Business and Marketing with a Foundation Year
University of Kent
UCAS Code: N503 | Bachelor of Science (with Honours) - BSc (Hons)
University of Kent
UCAS Code: N503 | Bachelor of Science (with Honours) - BSc (Hons)
Entry requirements
A level
The University will not necessarily make conditional offers to all Access candidates but will continue to assess them on an individual basis. If we make you an offer, you will need to obtain/pass the overall Access to Higher Education Diploma and may also be required to obtain a proportion of the total level 3 credits and/or credits in particular subjects at merit grade or above.
GCSE/National 4/National 5
Applicants should have grade C or 4 in Mathematics GCSE or a suitable equivalent level qualification.
International Baccalaureate Diploma Programme
Applicants should have either an overall grade of 24 or 12 points at higher level.
The University will consider applicants holding BTEC National Diploma and National Extended Diploma qualifications (QCF; NQF; OCR) on a case by case basis. Applicants must also have one or more accompanying A levels.
Scottish Higher qualifications are considered on an individual basis.
UCAS Tariff
About this course
If you’re creative and have great communication skills with an interest in business, then this course is for you.
A BSc in Business and Marketing will kickstart your career in marketing whilst keeping your options open to develop expertise in other areas of business too.
This course will help you to develop an understanding of cutting-edge theory and industry-relevant practical skills in handling social media, web material, advertising, and broader brand development. Alongside marketing topics you’ll also learn essential areas of general business like HRM or operations management to putting the role of a marketer in context.
You’ll learn through a mix of lectures, seminars, and practical sessions delivered by our world-leading academics giving you the right mix of skills to succeed no matter your career path.
The foundation year is for students whose school-leaving qualifications are below the level required. It offers one year of full-time study prior to the start of your BSc course.
**Reasons to study Business and Marketing**
• Our expert teaching staff appear in the top 2% of researchers worldwide.
• We feature in the top 1% of business schools globally with triple accreditation status from AMBA, AACSB and EQUIS.
• Gain employability support during your studies and for three years after you graduate.
• Add a Year Abroad or Year in Industry for real-world experience or take a 'Selfie Year' and launch your own business through ASPIRE.
• Study in our outstanding facilities, providing you with an excellent student experience.
Modules
Foundation Year
Business Analysis for Foundation Studies
Academic Skills Development
Foundation Project
Economics for University Study
Mathematics and Statistics for University Study
Introductory European and International Business for University
Year 1
Business Skills for a Sustainable Tomorrow
Introduction to Management
Introduction to Marketing
Economics for Business
Financial Accounting for Decision Makers
Business Analysis Tools
Year 2
Compulsory modules currently include:
Digital Business and Marketing Strategies
Marketing Strategy and Planning
Brand Management
Consumer Behaviour
Marketing Research and Analytics
Optional modules may include:
Data intelligence and Predictive Analytics
Decision Making under Uncertainty
Enterprise and Entrepreneurship
Thriving and Leading in Today's Dynamic Workplace
Management Accounting for Decision Makers
Cross-cultural management
International Marketing
Services Marketing
Year 3
Compulsory modules currently include:
Marketing Communications, Advertising and Promotion
Digital and Social Media Analytics
Optional modules may include:
Leading People in Organizations
Business Strategy
Business Ethics and Sustainability
New Venture Creation
Understanding Legal Duties in Business
Corporate Social Responsibility
International entrepreneurship
Services Marketing
International Marketing
Behavioural Science in the Workplace
People Operations: An Analytic Approach
Research Project
KBS Challenge
The Uni
University of Kent
Kent Business School
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Business and management (non-specific)
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Business and management (non-specific)
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
As only a small number of students take courses in this subject area, there isn't much information on what graduates do when they finish, so bear that in mind when you review any stats. Management, finance and business roles are common, but it's a good idea to ask tutors what previous graduates taking specific courses went on to do when you're at an open day.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Business and management (non-specific)
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£23k
£30k
£38k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£23k
£30k
£38k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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