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Creative Advertising

Entry requirements


We welcome A Levels in a wide range of subjects, especially in those relevant to the course for which you apply.

We may consider a standalone AS in a relevant subject, if it is taken along with other A Levels and if an A Level has not been taken in the same subject. However, you will not be disadvantaged if you do not have a standalone AS subject as we will not ordinarily use them in our offers.

60 credits (with a minimum of 45 credits achieved at level 3) in a relevant subject.

A typical offer is between 104 and 120 UCAS points

Acceptable when combined with other qualifications

International Baccalaureate Diploma Programme

24

A typical offer is between 104 and 120 UCAS points

A typical offer is between 104 and 120 UCAS points

Acceptable when combined with other qualifications

Acceptable when combined with other qualifications

Acceptable when combined with other qualifications

A typical offer is between 104 and 120 UCAS points

Acceptable when combined with other qualifications

A typical offer is between 104 and 120 UCAS points

A typical offer is between 104 and 120 UCAS points

UCAS Tariff

104-120

A typical offer is between 104 and 120 UCAS points, primarily from Level 3 equivalent qualifications, such as A levels, a BTEC Extended Diploma or a Foundation Diploma, or current, relevant experience. Grade 4 (or C) or above in GCSE English Language, or equivalent, is a minimum language requirement for all applicants. Due to the creative nature of our courses, you will be considered on your own individual merit and potential to succeed on your chosen course. Please contact the Applicant Services team for advice if you are predicted UCAS points below this range, or if you have questions about the qualifications or experience you have.

a minimum of 40 UCAS tariff points, when combined with a minimum of 64 UCAS tariff points from the Supporting Qualifications

You may also need to…

Attend an interview

Present a portfolio

About this course


Course option

3.0years

Full-time | 2022

Subject

Promotion and advertising

Pitching, hustling, scribbling, sea swimming, protesting, researching, dog-walking, writing, experimenting, crafting and – most of all – having a blast. That’s why the students in our ad school win award after award.

Our course has an uncompromising emphasis on learning by doing. And it works. Our alumni network is one of the most successful in the world. You'll find Falmouth folk working in renowned ad agencies including Ogilvy, Wieden+Kennedy, Iris Worldwide, DDB, McCann, Havas and many more.

You will:
Have the chance to interact directly with advertising agencies, learn how they operate and network with professionals
Work with different creative partners and hone your own collaboration and teamworking skills
Gain practical knowledge of how to establish a real business through a 12-week Dragons’ Den-style module, developed in collaboration with industry practitioners
Work on real agency and client briefs including the opportunity to pitch ideas to creative directors at agencies such as Ogilvy UK, with the chance to win paid internships

Modules

Through this career-focused Creative Advertising degree, we'll help you become an imaginative, enthusiastic and technologically literate advertising professional. You'll develop the knowledge, empathy and skills to operate as a creative problem-solver in collaborative teams, producing impactful and engaging advertisements.

Year one:
We'll explore brands, the fundamentals of marketing communications, and the essential techniques for creating an ad. You'll also familiarise yourself with different creative roles and departments in agencies.

Taking on workshops, crits and studio-based activities, you'll learn art direction, copywriting, planning, pitching and creative problem-solving techniques, while our dedicated technician will help you develop your Adobe suite skills.

Modules:
Design and Art Direction
Copywriting
Creative Problem Solving
Professional Practice
Adland
Strategy and Planning

Year two:
This year is all about applying your skills from Year one. You'll progress beyond ad creation to multimedia, multichannel campaigns and tackle fully-fledged briefs. You'll hone your collaborative skills by working in creative teams, and have the chance to complete a work placement or find an industry mentor to help with your career aspirations.

Alongside this, you'll use theories to critically reflect on technology's impact on brands and consumers, and join industry debates and scholarly discussion through speculative work.

Modules:
Media Lab
Campaign Creation

Optional modules
Consumer Behaviour
Work Placement
Brand Creation

Year three:
You'll begin to shape your professional and creative identity by immersing yourself in a series of live or self-initiated briefs. These include a final-year integrated marketing communications project accredited by the Chartered Institute of Marketing (CIM). You'll also develop your entrepreneurial skills to help you turn your ideas into business plans.

Modules:
Advanced Campaign Creation
Final Year Project (CIM accredited)
Start-up
Final Portfolio

The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.

Assessment methods

Reflecting the industry, we encourage self-evaluation at the end of each project and support this via personal development plans.

Assessment is based on a combination of:
Portfolio work
Individual and group projects
Essays and critiques
Presentations
Final dissertation

The Uni


Course location:

Falmouth University

Department:

The School of Communication

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

78%
med
Promotion and advertising

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

77%
Staff make the subject interesting
73%
Staff are good at explaining things
85%
Ideas and concepts are explored in-depth
74%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

76%
Library resources
72%
IT resources
69%
Course specific equipment and facilities
48%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

86%
UK students
14%
International students
48%
Male students
52%
Female students
83%
2:1 or above
14%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
B
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,720
low
Average annual salary
100%
high
Employed or in further education
71%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

35%
Sales, marketing and related associate professionals
28%
Design occupations
15%
Artistic, literary and media occupations

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business and management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£23k

£23k

£32k

£32k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Explore these similar courses...

Higher entry requirements
Middlesex University
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Lower entry requirements
Solent University (Southampton)
Beauty Promotion
Bachelor of Arts (with Honours) - BA (Hons)
3.0 years | Full-time | 2022
Nearby University
Plymouth College of Art
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Bachelor of Arts (with Honours) - BA (Hons)
4.0 years | Full-time | 2022
Same University
Falmouth University
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4.0 years | Full-time | 2022

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here