Marketing
Entry requirements
A level
Please note, the above represents an example of how you can achieve the required number of tariff points, however you can also achieve this with other combinations. A combination of A Level and BTEC awards may also be accepted.
Access to HE Diploma
Please note, the above represents an example of how you can achieve the required number of tariff points, however you can also achieve this with other combinations.
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
A minimum of five subjects at Grade H1-H3 will be required.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
A combination of A Level and BTEC awards may also be accepted.
T Level
UCAS Tariff
No specific subjects are required.
About this course
What gives leading products or services a competitive edge? Well-prepared creative strategies help brands take off and find success. You’ll learn the whole spectrum of marketing on this course accredited by the Chartered Institute of Marketing.
Our marketing degree covers the entire process from initial product design through to launch and promotion. An exciting mix of creativity, theory, analysis and planning, this course offers unique insights into this integral part of business.
Interested in why some products take off while others flop? Curious how brands manage their image in the digital age? You’ll deepen your understanding and hone your marketing skills before applying them in practice across a range of industries.
We’ll teach you how to make product offerings irresistible to customers and what goes into producing effective promotional campaigns. Consumers are under the spotlight too as we dig into what drives their behaviour and purchase decisions.
Release your inner entrepreneur and find out what goes into running a business on our optional Graduate Enterprise module. You’ll set up a company with your peers, taking on the challenge of marketing and promotion.
By completing this course, if you’d like to further your studies with the Chartered Institute of Marketing, you’ll have less assessments after earning exemption with us.
Modules
Please visit our website for information on available modules.
Assessment methods
The combination of assessments considers vocational capability, academic critical thinking and intellectual development. Examinations may take different forms, using both seen and unseen questions, and be closed or open book in format. Case studies and problem solving exercises may also be used.
Tuition fees
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What students say
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Sorry, no information to show
This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£18k
£22k
£25k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Teaching Excellence Framework (TEF):
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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