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Retail Marketing

Entry requirements


A level

B,B,B

International Baccalaureate Diploma Programme

32

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DDM

Scottish Higher

A,A,B,B

AABBB over 2 sittings

UCAS Tariff

120

We've calculated how many Ucas points you'll need for this course.

About this course


Course option

4.0years

Full-time | 2022

Subject

Retail management

Retailers lead economies: Some of the most powerful organisations within economies are retailers. Retailers influence what people buy: Two thirds of all decisions of what to buy are made at the point of sale. Retailers dominate marketing: Retailers have taken over marketing leadership from manufacturers.
Retailers lead innovation and change: Sophisticated customer relationship programmes, multi-channel promotional and marketing; merchandising systems, online sales and flexible supply chains. Retailing is a large and diverse industry that contributes significantly to the overall economy, as well as something that we as consumers experience regularly as part of our everyday lives. Understandably, the retail industry attracts a lot of attention from governments, the media and consumer groups. The sector is a major employer with over 2.9 million people currently working in retailing, equating to 11% of the total workforce. The retail sector is constantly met with new challenges; the growth of the internet, new forms of technology and consumer demand. As a result, retailers need managers with the necessary skills to tackle and meet these challenges. The wide-ranging experience of Stirling’s Institute for Retail Studies (IRS) academics and their links with the retail industry ensures that the retail marketing degree is practical and up to date with trends in the retail industry. This degree course provides a solid foundation in the general principles of industry, management, marketing, human resources and organisations. Students will also develop extensive knowledge and skills in consumer behaviour, marketing, international business, logistics and related subjects. Some of the topics covered in the retail modules include: • Retailers’ responses to changes within the external environment• The impact of the Internet for retailers and shoppers• Shopping behaviour and consumption choices • The cultural challenge of internationalisation • Designing an effective store layout • Effective buying and visual merchandising strategies • Strategy formulation, monitoring and control • Retail branding and communications • Dealing with clients through consultancy projects. As part of the course you may have the opportunity to take part in a student exchange. The IRS has exchanges with a number of Universities throughout Europe, the USA, Canada, Hong Kong and Singapore.

The Uni


Course location:

University of Stirling

Department:

Marketing

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What students say


How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Retail management

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

61%
UK students
39%
International students
73%
Male students
27%
Female students
64%
2:1 or above
13%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
D

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Business and management

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£19,500
med
Average annual salary
98%
med
Employed or in further education
73%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

27%
Business, research and administrative professionals
20%
Sales, marketing and related associate professionals
11%
Business, finance and related associate professionals

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business and management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£21k

£21k

£28k

£28k

£28k

£28k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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Lower entry requirements
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Same University
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Course location and department:

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Teaching Excellence Framework (TEF):

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here