Marketing and Design
Entry requirements
A level
Access to HE Diploma
International Baccalaureate Diploma Programme
With 16 points from the best 3 Higher Level subjects.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
UCAS Tariff
We've calculated how many Ucas points you'll need for this course.
About this course
Are you highly creative? Do you want to understand business and marketing as well as the design process? This joint-honours degree offers you the chance to study a degree in business with a creative focus.
Delivered by our Design and Marketing departments, with BSc Marketing and Design, you will develop a distinctive expertise in both fields and develop a solid understanding of their complementary and contrasting theoretical lenses.
You will develop a solid theoretical grounding in design principles and applications, learn how to produce design briefs, commission design work and manage marketing for any area, from packaging to online advertising. You will also gain design experience by responding to a range of design briefs, and you will be introduced to a range of creative industry-standard software packages to assist you in developing strong visualisation skills.
Throughout your three years, you will work alongside marketing and design majors, and the lively discussion between marketers and contemporary designers forms an important part of your course.
In your first year, you will learn about business models, new technologies, product development, sustainability, and how design interacts with social media. We also explore areas ranging from consumer behaviour to marketing research, customer relationship management to marketing communications.
The second year covers subjects such as routes to market – in particular retail – the application of design thinking and marketing research methods. Our final-year consultancy projects see you work with a real-life client, conducting research and putting theory into practice, strengthening your professional consulting abilities.
The relationship between design and marketing is becoming increasingly more strategic and business-driven, and this degree gives you the skills to succeed, whichever career path you choose.
This course is approved and accredited by the Chartered Institute of Marketing (CIM). This allows you to gain a professional qualification or award alongside your degree through the prestigious CIM Accredited Degree programme.
Modules
At Lancaster you can choose from a range of innovative and flexible degree programmes, and you also have the option of combining different subjects from across our faculties to create a unique, tailored degree. Lancaster's flexible degree structure also allows you to switch the focus of your degree as your interests evolve and as career opportunities develop. We distinguish between Part I (your first year, which is a preparatory course, and does not count towards your final degree) and Part II, the subsequent years. Part II is where you then begin to study your chosen subject in more depth, including a selection of advanced options. For more detailed information regarding the modules for each individual degree scheme at Lancaster University please visit Lancaster University’s website.
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Design studies
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Design studies
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Design studies
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£16k
£22k
£22k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£23k
£30k
£41k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Teaching Excellence Framework (TEF):
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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