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Sheffield Hallam University

Marketing Communications and Advertising with Foundation Year

UCAS Code: A078

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


Access to HE Diploma

M:15

Normally we require 15 credits at level 2 and 45 at level 3. At least 15 level 3 credits must be at merit grade or above from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

GCSE/National 4/National 5

•English Language at grade C or 4 or equivalent •Maths at grade C or 4 or equivalent

UCAS Tariff

64

This must include at least 32 points from one A level or equivalent BTEC National qualifications excluding general studies For example: CC at A Level MPP in BTEC Extended Diploma. A combination of qualifications, which may include AS levels and EPQ.

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

4.0years

Full-time including foundation year | 2021

Other options

5.0 years | Sandwich including foundation year | 2021

Subjects

Promotion and advertising

Marketing

**Course summary**

- Study your foundation year, then progress to a degree with industry accreditation from the Chartered Institute of Marketing (CIM).

- Gain the skills and attributes for a career in marketing communications and advertising.

- Learn to use contemporary multimedia solutions to develop integrated marketing communication strategies.

- Develop an in-depth understanding of up-to-date marketing communication concepts and techniques.

- Learn the intellectual and practical knowledge of a wide range of integrated on and off-line communication skills.

- Create a portfolio of work to show future employers a creative and innovative skill set.

Embrace the changing nature of contemporary business and the marketing communications environment. Develop your intellectual knowledge of marketing communications and advertising, balancing theory and practice.

**How you learn**

The course is suitable if you don't meet the entry requirements for our BA (Hons) Marketing Communications and Advertising course, or you want extra preparation before starting degree-level study. You share the first year with other Sheffield Business School foundation year students, then move on to the degree.

You are taught by experienced professionals with a range of advertising, public relations, sales and marketing communications experience. You are provided with an academic and professional advisor in each year of your studies who will support you with personal and professional development planning and review.

You learn through
- lectures

- seminars

- problem solving exercises

- case studies

- individual and group presentation

In the foundation year, you'll study wider business topics, while specialising in your chosen subject area. You'll learn useful skills such as academic writing, work in diverse teams and learn to utilise a wide variety of data sources. In doing so, you'll fully prepare yourself for undergraduate study.

**Applied learning**

**Work placements**

The course incorporates and actively encourages work-based and work-related learning. Work-based learning is primarily through optional placements, where the course allows you the opportunity to undertake an industry placement. This is typically 48 weeks long in your third year of study.

Due to our strong relationships with regional, national and international employers, we can help you to secure a great placement opportunity and support you while you are there. There are no tuition fees for the placement year and salaries of up to £22,000 are possible. If you are doing your work placement in another European country there may be funding available through the Erasmus programme (subject to the UK’s continued participation in the Erasmus programme following the Brexit transition period).

**Live projects**

In the third year of the course, you undertake a comprehensive set of activities focussed on employability, and in particular placements to support you in a year in industry. Work-related learning involves exercises that simulate the workplace and are run as part of modules on the course.

**Networking opportunities**

We are one of the few universities in the UK to have a student chapter linked to the CIM. This is a student learning community that complements and enhances your academic studies and allows you to link up with local professionals. Another way to prepare for your career is to make the most of your automatic membership of the Sheffield Hallam Student Marketing Society, which runs regular events with local and national employers.

Modules

Year 1
Compulsory modules
Contemporary Issues 20
Introduction To Business 20
Organisation Management And Delivery 1 20
Organisation Management And Delivery 2 20
Self And Stakeholder Management 20
The Practice Of Business 20

Year 2
Advertising, Promotion And Creativity 20
Market And Digital Analysis 20
Marketing Environment And Media 20
Marketing Research And Employability 20
People And Organisations In Context 20
Elective modules
Foreign Language 20
Global Business Environment 20

Year 3
Compulsory modules
Campaign Management 20
Customer Psychology And Culture 20
Marketing Communications Planning 20
Marketing Metrics 20
Sales And Business Skills 20
Elective modules
Business In Practice 20
Foreign Language 20
Service And Retail Marketing 20

Year 4
Optional modules
Placement Year -

Final year
Compulsory modules
Building Brand Value 20
Corporate Public Relations 20
Marketing Innovation And Creativity 20
Project And Event Management Strategies 20
Strategic Communications In The Digital World 20
Elective modules
Communication Concepts For Marketers 20
Foreign Language 20
Relationship Marketing Management 20

Assessment methods

Coursework
Exams

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£13,995
per year
International
£13,995
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

Extra funding

Scholarships, discounts and bursaries may be available to students who study this course.

The Uni


Course location:

Sheffield Hallam University

Department:

Sheffield Hallam University

TEF rating:
Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

86%
med
Promotion and advertising
86%
med
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

91%
Staff make the subject interesting
93%
Staff are good at explaining things
92%
Ideas and concepts are explored in-depth
89%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

89%
Library resources
93%
IT resources
88%
Course specific equipment and facilities
75%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

94%
UK students
6%
International students
31%
Male students
69%
Female students
67%
2:1 or above
2%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
A

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£21,000
med
Average annual salary
97%
med
Employed or in further education
52%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

55%
Sales, marketing and related associate professionals
5%
Sales assistants and retail cashiers
5%
Other administrative occupations

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£21,000
med
Average annual salary
97%
med
Employed or in further education
52%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

55%
Sales, marketing and related associate professionals
5%
Sales assistants and retail cashiers
5%
Other administrative occupations

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business and management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£21k

£21k

£24k

£24k

£26k

£26k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here