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Fashion Management and Marketing

Entry requirements


UCAS Tariff

96

About this course


Course option

4.0years

Full-time | 2022

Subject

Marketing

**The BA Degree in Fashion Management and Marketing is tailored to give our students the latest insights from the fashion industry and retail businesses. This programme allows students to gain a strong knowledge and expertise within other fields such as accounting, finance, marketing and operations applied to the fashion management.**

The degree gives students awareness and the know-how to conduct relevant market/consumer research and forecast trends. It also provides students with necessary tools to be able to compile insights into consumer and fashion buyer behaviour.

We offer courses in functional areas such as fashion communication, fashion retail & merchandising, fashion product development, and luxury brand management, giving our students the opportunity to broaden their knowledge of the industry according to their personal interest.

This programme ensures students have an innovative and visionary approach as marketers. The academics and teaching methods support our mission to further develop students’ creative and analytical skills, to stand out in a competitive fashion marketplace. Graduates will acquire transferable skills such as team work and leadership – qualities that will make them progress in their career and gain access to top graduate schools worldwide.

**Top 5 reasons to study this programme:**

- Learn how to identify and market the true value proposition of the products and services as well as conducting market/consumer research

- Learn about consumer psychology in relation to luxury brands

- Develop skills in trend-spotting, by applying the principles of fashion buying and merchandising

- Gain practical insights into the fashion industry and global experience through internships in leading fashion cities such as London, Rome, Florence, Beijing, Shanghai

- Contribute to the Richmond Fashion Society and write for our Magazine

**After you graduate**
Career Paths:
Luxury Fashion Brands Management, Retail management, Marketing Research & Branding, Advertising, Fashion buying, Consultancy

Modules

We offer 4-year Liberal Arts and Business BA degrees. Students entering with A levels or other level 3 qualifications usually gain exemptions from courses in the Richmond Core Curriculum which can mean that you should be able to complete your degree in less than four academic years. The interdisciplinary Liberal Arts approach offers not just breadth but also depth of study and encourages students to make sounds judgements and think independently. A Liberal Arts education is one which encourages you to explore a wide range of subjects and programmes. It reaches across disciplines, building connections between different academic areas such as literature, science, mathematics, writing, business and psychology. Upon entry to Richmond University all students study the Liberal Arts Core Curriculum before specialising in their chosen field.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£14,750
per year
International
£14,750
per year
Northern Ireland
£9,250
per year
Republic of Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Richmond, The American International University in London

Department:

Richmond, The American International University in London

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

65%
low
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

78%
Staff make the subject interesting
72%
Staff are good at explaining things
56%
Ideas and concepts are explored in-depth
72%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

87%
Library resources
69%
IT resources
78%
Course specific equipment and facilities
67%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

After graduation


Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.

Explore these similar courses...

Higher entry requirements
Edinburgh Napier University
Business Management with Marketing
Bachelor of Arts (with Honours) - BA (Hons)
4.0 years | Full-time | 2022
Nearby University
University of Bedfordshire
Creative Industries and Business Management
Bachelor of Arts (with Honours) - BA (Hons)
3.0 years | Full-time | 2022
Lower entry requirements
University Centre Grimsby (incorporating Scarborough TEC)
Business Management with Marketing
Bachelor of Arts (with Honours) - BA (Hons)
3.0 years | Full-time | 2022
Same University
Richmond, The American International University in London
Marketing
Bachelor of Arts (with Honours) - BA (Hons)
4.0 years | Full-time | 2022

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Post-six month graduation stats:

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It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

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