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Sheffield Hallam University

Digital Marketing with Foundation Year

UCAS Code: B013

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


Access to HE Diploma

M:15

Normally we require 15 credits at level 2 and 45 at level 3. At least 15 level 3 credits must be at merit grade or above from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

GCSE/National 4/National 5

English Language at grade C or 4 or equivalent Maths at grade C or 4 or equivalent

UCAS Tariff

64

This must include at least 32 points from one A level or equivalent BTEC National qualifications excluding general studies For example: CC at A Level MPP in BTEC Extended Diploma. A combination of qualifications, which may include AS levels and EPQ.

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

4.0years

Full-time including foundation year | 2021

Other options

5.0 years | Sandwich including foundation year | 2021

Subject

Marketing

**Course summary**
- Study your foundation year, then progress to the full degree.

- Develop important business skills from the very first day.

- Undertake applied projects and explore different ways of working.

This foundation year has been designed to enhance your knowledge in advance of undergraduate study. You'll study a range of business-related topics, and apply your skills on rewarding projects and assignments. After completing your foundation, you'll have everything you need for full honours degree study, and progress directly onto the BA Digital Marketing course.

**How you learn**
The course is suitable if you don't meet the entry requirements for our BA (Hons) Digital Marketing course, or you want extra preparation before starting degree-level study. You share the first year with other Sheffield Business School foundation year students, then move on to the degree.

You will learn in a supportive, challenging and exciting environment. You will be based in Sheffield Business School — a vibrant, dynamic setting with excellent facilities located in the heart of the city.

You learn through
- lectures and seminars

- case studies

- presentations

- self-directed study

- work placements

- activities and events

In the foundation year, you'll study wider business topics, while specialising in your chosen subject area. You'll learn useful skills such as academic writing, work in diverse teams and learn to utilise a wide variety of data sources. In doing so, you'll fully prepare yourself for undergraduate study.

**Applied learning**

**Degree preparation**

After the foundation year, you will be ready to start the full degree. BA Digital Marketing is an engaging, challenging course designed to give you an in-depth understanding of the continuously evolving and fast-paced digital marketing world, including mobile and social media.

**Work placements**

You will have the opportunity to arrange a year-long work placement in between your second and third years of the full degree. This is typically 48 weeks long and gives you a real-world experience to prepare you for your future career. Due to our strong relationships with regional, national and international employers, we can help you to secure a great placement opportunity and support you while you are there. Previous marketing students have gained placements at companies such as IBM, Adidas, Marks & Spencer and Disney.

**Live projects**

Throughout your full degree course you will be actively learning through exploring and evaluating real-life organisations. In some of these instances, you will select the organisation yourself but in others your tutors will bring the real world into your classroom

**Networking opportunities**

We are one of the few universities in the UK to have a student chapter linked to the Chartered Institute of Marketing.The Sheffield Hallam Student Marketing Society is a student learning community that complements and enhances your academic studies and allows you to link up with local professionals. runs regular events with local and national employers.

Modules

Year 1
Compulsory modules
Contemporary Issues 20
Introduction To Business 20
Organisation Management And Delivery 1 20
Organisation Management And Delivery 2 20
Self And Stakeholder Management 20
The Practice Of Business 20

Year 2
Compulsory modules
Introduction To The Digital Environment 20
Market And Digital Analysis 20
Marketing Organisations And Society 20
Marketing Research And Employability 20
Principles Of Marketing 20
Elective modules
Advertising, Promotion And Creativity 20
Foreign Language 10

Year 3
Compulsory modules
Digital Technologies 20
Marketing Metrics 20
Mobile And Social Media 20
Sales And Business Skills 20
Strategic Approaches To Marketing Management 20
Elective modules
Business In Practice 20
Customer Psychology And Culture 20
Foreign Language 10
Service And Retail Marketing 20

Year 4
Optional modules
Placement Year -

Final year
Compulsory modules
Go-To-Market In The Digital Environment 20
Marketing Innovation And Creativity 20
Strategic Brand Management 20
Strategic Communications In The Digital World 20
The Social Psychology Of Digital Media 20
Elective modules
Communication Concepts For Marketers 20
Foreign Language 10
Relationship Marketing Management 20

Assessment methods

Coursework

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£13,995
per year
International
£13,995
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

Extra funding

Scholarships, discounts and bursaries may be available to students who study this course.

The Uni


Course location:

Sheffield Hallam University

Department:

Sheffield Hallam University

TEF rating:
Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

77%
med
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

82%
Staff make the subject interesting
90%
Staff are good at explaining things
79%
Ideas and concepts are explored in-depth
87%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

85%
Library resources
93%
IT resources
88%
Course specific equipment and facilities
76%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

95%
UK students
5%
International students
47%
Male students
53%
Female students
75%
2:1 or above
10%
Drop out rate

Most popular A-Levels studied (and grade achieved)

B
C
D

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£21,000
med
Average annual salary
97%
med
Employed or in further education
52%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

55%
Sales, marketing and related associate professionals
5%
Sales assistants and retail cashiers
5%
Other administrative occupations

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business & administrative studies

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£21k

£21k

£24k

£24k

£26k

£26k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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Course location and department:

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Teaching Excellence Framework (TEF):

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

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This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here