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Marketing and Design

Entry requirements


A level

A,A,B

Access to HE Diploma

D:36,M:9

International Baccalaureate Diploma Programme

35

With 16 points from the best 3 Higher Level subjects.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DDD

UCAS Tariff

136

We've calculated how many Ucas points you'll need for this course.

About this course


Course option

3.0years

Full-time | 2022

Subjects

Marketing

Design

Are you highly creative? Do you want to understand business and marketing as well as the design process? This joint honours degree offers you the chance to study a degree in business with a creative focus.

Delivered by our Design and Marketing departments, you will develop a distinctive expertise in both fields and develop a solid understanding of both their complementary and contrasting theoretical lenses.

This is not about graphic design but rather the theory and development of the design process. You will develop a solid grounding in design principles and applications, learn how to produce design briefs, commission design work and manage marketing for any area, from packaging to online advertising.

Throughout your three years, you will work alongside both marketing and design majors, and the lively discussion between marketers and contemporary designers forms an important part of your course.

In your first year, you will learn about business models, science and new technology, product development, sustainability, and how design interacts with social media. We also explore areas ranging from consumer behaviour to marketing research, customer relationship management to marketing communications. You will be encouraged to think about how theory works in practice.

The second year covers subjects such as routes to market – in particular retail – the application of design thinking and marketing research methods. Our final-year consultancy projects see you work with a real-life client, conducting research and putting theory into practice, strengthening your professional consulting abilities.

The relationship between design and marketing is becoming increasingly more strategic and business-driven. We are ranked third in the UK for graduate prospects for marketing by the Complete University Guide, and this degree gives you the skills to succeed, whichever career path you choose.

Modules

At Lancaster you can choose from a range of innovative and flexible degree programmes, and you also have the option of combining different subjects from across our faculties to create a unique, tailored degree. Lancaster's flexible degree structure also allows you to switch the focus of your degree as your interests evolve and as career opportunities develop. We distinguish between Part I (your first year, which is a preparatory course, and does not count towards your final degree) and Part II, the subsequent years. Part II is where you then begin to study your chosen subject in more depth, including a selection of advanced options. For more detailed information regarding the modules for each individual degree scheme at Lancaster University please visit Lancaster University’s website.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Lancaster University

Department:

Marketing

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

92%
high
Marketing
70%
med
Design

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

85%
Staff make the subject interesting
93%
Staff are good at explaining things
90%
Ideas and concepts are explored in-depth
83%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

77%
Library resources
82%
IT resources
80%
Course specific equipment and facilities
80%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

41%
UK students
59%
International students
36%
Male students
64%
Female students
89%
2:1 or above
4%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

A
A
B

Design studies

Teaching and learning

75%
Staff make the subject interesting
85%
Staff are good at explaining things
75%
Ideas and concepts are explored in-depth
85%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

75%
Library resources
78%
IT resources
70%
Course specific equipment and facilities
65%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

42%
UK students
58%
International students
27%
Male students
73%
Female students
94%
2:1 or above
7%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

B
A
A

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£24,000
high
Average annual salary
98%
high
Employed or in further education
88%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

68%
Sales, marketing and related associate professionals
5%
Business, research and administrative professionals
5%
Business, finance and related associate professionals

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Creative arts and design

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
med
Average annual salary
96%
med
Employed or in further education
52%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

30%
Artistic, literary and media occupations
21%
Sales, marketing and related associate professionals
12%
Design occupations

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business and management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£24k

£24k

£32k

£32k

£37k

£37k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Creative arts and design

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£16k

£16k

£20k

£20k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Explore these similar courses...

Higher entry requirements
University of East Anglia UEA
Marketing and Management
Bachelor of Science (with Honours) - BSc (Hons)
3.0 years | Full-time | 2022
Nearby University
Edge Hill University
Marketing with Digital Communications
Bachelor of Science (with Honours) - BSc (Hons)
3.0 years | Full-time | 2022
Lower entry requirements
St Mary's University, Twickenham
Communications, Design and Marketing with Foundation Year
Bachelor of Science (with Honours) - BSc (Hons)
4.0 years | Full-time | 2022
Same University
Lancaster University
Marketing with Psychology
Bachelor of Science (with Honours) - BSc (Hons)
3.0 years | Full-time | 2022

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here