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Digital and Social Media Marketing (with a Foundation Year)

Entry requirements


UCAS Tariff

48

About this course


Course option

4.0years

Full-time | 2022

Subject

Marketing

**Innovate and develop creative solutions for digital marketing challenges.**

Digital marketing channels have revolutionised business operations. Our BA (Hons) Digital and Social Media Marketing will equip you with the skills and experience that employers demand of modern marketing professionals and you will graduate with experience in digital marketing analytics and strategy, search engine optimisation, social media marketing and digital content creation.

At Staffordshire Business School we provide a streamlined teaching method, allowing you to focus on one module at a time. To allow true immersion in each stage of your learning, you will study one topic over a five-week period and receive your results before starting the next module. Our approach focuses on individual skills and will develop your expertise as an independent learner and problem solver, preparing you for a fast-paced, focused career in business.

You will be taught via a combination of lectures, tutorials, industry visits and independent study. A typical 20 credit module will include a week of moderated online preparation, three weeks of class where you will attend campus (a combination of physically and virtually), usually for no more than two consecutive days per week for lectures, tutorials and other activities, and one week for revision and assessment.

On completion of this course you could find yourself pursuing a career as a Digital Marketing Manager, Social Media Manager, Content Manager, SEO Manager, Digital Analytics Manager or Customer Journey Specialist, or with the skills developed you could set up and run your own business.

At Staffordshire University we place great emphasis on preparing you for the careers of the future, and as a student at Staffordshire Business School you will study the full spectrum of contemporary management and finance. You will use resources including books, journals and digital databases, social media resource banks and more to immerse yourself in each discipline and you will be challenged to picture what the business landscape of the future will be.

Modules

Level 3: Communication in the Digital Age, Managing People for Planet and Profit, Business Performance, External Business Environments, Business Simulation Project (40 credits)
Level 4: The Future of Work, Data and Decision Making, Global Challenges and Opportunities, Risk and Reward, Social Enterprise, The Balance of Power. Level 5: Compulsory - Digital Marketing Strategy, Data Analysis and Visualisation, Social Media Strategy and either Sustainable Business Development and Business Creativity and Innovation or Digital Content Creation or Digital Customer Experience. Level 6: Ethics in Marketing, Applied Consultancy Project (40 credits) and either Innovative Change Management or Corporate Reputation.

Assessment methods

Assessment methods depend on the modules you will be studying. The primary methods of assessment are coursework and evaluative assignments, digital portfolio development, in-class tests, presentations (both individual and group) and examinations. Most modules include a Tutorial Assessment, which carries a weighting of around 10% and your attendance and participation in class will be reflected in the awarded mark.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£14,000
per year
International
£14,000
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Staffordshire University (Stoke Campus)

Department:

Staffordshire Business School

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What students say


How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

100%
UK students
0%
International students
47%
Male students
53%
Female students
80%
2:1 or above
14%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

E
D
D

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Business and management

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
91%
low
Employed or in further education
58%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

15%
Business, finance and related associate professionals
9%
Sales, marketing and related associate professionals
9%
Administrative occupations: finance

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business and management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£21k

£21k

£22k

£22k

£24k

£24k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Explore these similar courses...

Higher entry requirements
University of Derby
Marketing with Foundation Year
Bachelor of Arts (with Honours) - BA (Hons)
4.0 years | Full-time | 2022
Lower entry requirements
University of Bedfordshire
Marketing with Foundation Year
Bachelor of Arts (with Honours) - BA (Hons)
4.0 years | Full-time | 2022
Nearby University
University of Derby
Marketing
Bachelor of Arts (with Honours) - BA (Hons)
3.0 years | Full-time | 2022
Same University
Staffordshire University
Digital and Social Media Marketing
Bachelor of Arts (with Honours) - BA (Hons)
3.0 years | Full-time | 2022

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here