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Food Marketing and Product Development

Entry requirements


Access to HE Diploma

M:15

At least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

GCSE/National 4/National 5

GCSE •English language or literature at grade C or 4 •Maths at grade D or 3

UCAS Tariff

104

This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example: BCC at A Level DMM in BTEC Extended Diploma. A combination of qualifications, which may include AS levels, EPQ and general studies

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3.0years

Full-time | 2022

Other options

4.0 years | Sandwich | 2022

Subject

Food marketing

- Learn the ins and outs of the food industry — studying both manufacturing and retail perspectives.

- Gain the practical experience and theoretical knowledge that food marketing requires.

- Benefit from excellent graduate career opportunities — whether in management, buying, marketing or development.

This course allows you to delve deeper into an exciting industry. You'll tackle food marketing and product development from a range of angles and perspectives — preparing for a rewarding career.

**How you learn**

The degree provides you with the expertise that you need to pursue a career in food marketing, business management or food product design and development.

There is an emphasis on critical and creative thinking — you'll learn how quick responses can make every difference in the food industry, and you'll develop the analytical, technical, commercial and professional skills that you need for them. Students will learn to identify market niches and satisfy consumer demand; gaining valuable business and management acumen.

You learn through

- lectures

- seminars

- practical sessions in state-of-the-art facilities

- guest lectures from leading industry professionals

- problem based learning

- workshops

- a live consultancy project in the final year

- self-directed learning activities

**Applied learning**

**Live projects**

There are numerous real-world studies and projects that are undertaken throughout the course. These give you useful real-world experiences, and an opportunity to make industry contacts.

**Work placements**

You will have the opportunity to arrange a year-long work placement in between your third and fourth years. This gives you a real-world experience to prepare you for your future career. Due to our strong relationships with regional, national and international employers, we can help you to secure a great placement opportunity and support you while you are there. Previous students have gained placements at organisations such as Tesco, Asda, Sainsbury's, Morrisons, Bakkavor, Greencore, Unilever, GSK and Samworth Brothers.

**Networking opportunities**

Industry professionals from a variety of disciplines present guest lectures and lead workshops giving you subject knowledge across a variety of modules throughout the course. You will have the opportunity to meet employers as part of the placement process, at employment fairs, and during practical work based projects. You also work on a live consultancy challenge during the final year, where you are given a brief from an industry partner, which requires you to design, plan and deliver solutions to real food marketing problems.

Modules

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.

You can take an optional placement in year three.

Year 1

Compulsory modules

Academic And Professional Skills 20
Business Analysis For The Service Sector 20
Food Composition And Ingredient Functionality 20
Introduction To Food Safety Management 20
Marketing Communications 20
Principles Of Food Marketing 20

Year 2

Compulsory modules

Academic Research Skills 20
Developing Food Products 20
Food Advertising And Branding 20
Food Concept Feasibility 20
International Food Marketing And Retail Practice 20
People And Organisations In Context 20

Year 3

Optional modules

Placement Year -

Final year

Compulsory modules

Exploring Food Strategy 20
Food And Nutrition Research Project 20
Food Innovation Consultancy Challenge 40
Food Perception And Consumer Behaviour 20
International Food Marketing Planning 20

Assessment methods

Coursework
Practical

Extra funding

Scholarships, discounts and bursaries may be available to students who study this course.

The Uni


Course location:

Sheffield Hallam University

Department:

Sheffield Hallam University

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

93%
high
Food marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Food and beverage production

Teaching and learning

93%
Staff make the subject interesting
81%
Staff are good at explaining things
77%
Ideas and concepts are explored in-depth
86%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

68%
Library resources
65%
IT resources
65%
Course specific equipment and facilities
71%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

98%
UK students
2%
International students
24%
Male students
76%
Female students
93%
2:1 or above
7%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

B
B
E

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£21,000
med
Average annual salary
97%
med
Employed or in further education
52%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

55%
Sales, marketing and related associate professionals
5%
Sales assistants and retail cashiers
5%
Other administrative occupations

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business and management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£24k

£24k

£26k

£26k

£29k

£29k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Explore these similar courses...

Same University
Sheffield Hallam University
Food Marketing and Product Development with Foundation Year
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4.0 years | Full-time | 2022
Higher entry requirements
Ulster University
Culinary Arts Management
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3.0 years | Full-time | 2022
Lower entry requirements
University of Reading
Food Marketing and Business Economics with Foundation Year
Bachelor of Science (with Honours) - BSc (Hons)
4.0 years | Full-time | 2022
Nearby University
University of Leeds
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Bachelor of Science (with Honours) - BSc (Hons)
3.0 years | Full-time | 2022

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here