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Sheffield Hallam University

UCAS Code: A094 | Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements

Access to HE Diploma

M:15

Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

GCSE/National 4/National 5

English Language at grade C or 4 Maths at grade C or 4

UCAS Tariff

112-120

This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example: BBC at A Level DMM in BTEC Extended Diploma. A combination of qualifications, which may include AS levels, EPQ and general studies

About this course

This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3years

Full-time | 2024

Other options

4 years | Sandwich | 2024

Subject

Marketing

**Please check the Sheffield Hallam University website for the latest information.**

**Course summary**

- Study the value of marketing, customer engagement and relationship management.

- Use the latest creative software and analytical tools to design and build campaigns.

- Experience real-world marketing by analysing the content of leading brands.

- Explore the future of digital marketing through big data, artificial intelligence and social media.

- Join a dynamic hub of creatives and entrepreneurs in our award-winning enterprise centre.

This course is perfect if you’re fascinated by the future of digital marketing, where customer experience is becoming the foundation on which products and services are developed. You’ll develop your skills as a marketing professional with a strategic mindset, gaining a solid foundation in digital marketing techniques and platforms to support overarching marketing strategies.

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

Through our relationships with leading local and global brands, you’ll have the opportunity to access placements, volunteering programmes, training schemes, internships and work experience.

**Key Themes**

Our BA Digital Marketing course is a future-facing degree. You’ll be encouraged to think critically about how big data, artificial intelligence, machine learning and Web 4.0 will impact the marketing landscape – plus how you can leverage these technologies to get ahead.

You’ll learn why providing value is more powerful than selling products – and why authentic storytelling is key to creating a brand that customers really care about. We’ll also explore the modern challenges of consumerism and globalisation, learning how to champion environmental and social issues to influence positive change.

You’ll find out what it means to reach, engage and convert your audiences with cohesive digital campaigns, social profiles and content they’ll crave. You’ll build campaigns on global platforms like YouTube, TikTok, Instagram, WeChat and Telegram.

You’ll then use powerful tools to test and analyse campaign performance, using these insights to optimise results across every stage of the customer journey.

**Applied learning**

We think the best way to learn something is to do it in the real world. That means putting learning into practice through placements, internships and consultancy projects through our global network of leading businesses.

**Work Placements**

You will have the opportunity to arrange a year-long work placement in between your second and third years, allowing you to graduate with an Applied Professional Diploma to add to your CV.

You will also have summer and winter school opportunities in a variety of locations. Recently these have included France, Germany, Spain and Morocco. You might even be eligible to study abroad for a semester at one of our partner universities in Europe and beyond.

**Live Projects**

As part of your studies, you’ll take on projects set by external organisations. These allow you to apply your learning to the real world, build your business network and take your first step on your chosen career ladder.

You’ll also gain first-hand insights from local experts as they deliver regular guest talks on campus.

**Entrepreneurial Support**

We offer award-winning support for entrepreneurs – from free offices and studio space to expert workshops, freelance opportunities and a vast business network ready for you to tap into.

With the support of the Hallam i-Lab business hub, you’ll have the opportunity to collaborate with creatives, entrepreneurs and investors across Sheffield. Here, you can form lucrative business networks, brainstorm entrepreneurial ideas and even launch your own venture.

Modules

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.

You will be able to complete a placement year as part of this course. See the modules table below for further information.

**Year 1**

**Compulsory modules**

Contemporary Marketing
Foundations Of Business
Foundations Of Digital Marketing
Understanding People And Cultures

**Year 2**

**Compulsory modules**

Digital Marketing Planning And Performance
Managing Business And Financial Performance For Marketers
Professional Development For The Marketer

**Elective modules**

Experiential Marketing Events
Foreign Language
The Corporate Customer
The Digital Customer Experience

**Year 3**

**Optional modules**

Placement Year

**Final year**

**Compulsory modules**

Consultancy Project In Marketing
Managing Brands In A Digital Environment
Strategy In The Global And Digital Environment

**Elective modules**

Consumer Psychology
Contemporary Leadership In Context
Marketing In A Global Context

Assessment methods

Coursework | Practical

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£16,655
per year
International
£16,655
per year
Northern Ireland
£9,250
per year
Republic of Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

Extra funding

Scholarships, discounts and bursaries may be available to students who study this course.

The Uni

Course location:

Sheffield Hallam University

Department:

College of Business Technology and Engineering

Read full university profile

What students say

We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

79%
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

78%
Staff make the subject interesting
86%
Staff are good at explaining things
85%
Ideas and concepts are explored in-depth
81%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

84%
Library resources
90%
IT resources
90%
Course specific equipment and facilities
74%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

95%
UK students
5%
International students
52%
Male students
48%
Female students
81%
2:1 or above
7%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

B
C
B

After graduation

The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£21,000
med
Average annual salary
97%
med
Employed or in further education
52%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

55%
Sales, marketing and related associate professionals
5%
Sales assistants and retail cashiers
5%
Other administrative occupations

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£20k

£20k

£26k

£26k

£30k

£30k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Explore these similar courses...

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Course location and department:

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here