Digital Marketing and Public Relations
Entry requirements
A level
GCSE/National 4/National 5
English or Media Studies preferred at Higher/ A Level. English required and Maths preferred at Nat 5/ GCSE. We can also accept National 5 Application of Maths or Lifeskills at the same grade.
International Baccalaureate Diploma Programme
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
Scottish Higher
UCAS Tariff
We've calculated how many Ucas points you'll need for this course.
About this course
**September 2024 Entry: please note this course is only accepting applications onto Year 1, there is no entry for Year 2 or 3 . If you are interested in Year 2 or 3 entry please take a look at our BA (Hons) Public Relations and Marketing Communications course (P211)**
Our professionally-recognised BA/BA (Hons) in Digital Marketing and Public Relations course provides the strategic insight, practical skills and industry experience to kickstart your career in the fast-paced and rapidly growing industries of Digital Marketing and PR.
Digital marketing and public relations (PR) are fascinating, fast-moving fields that offer many rewarding career opportunities. Thanks to converged media and the voracious consumer appetite for digital content, they are constantly evolving and on this course you will enjoy frontline professional experience and tuition informed by cutting-edge scholarship.
You have access to and use a host of digital tools and software such as Premiere Pro and Photoshop from the Adobe Creative Cloud to edit videos and photos, Google Analytics to analyse website performance, Canva Pro for designing and creating impactful content, Hootsuite for scheduling social media posts, Semrush for competitor analysis and on-page SEO optimization, and PRMax for creating targeted media lists. This means that when you start your career in digital marketing and PR you will have a working knowledge of the products used by practitioners.
On this course you will:
- Experience an unrivalled opportunity to study two closely aligned disciplines: marketing and public relations. Organisations often take an integrated digital approach to communication, bringing together these two disciplines to help drive success. While marketing focuses on relationships with the customer, PR manages relationships with a broader range of stakeholders including employees, the government and the media;
- Develop strategic thinking, informed by theory, and apply this to live client work to produce communication solutions that aim to drive positive social change;
- Consider how organisations build and maintain reputations, create social capital and manage issues and crises;
- Develop storytelling skills to inform the media and persuade audiences;
- Create authentic and shareable multimedia content such as video, photography, podcasts, infographics and blogs for a range of social media platforms;
- Undertake research to gain insights from data that can inform your decision making, and measure the effectiveness of campaigns using a range of analytics and metrics;
- Appreciate how businesses use search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing and influencer marketing, alongside more traditional forms of advertising, to drive more traffic to their websites, generate leads, and increase sales;
- Gain a wealth of experience through work placement and volunteering opportunities; and
have the opportunity to study abroad at one of our partner institutions for a semester. These include universities in Australia, New Zealand, Canada and the USA (subject to availability).
**please note this course is subject to validation**
Modules
Year 1 Modules
Studying Media and Communications
Marketing and Consumer Behaviour
Digital Content Creation
Media and Communication Industries
Media Production: Skills and Techniques
Media Production: Video Project
Year 2 Modules
Popular Media Cultures
Digital Communications Campaigning
Media Production: Podcasting
Event Management
Analytics, Insights and Impact
Digital Marketing and e-Commerce Management
Year 3 Modules
Campaigning and Practice
Marketing Communications and Digital Advertising
Designing a Research Project
Persuasive Communication
Plus two options
Year 4 Modules
Professional Communication Placement
Strategic Marketing Management
Dissertation
Plus one option
Year Three and Four options may include:
Reputation Issues and Crisis Management
Photography and Visual Culture
Film Festivals
Communication Arts and Activism
Political Communication
Radio and Audio Media
Photography Practice
Pop Music
Screenwriting
Film and the Family
Co-creating and managing your our own client project
The modules listed here are correct at time of posting (May 2023) but may differ slightly to those offered in 2024. Please check back here for any updates.
Assessment methods
We use a mix of methods including lectures, seminars and practical workshops. As well as these face-to-face interactions, some content is delivered online. Each module is supported by a virtual learning resource site. As well as lecture notes, seminar activities, key readings, assignment specifications and discussion forums, additional materials such as videos, radio edits and links to other resources can be uploaded to the site.
The assessment strategy uses a range of methods to support your academic and professional development. These include: essays, reports, presentations, online discussions/postings, exams, reflective diaries, e-portfolios and content production for different media such as video, photography, website, podcasts, blogs, posts and tweets.
Tuition fees
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Extra funding
tbc
The Uni
Queen Margaret University
School of Arts, Social Sciences and Management
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
Publicity studies
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
Publicity studies
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£19k
£20k
£25k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Publicity studies
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£16k
£19k
£22k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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