several scholarships and bursaries which supplement our outreach and widening participation activities and enhance access to our courses. Please contact our admissions team for more information.
The Uni
Institute of Contemporary Music Performance
Music
What students say
Sorry, no information to show
This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.
After graduation
Sorry, no information to show
This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.
Explore these similar courses...
This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.
Have a question about this info? Learn more here
This is the percentage of applicants to this course who received an offer last year, through Ucas.
Have a question about this info? Learn more here
This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.
Have a question about this info? Learn more here
Course location and department:
This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.
Have a question about this info? Learn more here
Teaching Excellence Framework (TEF):
We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.
Have a question about this info? Learn more here
This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
Have a question about this info? Learn more here
This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
Have a question about this info? Learn more here
Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
Have a question about this info? Learn more here
Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
Have a question about this info? Learn more here
The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
Have a question about this info? Learn more here