The page you are visiting was formerly part of the Which? University website, but is now being provided by The Uni Guide — part of The Student Room. For more information please click here.

Cookies help us deliver our services. By using our services, you agree to our use of cookies. Learn more
City, University of London

Business with Marketing

UCAS Code: N1N5

Bachelor of Science (with Honours) - BSc (Hons)

Entry requirements


A level

A,A,A

Excludes General Studies, Critical Thinking and native language subjects. Please note GCSE Maths grade 6/grade B is also required if not taking A Level Maths. Additionally GCSE English Language grade 5/grade C or other English language proficiency qualification required (For more information on English qualifications please refer to http://www.city.ac.uk/study/undergraduate/applying-to-city/tier-4-english-language-requirements).

Access to HE Diploma

D:30,M:15

Please note GCSE Maths grade 6/grade B is also required. Additionally GCSE English Language grade 5/grade C or other English language proficiency qualification required (For more information on English qualifications please refer to http://www.city.ac.uk/study/undergraduate/applying-to-city/tier-4-english-language-requirements).

Cambridge International Pre-U Certificate - Principal

D3,D3,D3

Excludes General Studies, Critical Thinking and native language subjects. Please note GCSE Maths grade 6/grade B is also required if not taking Pre-U Maths. Additionally GCSE English Language grade 5/grade C or other English language proficiency qualification required (For more information on English qualifications please refer to http://www.city.ac.uk/study/undergraduate/applying-to-city/tier-4-english-language-requirements).

International Baccalaureate Diploma Programme

35

Please note the IB total can include up to 3 bonus/core points and must include a minimum grade 5 in each subject. This must include Maths or Maths Studies at Standard or Higher level. Additionally English is required at Standard or Higher level, or other English language proficiency qualification required (For more information on English qualifications please refer to http://www.city.ac.uk/study/undergraduate/applying-to-city/tier-4-english-language-requirements).

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DDD

Please note GCSE Maths grade 7/grade A is also required. Additionally GCSE English Language grade 5/grade C or other English language proficiency qualification required (For more information on English qualifications please refer to http://www.city.ac.uk/study/undergraduate/applying-to-city/tier-4-english-language-requirements).

Scottish Higher

A,A,A,A,A

Please note this should include a minimum three subjects at Advanced Higher (grades AAA) and a minimum two other subjects at Higher (grades AA). This must include Maths at either level. Additionally English at either level or other English language proficiency qualification required (For more information on English qualifications please refer to http://www.city.ac.uk/study/undergraduate/applying-to-city/tier-4-english-language-requirements).

UCAS Tariff

144-165

We've calculated how many Ucas points you'll need for this course.

About this course


Course option

3.0years

Full-time | 2021

Subjects

Business studies

Marketing

The BSc (Hons) Business with Marketing is delivered by Cass Business School. Part of City, University of London, Sir John Cass Business School is one of Europe’s leading business schools and is ranked amongst the top 20 business schools in Europe (1).

Ranked 2nd in the UK for Business, Management and Marketing (2), the Business with Marketing pathway provides students with a knowledge of marketing that is grounded in theory and practice. This degree should appeal particularly to you if you want to explore in detail how marketing is central to an organisation’s strategy and if you are interested in the broad range of activities that fit within the general category of marketing.

You will gain a broad understanding of business from a marketing perspective. You will explore the breadth of the marketing function within an organisation and the extent to which it is central to strategy for many businesses. You will study the techniques and approaches used by businesses to build an understanding of their customers and to target their offerings appropriately. You will learn about a wide range of marketing issues including the marketing mix, consumer behaviour, branding and advertising.

The changing nature of marketing will be an important component of your studies. Marketing is covered both by specialist modules and electives that reflect the variety of the marketing function in contemporary businesses and provide an excellent basis on which to enter a career in marketing.
You will graduate with core and specialised marketing knowledge along with transferable skills that prepare you for a wide range of roles in the marketing industry, such as specialist advertising/publicity business or within the marketing team of a large organisation.

As the only business school in London to be assigned Champion status of the United Nation’s Principles for Responsible Management Education (PRME) initiative, Cass is best placed to train the next generation of business leaders capable of managing the complex demands faced by business and society in the 21st century.

Our entire suite of undergraduate business management programmes have been created to ensure ethical, social, environmental, cultural, and economic considerations are central to your preparation as future leaders in business. During your time on the Business with Marketing pathway, we support your professional and personal growth in a number of ways. As well as hosting a series of business networking events at our state-of-the art building, 2nd year students have the opportunity to mentor 1st year Business Management students and GCSE Mathematics pupils across London, ensuring you develop your communication and leadership skills throughout.

The BSc (Hons) Business with Marketing pathway is available as a three-year degree, or four-year degree for those who wish to take up a one-year work placement sandwich option or to take a sandwich year studying abroad. The four-year degree offers excellent opportunities to gain relevant work experience to prepare you for your career, and to make contacts in the world of business.

You also have the option to apply for a study abroad sandwich year at one of our highly-respected partner institutions across the world. In an increasingly globalised business environment this is excellent preparation.

There are five BSc Business Management degree pathways taught at Cass Business School: BSc Business Management, BSc Business with Finance, BSc Business with Marketing, BSc Business Management, Digital Innovation and Entrepreneurship and BSc International Business. At any time during the first-one-and-a-half years of the degree, students can switch to a different pathway, subject to the availability of places. Some restrictions may apply if the student is spending part of the second year on a study abroad scheme.

(1) Financial Times European Business School Ranking 2019
(2) Guardian University Guide 2020

Modules

Year 1
Core modules:
- Introduction to management
- Business economics
- Critical Analysis for Business
- Quantitative methods and analytics
- Operations and supply chain management
- Finance and management accounting 1
- Fundamentals of marketing
- Management lab and business skills

Year 2
Core modules:
- Technology and innovation management
- Introduction to entrepreneurship
- Introduction to finance
- Human resources management
- Business strategy analysis

Specialist modules:
- Consumer behaviour
- Branding and communications
- Your choice of 1 elective module

Year 3
Core modules:
- Final-year project or corporate responsibility project
- Research methods and data analysis
- Business in society
- Specialist modules:
- Advanced Market Research Methods
- Your choice of 3 elective modules

Assessment methods

Most modules are assessed by a combination of exams and coursework.

The balance of assessment by coursework (assessed essays and assignments) unseen examinations and a final year project will to some extent depend on the optional modules you choose.

The first year of your programme contributes 10% to your final degree classification, the second year 30% and the final year 60%.

The approximate percentage of the course assessment is estimated as follows:

Year 1
55% written, 45% coursework

Year 2
70% written, 30% coursework

Year 3
53% written, 47% coursework.

The Uni


Course location:

City, University of London

Department:

The Business School (formerly Cass)

TEF rating:
Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

82%
high
Business studies

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Business studies

Teaching and learning

75%
Staff make the subject interesting
89%
Staff are good at explaining things
82%
Ideas and concepts are explored in-depth
81%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

84%
Library resources
95%
IT resources
90%
Course specific equipment and facilities
77%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

22%
UK students
78%
International students
52%
Male students
48%
Female students
72%
2:1 or above
12%
Drop out rate

Most popular A-Levels studied (and grade achieved)

B
B
A

Business and management

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

33%
UK students
67%
International students
55%
Male students
45%
Female students
76%
2:1 or above
13%
Drop out rate

Most popular A-Levels studied (and grade achieved)

B
B
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Business studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£29,000
high
Average annual salary
95%
med
Employed or in further education
74%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

32%
Sales, marketing and related associate professionals
16%
Business, research and administrative professionals
12%
Business, finance and related associate professionals

The number of business studies graduates fell significantly last year after a long period of increase. But there were still more than 14,000 degrees awarded and this is the third most popular subject for new graduates. Because so many graduates get business studies degrees, you can find them everywhere in the economy, and very few jobs are completely out of reach for a good business studies graduate. Around 40% go into jobs in finance, sales, recruitment, management (particularly retail) or marketing. There is also a small (but well paid) group who take their technical skills into computing and IT. Thousands of graduates from this subject go into professional jobs every year, and average starting salaries are above the average for all subjects and particularly healthy in London where they top £25k. Graduates with good degree grades in business studies are much more likely to get good jobs, so don’t be complacent, and keep a close eye on your grades.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£28,000
high
Average annual salary
93%
low
Employed or in further education
77%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

38%
Business, research and administrative professionals
20%
Business, finance and related associate professionals
9%
Sales, marketing and related associate professionals

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business studies

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£27k

£27k

£35k

£35k

£43k

£43k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£27k

£27k

£35k

£35k

£43k

£43k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Share this page

This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

Have a question about this info? Learn more here

This is the percentage of applicants to this course who received an offer last year, through Ucas.

Have a question about this info? Learn more here

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

Have a question about this info? Learn more here

Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

Have a question about this info? Learn more here

Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

Have a question about this info? Learn more here

This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here