Fashion Marketing with Integrated Foundation Year
Entry requirements
We welcome A Levels in a wide range of subjects, especially in those relevant to the course for which you apply.
We may consider a standalone AS in a relevant subject, if it is taken along with other A Levels and if an A Level has not been taken in the same subject. However, you will not be disadvantaged if you do not have a standalone AS subject as we will not ordinarily use them in our offers.
60 credits (with a minimum of 45 credits achieved at level 3) in a relevant subject.
A typical offer is between 80 and 120 UCAS points
Acceptable when combined with other qualifications
International Baccalaureate Diploma Programme
A typical offer is between 80 and 120 UCAS points
A typical offer is between 80 and 120 UCAS points
Acceptable when combined with other qualifications
Acceptable when combined with other qualifications
Acceptable when combined with other qualifications
A typical offer is between 80 and 120 UCAS points
Acceptable when combined with other qualifications
A typical offer is between 80 and 120 UCAS points
A typical offer is between 80 and 120 UCAS points
T Level
P (Pass) grade must be C or above, not D or E
UCAS Tariff
A typical offer is between 80 and 120 UCAS points, primarily from Level 3 equivalent qualifications, such as A levels, a BTEC Extended Diploma or a Foundation Diploma, or current, relevant experience. Grade 4 (or C) or above in GCSE English Language, or equivalent, is a minimum language requirement for all applicants. Due to the creative nature of our courses, you will be considered on your own individual merit and potential to succeed on your chosen course. Please contact the Applicant Services team for advice if you are predicted UCAS points below this range, or if you have questions about the qualifications or experience you have.
a minimum of 40 UCAS tariff points, when combined with a minimum of 64 UCAS tariff points from the Supporting Qualifications
About this course
Explore your creativity and expand your professional skills by entering the creative industries on an Integrated Foundation Year degree. Taught over four years, these courses include an introductory year to build a solid foundation before you go on to specialise in your chosen subject at degree level.
If you're interested in taking on a new subject, or have been out of education for a while, then our Integrated Foundation Year courses might just be for you. These four-year courses include an introductory year to help you build the core skills needed for degree-level study.
This is a chance for you to let your imagination run wild and explore your creativity, expand your professional skills and develop enhanced subject knowledge.
We'll help you nurture your expertise in problem solving, risk-taking, designing and making as you develop your abilities.
Become an accomplished creative with a sought-after skillset. On this Fashion Marketing degree, you'll learn to fuse skills in business, design and communication through a balance of real-world experience and cross-course collaboration.
By the time you graduate from this sustainable and ethically focused degree, which is accredited by the Chartered Institute of Marketing (CIM), you’ll be an expert communicator with a deep knowledge of the ever-evolving, digitally advanced fashion industry.
You will:
Develop technical, design thinking and production skills in your chosen specialism
Learn teamwork, leadership and project management skills through a variety of learning environments
Develop critical thinking and creative problem-solving skills through the development of unique and innovative projects
Complete your chosen degree over a four-year period
Develop your creativity and strategic thinking for a career marketing fashion, lifestyle products or services
Hone your visual and written communication skills for business and consumer audiences, using industry-standard software
Access resources ranging from the latest digital software, Adobe Creative Cloud packages and Clo3D as well as Riso, laser printing and our Publications Lab
Work on live projects with partners that could include brands such as Finisterre and John Lewis
Collaborate with photographers, designers and creators to build an engaging portfolio
Engage in projects and campaigns that embrace societal issues such as sustainability, gender, ethnicity and supply chain ethics
Graduate from a course accredited by the Chartered Institute of Marketing (CIM)
Modules
You'll explore visual and verbal communication principles, international marketing strategies and contextual fashion and lifestyle concepts – refining your understanding of the industry and how its products and services are promoted. And with our accreditation and close alignment with the Chartered Institute of Marketing, we keep our practices and industry knowledge up-to-date..
Foundation Year:
In your foundation year, you'll study five core modules: three short modules in the first study block and two in the second (one short, one long). These are all designed to help you explore the foundational elements of both creative practice and your chosen specialism. You'll gain relevant technical skills, learn to experiment and take risks, develop an understanding of professional practice, have opportunities to work across disciplines and collaborate with other students on live project briefs.
After your foundation year, you'll have a deeper knowledge of your subject, a clear understanding of your strengths, a developed practical and technical skillset and the confidence to excel in your chosen degree subject when you join other students for the rest of your course.
Modules:
Explore
Technique
Apply
Industry
Launch
Year one
The first year of the degree introduces you to the broad knowledge required to become a professional creative marketer. You’ll develop core skills in business, communication, creative research, development and production.
Through lectures, seminars, tutorials and workshops, the academic and technical course team will support learning in research methods, idea generation and writing skills for different contexts. You’ll learn to use digital software tools and experiment with practical production techniques.
Modules
Marketing Essentials
Fashion Marketing Communications
Belonging
Branding
Visual Communications
Histories
Year two
Year two sees the focus on exploring the industry as professional practitioners. You’ll examine the global ecosystem and analyse a broad range of future-facing topics using challenge-based learning, collaboration, practical planning and production methods.
Modules
Global Fashion Futures
Promotion
Retail
Collaboration
Theories
Year three
You’ll align your professional practice and apply core marketing and critical analysis skills in this employability focused year. With an optional sandwich year in industry or final year of study. The course culminates in a self-defined, negotiated project.
Modules
Professional Strategies
Marketing Strategies
Investigations
Final Major Project Part 1
Final Major Project Part 2
The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.
Assessment methods
Foundation Year assessments are 100% coursework based
Assessment will take place at the end of each module, and you'll get feedback and evaluation throughout the year. You'll be assessed through visual, verbal and written assignments, including your portfolio and a reflective journal. In your foundation year all assessments are pass/fail to encourage students to take risks and engage with the feedback provided.
Progressing in your specialism
Students studying on courses with an Integrated Foundation Year must successfully complete and pass all foundation modules before they can progress to the next stage of their course.
Your specialism
Summative Assessment is conducted via 100% coursework in the form of:
Sketchbooks
Digital Portfolios
Written reports - digital
Printed documents/publications
Digital Communications files
Verbal presentations and pitches
Showcase and exhibitions
There are two summative assessments points in the year; they take place at the conclusion of the module near the end of the study block and, depending on the module structure, comprise of a maximum of two elements, e.g. a research and development document and a verbal presentation.
The Uni
Penryn Campus
The Fashion and Textiles Institute
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Design studies
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Design studies
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Design studies
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£14k
£19k
£20k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Teaching Excellence Framework (TEF):
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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