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Digital Design and Advertising

The Northern School of Art

UCAS Code: W213 | Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements

A level


Pass Access to HE Diploma

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)


Pass Foundation Diploma

UCAS Tariff


UCAS tariff points can be made up of a mixture of Level 3 qualifications.

You may also need to…

Attend an interview

Present a portfolio

About this course

Course option


Full-time | 2022


Visual communication

Developed directly with the industry to ignite the mind of the true creative thinker, this course will develop and refine your skills as a digital designer through branding, digital advertising, campaign and social media design, animation and motion graphics, app development and brand communication.

With problem solving, consumer- driven strategy, digital campaigns and social media, you will explore the full life-cycle of a product or service from concept though to market. As a graduate, you leave us primed for your exciting life as an innovative digital designer, adept in leading valuable design and digital practices.

Developed in close conjunction with our BA (Hons) course in Graphic Design, the BA (Hons) Digital Design course offers digital campaign and commercially focused briefs through shared modules.

Throughout your three years of study, you have access to a wide range of industry-standard equipment, software and iMacs in our large design studio.

During the programme, you are be encouraged to submit to national and international competition briefs, such as those set by Design & Art Direction (D&AD), Young Creatives Network and You Can Now (YCN).

Regular live projects and guest speakers from the industry will enhance your portfolio and learning. Collaborative projects and placement opportunities are encouraged during your study to establish yourself as an emerging designer within this growing and fast-paced industry. You have the opportunity to learn about and incorporate other subjects into digital design such as photography and 3D design.

There is the creative freedom to experiment with exhibition design and collaborate with other programmes to enhance your portfolio, as well as engage in live project work from leading international design and advertising agencies, which have included, Visualsoft Ecommerce, Luxxlabs, LSM, 88 Design, Boho Zone & Narrative.

Once you have developed your base knowledge within graphic design, you can build your own direction as you begin to specialise in your chosen field.

Your final year will be more industry-focused as you begin independent and self-directed projects, developing your individual style as a designer.


In your first year (Level Four) you will explore: Creative Processes and Visualisation
Introduction to Digital Advertising
Design for Communication

In your second year (Level Five) you will develop: Advanced Digital Design Production
Design for Campaign
Digital Advertising & Communication
Digital Specialism & Negotiated Briefs

In your third year (Level Six) you will produce: Dissertation Report
Project Research and Preparation
Final Major Project
Final Show and Portfolio

Assessment methods

In course assessment. Each module is assessed upon completion and given a percentage mark.

Tuition fees

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Northern Ireland
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The Uni

Course location:

The Northern School of Art


Higher Education

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What students say

We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

Visual communication

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Design studies

Teaching and learning

Staff make the subject interesting
Staff are good at explaining things
Ideas and concepts are explored in-depth
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

Library resources
IT resources
Course specific equipment and facilities
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

After graduation

We don't have more detailed stats to show you in relation to this subject area at this university but read about typical employment outcomes and prospects for graduates of this subject below.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Creative arts and design

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.







Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

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