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Digital Marketing Management

Entry requirements


UCAS Tariff

104

Your Level 3 subjects must include a relevant subject; for instance, A-level Business Studies or BTEC Extended Diploma in Computing.

About this course


Course option

3.0years

Full-time | 2022

Subject

Marketing

Digital marketers who can engage audiences in online and digital spaces are in demand. Our industry-focused BSc (Hons) Digital Marketing Management aims to prepare you to take advantage of the marketing opportunities offered by social media, data analytics and emerging technologies. By combining knowledge from business management, digital marketing, web design and app development, we offer you the skills needed for success in this vibrant and growing digital business sector.

Businesses wish to promote their products and services in new ways, so graduates with digital marketing and business management expertise are highly sought-after by employers. Social media, big data and emerging technologies are driving innovation and creating marketing opportunities for organisations of all sizes – from tiny start-ups to giant multinationals. Organisations seek individuals with strong skills in the fundamentals of business management combined with up-to-date knowledge of digital marketing techniques, data analytics and design for web and mobile applications. The University of Bolton’s industry-focused BSc (Hons) Digital Marketing Management degree offers you the skills and understanding you’ll need for a career at the forefront of this rapidly-evolving area of business and commerce.

Inspired by the thinking of the Chartered Institute of Marketing (CIM) and the Digital Marketing Institute (DMI), this degree combines industry knowledge and a wide range of practical, technical and transferable skills essential to success in digital marketing management. We aim to future-proof your career in this exciting sector. We offer you knowledge vital for a career in today’s digital marketing environment, as well as the lifelong learning skills that will help you stay abreast of innovations and new technologies moving forward.

Our expert team will support you to build your marketing knowledge from fundamental principles up to advanced topics. You’ll cover areas such as segmentation, product and customer lifecycles, customer relationship management (CRM), planning integrated marketing campaigns and customer insight, which are vital in e-tail. You’ll explore the marketing opportunities provided by social media and other online and digital platforms, and have the chance to gain knowledge of web design, app design and development, information systems and data analytics. We’ll guide you as you develop a secure grounding in areas such as strategic management, financial decision making and project management, which are essential elements of every manager’s toolkit. Moreover, we’ll encourage you to develop critical thinking, research and academic skills, alongside transferable skills such as resilience, teamwork, communication, time management and innovation that are highly attractive to employers.

Live briefs, guest lectures and specialist modules will support you to gain experience in a range of digital marketing techniques and develop the essential practical and technical skills you’ll need to plan, create and manage innovative and engaging digital marketing campaigns. Our goal is to combine concepts, techniques and knowledge from the fields of business management, marketing, data analytics, web design and app development, helping you build the necessary skills to become a successful and professional digital marketing manager.

Modules

Information about the modules offered as part of this course is available on the University of Bolton’s website.

Assessment methods

Details of the learning activities and assessment methods for this course are available on the University of Bolton’s website.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£37,350
for the whole course
International
£37,350
for the whole course
Northern Ireland
£9,250
per year
Republic of Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

University of Bolton Main Site, Greater Manchester

Department:

Business Management, Retail, Logistics and Supply Chain Management

Read full university profile

What students say


How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

78%
UK students
22%
International students
56%
Male students
44%
Female students
55%
2:1 or above
23%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
E

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Business and management

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
low
Average annual salary
84%
low
Employed or in further education
40%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

14%
Sales assistants and retail cashiers
12%
Sales, marketing and related associate professionals
10%
Other administrative occupations

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business and management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£17k

£17k

£19k

£19k

£24k

£24k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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Higher entry requirements
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Nearby University
Edge Hill University
Marketing with Digital Communications
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3.0 years | Full-time | 2022
Lower entry requirements
University of Bolton
Business Management (Marketing) with foundation year
Bachelor of Science (with Honours) - BSc (Hons)
4.0 years | Full-time | 2022
Same University
University of Bolton
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1.0 year | Full-time | 2022

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here